Freelance Creative Director at Avatar Agency

Led creative strategy, brand positioning, and integrated campaign development across cross-functional teams.

Freelance Creative Director at M&C Saatchi Abel

Developed strategic campaign concepts and created integrated creative across creative, strategy, and production teams.

Freelance Creative Director at Ogilvy

Senior creative on integrated Castle Lite work across social, digital, and traditional channels.

Freelance Creative Director at Ogilvy

Delivered integrated campaign concepts across digital and traditional channels.

Freelance Creative Director / Art Director at Various Global & Regional Agencies

Led concept, craft, and delivery on integrated campaigns for global and regional consumer brands across multi-agency engagements. Developed insight-led campaign platforms aligned to brand positioning and commercial objectives, partnering with ECDs, CDs, strategists, producers, and client leads to take work from brief to broadcast. Embedded AI-assisted workflows (Midjourney, Runway, Firefly, ChatGPT) across ideation, storyboarding, mood, and pre-visualisation to compress concept-to-presentation timelines. Contributed to new-business pitches, creative platform builds, and campaign storytelling decks, operating effectively across distributed, remote, and hybrid creative teams.

Creative Director at Boomtown Agency

Owned creative vision and execution across TTL campaigns for major FMCG, retail, and food & beverage clients. Directed integrated campaigns across TV, OOH, digital, social, retail, and experiential, ensuring conceptual integrity across touchpoints. Led multiple cross-functional creative teams in a high-volume environment, built strategic campaign platforms with strategy and account leadership, and presented/defended creative to senior client stakeholders to secure buy-in on bolder, more strategic work. Mentored junior creatives and helped raise the agency’s overall creative bar and award-show competitiveness.

Creative Group Head at Boomtown Agency

Ran creative teams and end-to-end campaign delivery across integrated accounts. Led concept development and built strategic creative platforms for key clients, partnering with strategy, production, and account management to streamline creative operations.

Head of Creative at Hoola Digital Marketing Agency

Owned agency-wide creative direction across digital and integrated campaigns. Set creative vision and oversaw concept development and campaign execution across all clients. Repositioned the agency as a challenger brand through bolder, insight-led creative, built and led the creative team, and collaborated cross-departmentally to ensure delivery.

Senior Art Director at Boomtown Agency

Led visual direction and design systems across integrated marketing campaigns. Developed campaign concepts in lockstep with strategy and account teams and shipped work across digital, social, retail, and traditional channels.