Digital marketing specialist with first-class degrees in Digital Marketing and Psychology, blending audience insight with video-first creative. Experienced in growing engaged communities across TikTok, Instagram and major social platforms using analytics, trend analysis, and measurable campaign execution. Proven track record delivering influencer partnerships, short-form content and paid social to drive business outcomes—supporting product launches, improving email performance through segmentation and A/B testing, and contributing to significant website sales growth.

Cerys Taylor

Digital marketing specialist with first-class degrees in Digital Marketing and Psychology, blending audience insight with video-first creative. Experienced in growing engaged communities across TikTok, Instagram and major social platforms using analytics, trend analysis, and measurable campaign execution. Proven track record delivering influencer partnerships, short-form content and paid social to drive business outcomes—supporting product launches, improving email performance through segmentation and A/B testing, and contributing to significant website sales growth.

Available to hire

Digital marketing specialist with first-class degrees in Digital Marketing and Psychology, blending audience insight with video-first creative. Experienced in growing engaged communities across TikTok, Instagram and major social platforms using analytics, trend analysis, and measurable campaign execution.

Proven track record delivering influencer partnerships, short-form content and paid social to drive business outcomes—supporting product launches, improving email performance through segmentation and A/B testing, and contributing to significant website sales growth.

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Work Experience

Merchandising Specialist (acting as a Digital Marketing Specialist) at Univar Solutions
October 22, 2022 - Present
Acting as a digital marketing specialist focused on video-first and performance marketing activities. Produced and optimized product photo/visual assets and supported website landing page and product merchandising content for hundreds of products. Coordinated campaign activity and event days to maintain creative consistency. Monitored campaign performance with analytics tools, providing insight and recommendations for continuous improvement. Contributed to internal digital transformation through stakeholder management and internal newsletter delivery.
Marketing Assistant at Univar Specialty Consumables
March 21, 2021 - December 1, 2022
Supported social media and email marketing initiatives, including targeted email campaigns optimized through A/B testing and audience segmentation. Helped align marketing efforts with seasonal campaigns and product launches. Coordinated creative delivery for promotional and event activities, and contributed internal communications via internal newsletters. Assisted with reporting and performance monitoring using analytics tools.
Digital Marketing / Social Media Contractor at Virgo Media
August 1, 2020 - March 1, 2021
Worked as an independent contractor delivering social media management and marketing support, including content creation and platform posting to build audience engagement.
Freelance Social Media Manager at Self employed
July 1, 2020 - March 1, 2021
Provided freelance social media management and content support across social platforms, helping to improve audience engagement and online presence.

Education

BSc (Hons) Digital Marketing at Birmingham City University
January 11, 2030 - July 18, 2026
BA (Hons) Digital Marketing at Solen t University
January 11, 2030 - July 18, 2026
Internal Student Ambassador at Seed Marketing
September 1, 2019 - December 1, 2019

Qualifications

Digital Marketing Degree Apprenticeship (QA)
January 11, 2030 - July 18, 2026

Industry Experience

Retail, Media & Entertainment, Healthcare, Consumer Goods, Education