Marketing professional with experience delivering content-led marketing strategies across social media, digital campaigns, and brand communications. Handles the full content lifecycle—from market research and campaign planning to production, publishing, paid promotion, and performance reporting. Recognised for taking ownership, building engaging digital content, and using analytical thinking to improve audience engagement and brand presence. Grew Fundmaster NZ’s social following by 742% while supporting integrated campaigns, lead generation, and performance optimisation.

Joel V Jacob

Marketing professional with experience delivering content-led marketing strategies across social media, digital campaigns, and brand communications. Handles the full content lifecycle—from market research and campaign planning to production, publishing, paid promotion, and performance reporting. Recognised for taking ownership, building engaging digital content, and using analytical thinking to improve audience engagement and brand presence. Grew Fundmaster NZ’s social following by 742% while supporting integrated campaigns, lead generation, and performance optimisation.

Available to hire

Marketing professional with experience delivering content-led marketing strategies across social media, digital campaigns, and brand communications. Handles the full content lifecycle—from market research and campaign planning to production, publishing, paid promotion, and performance reporting.

Recognised for taking ownership, building engaging digital content, and using analytical thinking to improve audience engagement and brand presence. Grew Fundmaster NZ’s social following by 742% while supporting integrated campaigns, lead generation, and performance optimisation.

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Work Experience

Marketing Assistant at Fundmaster NZ
March 1, 2026 - Present
Lead creation and delivery of digital marketing content across Instagram, Facebook, LinkedIn, TikTok and YouTube, ensuring alignment with campaign objectives and brand identity. Increased Fundmaster’s social media following by 742% (120 to 1,010+ followers) through strategic content planning and consistent audience engagement. Produce end-to-end marketing content including market research, scripting, filming, editing, publishing and performance reporting. Coordinate paid and organic campaigns while monitoring engagement, lead generation and performance to identify improvement opportunities. Develop client newsletters, testimonials and promotional material to support customer engagement and broader marketing initiatives. Maintain marketing records, campaign assets and reporting dashboards to support planning and continuous improvement.
Marketing Intern (Contract) at AA New Zealand
December 1, 2025 - December 31, 2025
Supported the marketing team by observing campaign planning, customer segmentation and integrated marketing activities across multiple business units. Gained practical knowledge of campaign reporting, KPI monitoring and data-driven marketing decision making. Built experience using Adobe Experience Manager (AEM), email marketing workflows and digital content management systems. Participated in planning discussions to understand cross-functional coordination for campaign delivery and customer communications.
Marketing Manager (Volunteer) at Auckland Young Professionals
July 1, 2025 - Present
Lead marketing and promotion of professional networking events to increase community engagement and brand visibility. Coordinate campaign timelines and promotional activities across a volunteer team to ensure successful event delivery. Create digital marketing content across social media to promote events, partnerships and organisational initiatives. Monitor campaign performance and audience engagement and provide recommendations to improve future marketing activities. Collaborate with committee members, sponsors and external stakeholders to deliver consistent, engaging communications.

Education

Master of Management at University of Auckland
January 1, 2024 - December 31, 2025
Bachelor of Business Administration (Business Analytics) at CHRIST University
January 1, 2023 - December 31, 2023
Master of Management at University of Auckland
January 1, 2024 - December 31, 2025
Bachelor of Business Administration (Business Analytics) at CHRIST University
January 1, 2020 - December 31, 2023

Qualifications

Best Public Relations Award 2025: Intercollegiate Business Festival (CHRIST University)
January 1, 2025 - July 19, 2026
Marketing Association Top Talent Programme (Sponsored by AA New Zealand)
January 1, 2025 - December 31, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education