Results-driven Digital Marketing Strategist with 5+ years of experience managing and optimizing paid traffic campaigns. Successfully managed over $1.5M in ad spend, generating millions in revenue. Skilled in performance marketing, marketing automation, and platform integration to drive scalable, data-informed growth. Seeking to bring analytical expertise and a proven track record of measurable ROI to a forward-thinking company, working remotely.

Gabriel Wagner

Results-driven Digital Marketing Strategist with 5+ years of experience managing and optimizing paid traffic campaigns. Successfully managed over $1.5M in ad spend, generating millions in revenue. Skilled in performance marketing, marketing automation, and platform integration to drive scalable, data-informed growth. Seeking to bring analytical expertise and a proven track record of measurable ROI to a forward-thinking company, working remotely.

Available to hire

Results-driven Digital Marketing Strategist with 5+ years of experience managing and optimizing paid traffic campaigns. Successfully managed over $1.5M in ad spend, generating millions in revenue. Skilled in performance marketing, marketing automation, and platform integration to drive scalable, data-informed growth.

Seeking to bring analytical expertise and a proven track record of measurable ROI to a forward-thinking company, working remotely.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced

Work Experience

Paid Media at Chimabueno
January 1, 2024 - Present
Managed paid media on Meta and Google for a Brazilian brand built on traditional cultural cues. Implemented a brand-voice-first creative approach rather than generic retail ad language. Structured campaigns around cultural moments and deliberately planned peaks and troughs instead of a straight monthly calendar. ~8x average ROAS cited.
Paid Media Manager at Chimabueno
January 1, 2024 - Present
Managed Meta and Google paid media for a Brazil-based brand rooted in traditional culture. Developed creative direction that reflects the brand’s own voice rather than generic retail messaging. Built campaigns timed to cultural moments with deliberate peaks and troughs (not a straight monthly calendar).
Marketing Assistant at V4 Company
January 1, 2022 - September 1, 2022
Ran paid campaigns across multiple client accounts at one of Brazil’s largest digital marketing franchises.
Paid Media at West Dust
March 1, 2020 - Present
Owned paid media management across Meta, Google, TikTok, and Pinterest for a Brazilian western wear label with a video-driven seasonal calendar. Built the campaign structure around event peak moments (e.g., Festa do Peão) rather than flat monthly budgets, and wrote/owned the creative direction to carry the brand’s voice into ads. Achieved the highest-return account performance among the work being referenced, with ~13x average ROAS cited.
Marketing Manager at Marian tô nia Moda
March 1, 2020 - Present
Owned the full paid media operation and growth for a women’s fashion e-commerce brand. Ran Meta Ads and Google Performance Max, built the catalog campaign architecture, and developed creative strategy and ad copy focused on what drives buyers. Built a seasonal campaign calendar for Brazil’s retail calendar (São João through Black Friday), instead of pacing flat monthly spend. Improved brand growth alongside the paid operation, reaching 228K Instagram followers and ~7x average return (ROAS cited). Also built WhatsApp sales agent automation using n8n, Evolution API, and Supabase to qualify leads and answer buyers automatically so traffic converts without requiring a human on every message.
Paid Media Manager at West Dust
March 1, 2020 - Present
Ran paid media across Meta, Google, TikTok, and Pinterest for a Brazil-based western wear label with a sales calendar driven by rodeo/event seasons. Structured campaigns around event peaks instead of flat monthly spend, and developed creative direction aligned with the brand’s voice (not generic retail language). Current highest returning account execution across Meta and Google.
Marketing Manager (Paid Media & Growth) at MarianTônia Moda
March 1, 2020 - Present
Owned full paid media operations and growth for a women’s fashion e-commerce brand. Built Meta Ads and Google Performance Max account structure, creative strategy, catalog campaigns, and copy. Created a seasonal campaign calendar aligned to Brazil’s retail peaks (e.g., São João through Black Friday), using pacing rather than flat monthly spend. Improved performance and grew Instagram to 228K followers alongside paid operations. Built WhatsApp sales agent using n8n, Evolution API, and Supabase to qualify leads and automatically answer buyers.

Education

at Vancouver, Canada (studied)
January 11, 2030 - July 18, 2026
at Vancouver, Canada (studied)
January 11, 2030 - July 18, 2026

Qualifications

Meta Blueprint (Media Buying Professional)
January 11, 2030 - July 18, 2026
Google Ads Search & Display
January 11, 2030 - July 18, 2026
Meta Blueprint Media Buying Professional
January 11, 2030 - July 18, 2026
Google Ads Search & Display
January 11, 2030 - July 18, 2026
Google Ads Search Certification
January 11, 2030 - July 18, 2026
Google Ads Display Certification
January 11, 2030 - July 18, 2026
Google Analytics Advanced Course
January 11, 2030 - July 18, 2026
Google Tag Manager Fundamentals
January 11, 2030 - July 18, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services