Senior Technical Manager SEO & AEO at Sprout Social

Translated SEO/AEO/GEO technical requirements into web-development briefs to launch agentic content generation workflows with engineering teams, improving AI visibility and site performance. Owned on-page and technical SEO initiatives focused on advanced schema and internal linking to enhance crawlability and LLM discoverability. Led competitive gap analysis improving brand sentiment and citations within LLM chatbots and generative summaries. Drove conversion restoration after Google AEO launch, delivering 70% lead recovery and building pipeline attribution models with custom reporting linking search to revenue. Built cross-functional Tableau dashboards integrating Salesforce and GA4 to recover inbound targets within three months and reach 170%, earning a 2025 Marketing Innovator Award. Established SEO team SOPs and reduced errors by 19%. Managed content decay optimization increasing lead generation by 170% and implemented publishing automations saving 40+ hours weekly.

Director of Digital Marketing & Strategy at Repustate

Owned SEO and SEM strategies for a new multi-region website, increasing leads by 300% within 12 months. Built a search roadmap combining technical improvements, content strategy, and testing to expand organic reach. Drove demand generation to increase inbound lead pipeline by 90% to support ARR growth. Led technical audits across architecture, crawlability, indexation health, and Core Web Vitals for interpretability by AI search crawlers and users. Planned budgets (5,000+ monthly), managed agencies/freelancers for off-page SEO, and created performance reports including attribution insights.

Digital Marketing Manager at EB5 Diligence

Implemented full-stack digital marketing on EB5Diligence.com and built website architecture for EB5marketplace.com and Greencardbyinvestment.com, delivering 50% leads growth. Managed on-page, technical, and off-page SEO across properties. Set up marketing automation using HubSpot and Keap (email campaigns, workflows, forms). Conducted outreach-driven backlink acquisition supported by competitive analysis using overseas marketing resources. Produced content including podcasts, webinars, newsletters, videos, and blogs.

Digital Marketing Manager at Signity Software Solutions

Drove marketing projects using KPI-driven measurement (first-page rankings, social engagement, email conversions, sales, leads, and site engagement). Managed, hired, and trained a team of 15+ marketers and 5 content writers across four projects. Implemented SEM, SMO, and on-page SEO for overseas engagements. Handled client management while exploring offline marketing expansion strategies.

Manager - Marketing & Sales Operations at Net Set Software Solutions

Designed and implemented SEO and social media marketing campaigns. Performed market research using Google Keyword Planner, Google Trends, and international research sites to identify market opportunities for existing and new products/services. Wrote SEO-friendly technical content covering blockchain, GRC, IoT, RPA, and chatbots.