Digital marketing specialist with over two years of hands-on experience driving customer acquisition and brand engagement across retail and e-commerce. Experienced in planning targeted Meta and Google Ads campaigns, executing SEO and WordPress management, and optimizing content to improve organic traffic, leads, and conversions. Proficient in multi-channel content creation, copywriting, lead generation, and data-driven campaign optimization using analytics tools. Strong communication and problem-solving skills, with a customer-first mindset demonstrated through high satisfaction support performance while handling complex order, refund, and profile issues.

Nirupam Shankar

Digital marketing specialist with over two years of hands-on experience driving customer acquisition and brand engagement across retail and e-commerce. Experienced in planning targeted Meta and Google Ads campaigns, executing SEO and WordPress management, and optimizing content to improve organic traffic, leads, and conversions. Proficient in multi-channel content creation, copywriting, lead generation, and data-driven campaign optimization using analytics tools. Strong communication and problem-solving skills, with a customer-first mindset demonstrated through high satisfaction support performance while handling complex order, refund, and profile issues.

Available to hire

Digital marketing specialist with over two years of hands-on experience driving customer acquisition and brand engagement across retail and e-commerce. Experienced in planning targeted Meta and Google Ads campaigns, executing SEO and WordPress management, and optimizing content to improve organic traffic, leads, and conversions.

Proficient in multi-channel content creation, copywriting, lead generation, and data-driven campaign optimization using analytics tools. Strong communication and problem-solving skills, with a customer-first mindset demonstrated through high satisfaction support performance while handling complex order, refund, and profile issues.

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Language

English
Fluent
Hindi
Advanced
Malayalam
Advanced

Work Experience

Digital Marketing at ALORICA INDIA PVT LTD (Amazon Canada process)
January 1, 2023 - January 1, 2026
Delivered critical customer support solutions to Amazon Canada clients via phone and live chat channels, maintaining a 95% satisfaction rating while following corporate service benchmarks. Resolved complex customer inquiries related to order tracking, product refunds/returns, and profile issues using internal collaborative systems to streamline case management and reduce resolution times. Collaborated cross-functionally with senior escalation teams and operational managers to identify recurring service bottlenecks and implement optimized communication workflows, improving daily inquiry resolution capacity by 12%. Managed high volumes of incoming client requests in a fast-paced global business environment, demonstrating strong problem-solving and service excellence to protect and elevate corporate brand reputation. Also formulated and executed targeted multi-channel social media marketing campaigns on Meta and Google platforms, increasing brand awareness and boosting direct customer e
Customer Care Associate at EDUCO DEY AYA (listed as EDUCO/EDUCO D EY AYA in resume text)
January 1, 2022 - January 1, 2023
Provided customer support handling client inquiries (order tracking, product refunds/returns, and profile issues) and used internal systems for case management. Worked collaboratively with escalation and operational teams to streamline workflows and improve resolution efficiency.

Education

BBA (Bachelor of Business Administration) - Digital Marketing at University of Calicut
January 1, 2022 - July 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Media & Entertainment, Professional Services