Designing and shipping automated, AI-powered e-commerce solutions and D2C storefront layouts built for multi-channel scale. Owning the full digital commerce design pipeline, crafting high-performance landing pages, custom transactional emails, and optimized mobile interfaces. Developing automated visual content pipelines that allow retail brands to instantaneously scale creative asset production across paid acquisition channels.

UX Designer at TMG (Whirlpool, KitchenAid, Gladiator, Bobcat)

January 1, 2023 - January 1, 2024

Led high-impact e-commerce UX initiatives for global consumer goods brands including Whirlpool, KitchenAid, Gladiator, and Bobcat. Redesigned and optimized KitchenAid promotional design components, driving +60% increase in sales-page visits and +13% boost in completed orders. Overhauled homepage layout structures to improve transactional discovery, guiding users from exploratory browsing to localized product finders.

Lead Designer at Traders Eco

January 1, 2021 - January 1, 2022

Designed scalable onboarding interfaces and growth pathways for an international trading platform. Architected interface design and user flows for a custom digital tokenized commerce platform, expanding transactional capabilities for 160K+ active users. Ran structured A/B testing programs to optimize pricing displays, digital checkouts, and transactional entry points.

E-commerce Designer at Foler Studio

January 1, 2018 - January 1, 2021

Dedicated design specialist for D2C and Shopify brand ecosystems. Designed strict mobile-first e-commerce experiences, engineering optimized Product Detail Pages (PDPs) and Product Listing Pages (PLPs) to streamline the path to purchase. Built and coded high-converting transactional and retention email templates (Klaviyo/Mailchimp) for key touchpoints like product launches and behavior-triggered flows.

Head of Ecommerce at Barceloneta

January 1, 2016 - January 1, 2018

Directed overarching digital sales strategy, marketplace presence, and front-end interface adjustments for a premier D2C furniture brand. Managed daily storefront operations with a focus on design optimization efforts on the checkout funnel to capture organic revenue uplifts.

Marketing Manager at Estudiodecafe.com

January 1, 2015 - January 1, 2016

Led content and organic growth strategy. Built educational content and funnels to drive sustained traffic. Managed multi-channel content and brand positioning.