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Marketing undergraduate and founder of Louie’s Whisk, with 3 years of marketing experience driven by a love for creative storytelling. I build brands people don’t just see—but feel, blending creativity with strategy to create short-form content, manage customer experience, and drive meaningful engagement and conversions. I enjoy turning ideas into content across digital platforms—connecting, resonating, and converting—through brand identity development, social media content creation, and customer-focused marketing moments.…Marketing undergraduate and founder of Louie’s Whisk, with 3 years of marketing experience driven by a love for creative storytelling. I build brands people don’t just see—but feel, blending creativity with strategy to create short-form content, manage customer experience, and drive meaningful engagement and conversions. I enjoy turning ideas into content across digital platforms—connecting, resonating, and converting—through brand identity development, social media content creation, and customer-focused marketing moments.

Lim Jiamin

Marketing Analyst, Digital Marketer, Brand Strategist, +2

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Marketing undergraduate and founder of Louie’s Whisk, with 3 years of marketing experience driven by a love for creative storytelling. I build brands people don’t just see—but feel, blending creativity with strategy to create short-form content, manage customer experience, and drive meaningful engagement and conversions. I enjoy turning ideas into content across digital platforms—connecting, resonating, and converting—through brand identity development, social media content creation, and customer-focused marketing moments.…Marketing undergraduate and founder of Louie’s Whisk, with 3 years of marketing experience driven by a love for creative storytelling. I build brands people don’t just see—but feel, blending creativity with strategy to create short-form content, manage customer experience, and drive meaningful engagement and conversions. I enjoy turning ideas into content across digital platforms—connecting, resonating, and converting—through brand identity development, social media content creation, and customer-focused marketing moments.

Available to hire

Marketing undergraduate and founder of Louie’s Whisk, with 3 years of marketing experience driven by a love for creative storytelling. I build brands people don’t just see—but feel, blending creativity with strategy to create short-form content, manage customer experience, and drive meaningful engagement and conversions.

I enjoy turning ideas into content across digital platforms—connecting, resonating, and converting—through brand identity development, social media content creation, and customer-focused marketing moments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Founder & Owner at Louie’s Whisk

January 1, 2026 - Present

Founded and managed a home-based dessert brand specialising in made-to-match drinks and baked goods, overseeing end-to-end operations including production, order fulfilment, and logistics coordination. Developed brand identity and executed digital marketing strategies through short-form content on TikTok and Instagram, growing social media presence from 0 to 125 (TikTok) and 138 (Instagram) followers organically. Drove customer engagement and brand awareness through TikTok Live, direct customer interactions, and sponsored products for events/programmes for SU S Marketing Welfare Pack. Supported on-ground engagement initiatives and increased brand exposure.

Student Volunteer (Project Team lead) at SG Assist, SU S

October 13, 2025 - Present

Led a 6-month social marketing project culminating in an experiential booth for Caregivers Day, engaging 50+ participants through interactive storytelling to raise awareness of caregiving and women caregivers’ contributions. Developed on-ground engagement strategies to drive interaction and spark meaningful conversations around caregiving challenges. Conceptualised the campaign showing the evolution of caregiving roles to enhance audience connection and social impact.

Student Volunteer (Project Team) at South Central Community Family Service Centre (SCCFSC), SU S

August 1, 2025 - December 31, 2025

Planned and conducted weekly sessions teaching children basic cooking skills and nutrition awareness. Designed and facilitated interactive activities to educate children on healthy eating habits and food preparation. Engaged and guided students in hands-on learning to foster confidence and practical life skills. Collaborated with team members to organise lessons and ensure smooth execution of sessions.

Marketing Intern at Science of Studying

August 1, 2025 - March 31, 2026

Created 15+ short-form marketing videos for TikTok and Instagram to promote tuition programmes. Assisted in managing 3 social media platforms, increasing online visibility and engagement. Designed promotional content and educational visuals for student marketing campaigns. Supported market research and competitor analysis for student learning services.

Marketing Part Time Scholar

August 1, 2025 - June 30, 2026

Assisted with weekly content production shoots for marketing campaigns and educational promotions. Edited 30+ short-form marketing videos using CapCut and Adobe Premiere Pro for TikTok and Instagram. Supported the creation of 30+ social media content pieces, contributing to the brand’s online marketing presence. Collaborated with a 4-member marketing team to develop visual promotional materials for digital campaigns.

Marketing & PR Assistant at Happinest Student Care

February 1, 2024 - November 30, 2024

Managed and published digital content across the company website and 3 social media platforms (TikTok, Instagram, Facebook). Produced 30 short-form marketing videos and social media posts to increase online engagement and brand awareness. Developed promotional marketing materials and delivered presentations for student programme promotions. Assisted in organizing marketing research activities and collected customer feedback to support marketing strategies. Increased Instagram followers from 1k to 7.2k.

Marketing Assistant at Fergus Consultancy

December 1, 2023 - February 29, 2024

Created and scheduled content for Instagram and Xiaohongshu to support the company’s digital marketing presence. Produced 20+ marketing content pieces including social media posts and promotional visuals. Assisted in preparing marketing presentations and campaign materials for client engagement. Supported market research coordination by gathering insights on target audiences and marketing trends.

Customer Service Officer at Lcental (LCentral)

April 1, 2023 - October 31, 2023

Promoted centre programmes and converted enquiries into 20+ student enrolments, contributing to centre sales targets. Processed student registrations, payments, and updated databases accurately in the system. Ensured smooth daily operations while maintaining a safe and positive learning environment for 50+ students. Handled administrative tasks including scheduling, documentation, and customer follow-ups.

Vice-President, Singapore Red Cross Youth at Singapore Red Cross Youth

January 1, 2016 - January 1, 2019

Led and supported planning and execution of events, projects, and community outreach initiatives. Managed administrative coordination including attendance tracking and internal documentation. Took ownership of assigned projects and contributed to campaign execution. Trained basic first aid and emergency response skills. Developed leadership, teamwork, and organizational skills through active involvement.