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Marketing and Communications professional with 7+ years of experience building multi-channel campaigns, audience engagement strategies, and content that drives brand visibility across education, media, and professional services. Skilled in email marketing, social media management, website coordination, SEO, analytics reporting, and cross-functional collaboration. Known for leading integrated internal and external communications, managing marketing teams and partner co-branding, and translating performance insights into actionable improvements in lead quality, engagement, and pipeline growth. Comfortable producing digital content (video, newsletters, landing pages), coordinating campaigns end-to-end, and optimizing outreach through CRM and marketing automation tools.…Marketing and Communications professional with 7+ years of experience building multi-channel campaigns, audience engagement strategies, and content that drives brand visibility across education, media, and professional services. Skilled in email marketing, social media management, website coordination, SEO, analytics reporting, and cross-functional collaboration. Known for leading integrated internal and external communications, managing marketing teams and partner co-branding, and translating performance insights into actionable improvements in lead quality, engagement, and pipeline growth. Comfortable producing digital content (video, newsletters, landing pages), coordinating campaigns end-to-end, and optimizing outreach through CRM and marketing automation tools.

Rachel Fung

Digital Marketer, Marketing Consultant, Marketing Automation Specialist, +2

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Marketing and Communications professional with 7+ years of experience building multi-channel campaigns, audience engagement strategies, and content that drives brand visibility across education, media, and professional services. Skilled in email marketing, social media management, website coordination, SEO, analytics reporting, and cross-functional collaboration. Known for leading integrated internal and external communications, managing marketing teams and partner co-branding, and translating performance insights into actionable improvements in lead quality, engagement, and pipeline growth. Comfortable producing digital content (video, newsletters, landing pages), coordinating campaigns end-to-end, and optimizing outreach through CRM and marketing automation tools.…Marketing and Communications professional with 7+ years of experience building multi-channel campaigns, audience engagement strategies, and content that drives brand visibility across education, media, and professional services. Skilled in email marketing, social media management, website coordination, SEO, analytics reporting, and cross-functional collaboration. Known for leading integrated internal and external communications, managing marketing teams and partner co-branding, and translating performance insights into actionable improvements in lead quality, engagement, and pipeline growth. Comfortable producing digital content (video, newsletters, landing pages), coordinating campaigns end-to-end, and optimizing outreach through CRM and marketing automation tools.

Available to hire

Marketing and Communications professional with 7+ years of experience building multi-channel campaigns, audience engagement strategies, and content that drives brand visibility across education, media, and professional services. Skilled in email marketing, social media management, website coordination, SEO, analytics reporting, and cross-functional collaboration.

Known for leading integrated internal and external communications, managing marketing teams and partner co-branding, and translating performance insights into actionable improvements in lead quality, engagement, and pipeline growth. Comfortable producing digital content (video, newsletters, landing pages), coordinating campaigns end-to-end, and optimizing outreach through CRM and marketing automation tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Communication Manager at Sampling Financial Consultants Inc.

July 1, 2025 - Present

Led integrated, multi-channel B2B marketing campaigns across the customer lifecycle, managing lead pipelines and tracking opportunities in Salesforce (Account Engagement/ Pardot). Developed internal and external communications including newsletters, event promotions, and branded content to drive engagement. Analyzed campaign performance to identify trends, optimize outreach strategies, and deliver actionable insights that improved engagement and lead quality. Built and managed the marketing team, set KPIs, and tracked performance monthly and annually. Managed strategic partnerships with industry associations (ACG, FEIC Canada, AFP) to lead co-branded campaigns improving engagement and retention. Collaborated with PR agencies to ensure consistent brand messaging across online advertising, PR campaigns, LinkedIn content, and award submissions.

Marketing Associate at Sampling Financial Consultants Inc.

May 1, 2024 - July 1, 2025

Managed scaled outreach campaigns via Salesforce/ Pardot targeting cold and warm prospects, achieving 18–21% open rates and 5%+ CTRs to support pipeline growth and partner engagement. Supported development of multi-step marketing automation across the customer lifecycle aligned to sales funnel stages. Produced internal and external communications including monthly newsletters, landing pages, and short-form video content to amplify marketing and PR initiatives. Managed website updates and SEO optimization to improve organic search performance and lead generation. Delivered one-to-many education programs via webinars and email to support prospect onboarding and partner engagement.

Digital Marketing Specialist at Woori Education Group

December 1, 2022 - March 1, 2024

Coordinated digital communications and social media content strategies across Instagram, Facebook, and YouTube to support student engagement and brand awareness. Produced multimedia content and educational videos with program information and updates for prospective students. Responded to audience inquiries and engaged online communities across social channels to maintain consistent communication and customer service. Analyzed Google Analytics and social media insights to identify engagement trends and optimize digital communication strategies. Managed content calendars and coordinated weekly campaign execution across multiple digital platforms.

Online Editor - CTB team lead at Gotrip - New Media Group

October 1, 2021 - July 1, 2022

Achieved monthly web session results ranging from 1.8M to 2.4M, primarily driven by Facebook and Instagram campaigns through publishing 6–8 articles per day. Supervised a content team to ensure high-quality engaging travel content aligned with digital trends. Managed internal budgets including cost tracking, forecasting, and expense management to meet KPIs and ensure optimal resource allocation. Collaborated to pull, analyze, and interpret Google Analytics (GA4) data, generating insightful weekly, monthly, and seasonal reports on article performance across different social media platforms.

Content Creator at Liv Page (limited)

June 1, 2018 - October 1, 2021

Operated company media platforms, responsible for daily release of content materials, content planning, copywriting, and short video production. Added meta descriptions, keywords, and image tags on WordPress to increase website presence. Cultivated Instagram, Facebook, and YouTube platforms with 110,000+ total followers. Stayed up to date with digital trends and tested flagship and/or beta products for strategic accounts.