Joel V Jacob

Lead creation and delivery of digital marketing content across Instagram, Facebook, LinkedIn, TikTok and YouTube, ensuring alignment with campaign objectives and brand identity. Increased Fundmaster’s social media following by 742% (120 to 1,010+ followers) through strategic content planning and consistent audience engagement. Produce end-to-end marketing content including market research, scripting, filming, editing, publishing and performance reporting. Coordinate paid and organic campaigns while monitoring engagement, lead generation and performance to identify improvement opportunities. Develop client newsletters, testimonials and promotional material to support customer engagement and broader marketing initiatives. Maintain marketing records, campaign assets and reporting dashboards to support planning and continuous improvement.

Supported the marketing team by observing campaign planning, customer segmentation and integrated marketing activities across multiple business units. Gained practical knowledge of campaign reporting, KPI monitoring and data-driven marketing decision making. Built experience using Adobe Experience Manager (AEM), email marketing workflows and digital content management systems. Participated in planning discussions to understand cross-functional coordination for campaign delivery and customer communications.

Lead marketing and promotion of professional networking events to increase community engagement and brand visibility. Coordinate campaign timelines and promotional activities across a volunteer team to ensure successful event delivery. Create digital marketing content across social media to promote events, partnerships and organisational initiatives. Monitor campaign performance and audience engagement and provide recommendations to improve future marketing activities. Collaborate with committee members, sponsors and external stakeholders to deliver consistent, engaging communications.