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Digital Marketing & Growth Lead with 5+ years of experience driving brand visibility, lead generation, and customer engagement through strategy, content, social media, SEO, and paid advertising. Skilled in campaign development, audience/consumer behavior analysis, and reporting to support business growth. Experienced in managing marketing initiatives for large seasonal events and promotions, including sponsorships and partnerships. Strong communicator who builds brand guidelines, creates marketing content, supports event marketing across digital and local channels, and collaborates cross-functionally to improve awareness, ticket sales, and community engagement.…Digital Marketing & Growth Lead with 5+ years of experience driving brand visibility, lead generation, and customer engagement through strategy, content, social media, SEO, and paid advertising. Skilled in campaign development, audience/consumer behavior analysis, and reporting to support business growth. Experienced in managing marketing initiatives for large seasonal events and promotions, including sponsorships and partnerships. Strong communicator who builds brand guidelines, creates marketing content, supports event marketing across digital and local channels, and collaborates cross-functionally to improve awareness, ticket sales, and community engagement.

Natasha Aalam

Digital Marketer, Digital Producer, Marketing Analyst, +3

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Digital Marketing & Growth Lead with 5+ years of experience driving brand visibility, lead generation, and customer engagement through strategy, content, social media, SEO, and paid advertising. Skilled in campaign development, audience/consumer behavior analysis, and reporting to support business growth. Experienced in managing marketing initiatives for large seasonal events and promotions, including sponsorships and partnerships. Strong communicator who builds brand guidelines, creates marketing content, supports event marketing across digital and local channels, and collaborates cross-functionally to improve awareness, ticket sales, and community engagement.…Digital Marketing & Growth Lead with 5+ years of experience driving brand visibility, lead generation, and customer engagement through strategy, content, social media, SEO, and paid advertising. Skilled in campaign development, audience/consumer behavior analysis, and reporting to support business growth. Experienced in managing marketing initiatives for large seasonal events and promotions, including sponsorships and partnerships. Strong communicator who builds brand guidelines, creates marketing content, supports event marketing across digital and local channels, and collaborates cross-functionally to improve awareness, ticket sales, and community engagement.

Available to hire

Digital Marketing & Growth Lead with 5+ years of experience driving brand visibility, lead generation, and customer engagement through strategy, content, social media, SEO, and paid advertising. Skilled in campaign development, audience/consumer behavior analysis, and reporting to support business growth.

Experienced in managing marketing initiatives for large seasonal events and promotions, including sponsorships and partnerships. Strong communicator who builds brand guidelines, creates marketing content, supports event marketing across digital and local channels, and collaborates cross-functionally to improve awareness, ticket sales, and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Youdigify InC.

January 1, 2025 - Present

Supports digital marketing initiatives to increase brand awareness and online visibility. Helps develop marketing strategies focused on lead generation and business growth. Contributes to campaign planning, content development, and digital marketing initiatives, aiming to improve customer engagement through online marketing strategies.

E-commerce Growth Strategist & Digital Marketing Manager at Merchant Deals Inc.

January 1, 2024 - January 1, 2025

Supported businesses in improving online visibility and e-commerce performance. Assisted in developing digital marketing strategies and promotional campaigns to increase customer engagement and sales. Managed online promotions and digital marketing activities for merchant partners.

Digital Marketing Professional (Freelance/Project work)

January 1, 2020 - January 1, 2025

Created brand guideline elements (color palette, typography, brand voice) and developed marketing strategy reports including target market analysis and customer personas. Conducted market segmentation and consumer behavior analysis for marketing planning. Produced content and promotional materials, coordinated social media and promotional efforts to increase event awareness and ticket sales, and supported event marketing tactics to boost attendance and community engagement for large seasonal events. Managed sponsorship outreach and partnership opportunities.

Digital Marketing & Growth Lead at Youdigify InC.

January 1, 2020 - January 1, 2025

Developed marketing strategy, reports, and analysis including target market analysis and customer persona creation. Created brand guideline elements including color palette, typography, and brand voice. Conducted market segmentation and consumer behavior analysis for marketing planning. Led promotional campaigns and marketing initiatives for large seasonal events. Managed sponsorship outreach and partnership opportunities. Supported event marketing strategies to increase attendance and community engagement, coordinating social media and promotional efforts to raise event awareness and ticket sales.

Best Western Plus (Hotel role) at Best Western Plus

January 1, 2018 - January 1, 2019

Managed daily operations of a 75-room hotel, leading front desk, housekeeping, maintenance, banquet, and breakfast teams. Managed budgets, payroll, forecasting, and financial reporting, and conducted revenue meetings to achieve sales targets. Ensured guest satisfaction and resolved guest and employee concerns.

Hotel Operations Manager / Director of Sales and Operations Manager at Best Western Plus

January 1, 2018 - January 1, 2019

Managed daily operations of a 75-room hotel including front desk, housekeeping, maintenance, banquet, and breakfast teams. Managed budgets, payroll, forecasting, and financial reporting. Conducted revenue meetings and achieved sales targets while ensuring guest satisfaction and brand standards. Resolved guest and employee concerns.

Director of Sales/Operations Manager at Fairfield Inn & Suites (Marriott)

January 1, 2016 - January 1, 2018

Oversaw hotel operations and sales for large-scale property. Managed revenue, forecasting, and budgeting; led front office and maintenance teams; maintained brand standards. Conducted revenue meetings and achieved sales targets while ensuring guest satisfaction and resolving guest and employee concerns.

General Manager at Fairfield Inn & Suites (Marriott)

January 1, 2016 - January 1, 2018

Oversaw hotel operations and sales. Managed revenue forecasting and budgeting. Led front office and maintenance teams while maintaining Marriott brand standards. Supported business development and client relationships.

Sales & Operations Manager at Holiday Inn Express Downtown Toronto (IHG)

January 1, 2015 - January 1, 2016

Oversaw hotel operations and sales; managed revenue, forecasting, and budgeting. Led front office and maintenance teams, maintained brand standards, and supported business development and client relationships.

Sales & Operations Manager at Holiday Inn Express Downtown Toronto

January 1, 2015 - January 1, 2016

Oversaw hotel operations and sales, including revenue, forecasting, and budgeting. Led front office and maintenance teams while maintaining brand standards. Supported business development and client relationships.

Front Desk Agent at Holiday Inn Express Downtown Toronto (IHG)

January 1, 2011 - January 1, 2015

Delivered exceptional guest service by managing reservations, check-in, and check-out. Resolved guest concerns while maintaining service standards. Managed group bookings and invoicing, coordinated meetings and banquet bookings, and ensured high-quality customer service.

Front Desk Agent at Holiday Inn Express Downtown Toronto

January 1, 2011 - January 1, 2015

Delivered exceptional customer service, managed reservations, check-in and check-out. Resolved guest concerns while maintaining service standards. Managed group bookings and invoicing, coordinating meetings and banquet bookings.