I am an emerging fashion marketing, brand communications, and product development professional with a passion for storytelling, campaign strategy, and digital audience engagement. My work explores the intersection of fashion, culture, identity, and consumer behaviour. I run a fashion marketing and commentary platform, Fashion Files, where I share campaign concepts, brand social revamps, and industry insights. My marketing commentary has gained recognition from leaders at global beauty brand, Rhode. Alongside fashion brand Beginning Boutique, I’m driven to contribute to innovative fashion, beauty, and lifestyle brands through intentional storytelling, strategic marketing, and thoughtful product development.

Summer Richardson

I am an emerging fashion marketing, brand communications, and product development professional with a passion for storytelling, campaign strategy, and digital audience engagement. My work explores the intersection of fashion, culture, identity, and consumer behaviour. I run a fashion marketing and commentary platform, Fashion Files, where I share campaign concepts, brand social revamps, and industry insights. My marketing commentary has gained recognition from leaders at global beauty brand, Rhode. Alongside fashion brand Beginning Boutique, I’m driven to contribute to innovative fashion, beauty, and lifestyle brands through intentional storytelling, strategic marketing, and thoughtful product development.

Available to hire

I am an emerging fashion marketing, brand communications, and product development professional with a passion for storytelling, campaign strategy, and digital audience engagement. My work explores the intersection of fashion, culture, identity, and consumer behaviour.

I run a fashion marketing and commentary platform, Fashion Files, where I share campaign concepts, brand social revamps, and industry insights. My marketing commentary has gained recognition from leaders at global beauty brand, Rhode. Alongside fashion brand Beginning Boutique, I’m driven to contribute to innovative fashion, beauty, and lifestyle brands through intentional storytelling, strategic marketing, and thoughtful product development.

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Language

English
Fluent

Work Experience

Sales Assistant - Sir. (Pop-up event) at Sir.
April 1, 2026 - April 30, 2026
Stylist - Sheike at Sheike
October 1, 2025 - January 31, 2026
Sales Assistant - Platypus at Platypus
June 1, 2025 - August 31, 2025
Founder - QUTURE (QUT Fashion Society) at QUT Fashion Society (QUTURE)
January 1, 2025 - January 1, 2026
Built QUT’s first fashion society by establishing partnerships and hosting social events. Directed digital strategy and grew Instagram (@qut.u.re) to 100K+ views in one month and 7,885 unique account reach (52.3% non-followers). Designed social-first campaigns and collaborations with other societies, positioning QUTure as a student-led fashion hub.
Social Media Assistant - QUT Boba Tea Society at QUT Boba Tea Society
January 1, 2024 - January 1, 2024
Increased engagement through trend-led content creation, helping secure Club of the Year Award (2024). Produced original campaigns and boosted cross-platform visibility through short-form video and storytelling.
Volunteer - Brisbane Fashion Festival (FOH & BOH) at Brisbane Fashion Festival
January 1, 2023 - January 1, 2025
Assisted both front-of-house and back-of-house teams with guest relations, ticket scanning, and model dressing. Gained hands-on experience in event execution for Australia’s leading fashion festival.
Sales Assistant - Glassons at Glassons
January 1, 2021 - January 1, 2023
Sales Assistant - City Beach at City Beach
January 1, 2020 - January 1, 2021

Education

Bachelor of Creative Industries at Queensland University of Technology (QUT)
January 1, 2023 - January 1, 2025

Qualifications

Australian College of Professional Studies (Diploma)
January 1, 2022 - January 1, 2022
Certificate in Professional Fashion Styling
January 1, 2021 - July 18, 2026

Industry Experience

Education, Retail, Media & Entertainment, Education