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Results-driven marketing associate with experience executing multi-channel performance campaigns across Google, Meta, Bing, and native ads. Skilled in keyword research, audience segmentation, budget optimization, and campaign reporting to drive ROI and reduce cost per result. Collaborates with creative, content, and analytics teams to improve campaign performance, provides regular performance insights, and supports reporting and back-office needs. Fluent in English and Hindi with a data-informed, optimization-focused approach to marketing.…Results-driven marketing associate with experience executing multi-channel performance campaigns across Google, Meta, Bing, and native ads. Skilled in keyword research, audience segmentation, budget optimization, and campaign reporting to drive ROI and reduce cost per result. Collaborates with creative, content, and analytics teams to improve campaign performance, provides regular performance insights, and supports reporting and back-office needs. Fluent in English and Hindi with a data-informed, optimization-focused approach to marketing.

Afrija Khan

Marketing Analyst, Digital Marketer, PPC Manager, +2

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Results-driven marketing associate with experience executing multi-channel performance campaigns across Google, Meta, Bing, and native ads. Skilled in keyword research, audience segmentation, budget optimization, and campaign reporting to drive ROI and reduce cost per result. Collaborates with creative, content, and analytics teams to improve campaign performance, provides regular performance insights, and supports reporting and back-office needs. Fluent in English and Hindi with a data-informed, optimization-focused approach to marketing.…Results-driven marketing associate with experience executing multi-channel performance campaigns across Google, Meta, Bing, and native ads. Skilled in keyword research, audience segmentation, budget optimization, and campaign reporting to drive ROI and reduce cost per result. Collaborates with creative, content, and analytics teams to improve campaign performance, provides regular performance insights, and supports reporting and back-office needs. Fluent in English and Hindi with a data-informed, optimization-focused approach to marketing.

Available to hire

Results-driven marketing associate with experience executing multi-channel performance campaigns across Google, Meta, Bing, and native ads. Skilled in keyword research, audience segmentation, budget optimization, and campaign reporting to drive ROI and reduce cost per result.

Collaborates with creative, content, and analytics teams to improve campaign performance, provides regular performance insights, and supports reporting and back-office needs. Fluent in English and Hindi with a data-informed, optimization-focused approach to marketing.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Fluent

Work Experience

Senior Marketing Associate at Media.net

July 1, 2021 - July 1, 2024

Developed and executed comprehensive campaign strategies to achieve client objectives. Managed multi-channel campaigns including Google, Bing, Meta, and native ads to drive ROI. Allocated budgets efficiently and optimized campaigns to maximize ROI and lower cost per result. Conducted audience research and segmentation to target key demographics. Coordinated with creative, content, and analytics teams to improve campaign performance. Produced regular performance reports with recommendations for continuous improvement.

Marketing Associate at Media.net

January 1, 2019 - June 1, 2021

Assisted in developing campaign strategies aligned with client goals. Maintained detailed project timelines to ensure tasks were completed on schedule. Supported implementation of campaigns across multiple channels including Google, Yahoo, and Bing. Monitored day-to-day campaign activities to ensure smooth execution. Generated performance reports and provided insights into campaign effectiveness. Served as a point of contact for clients, providing regular progress updates and addressing concerns.

Marketing Associate at Mettler Toledo

May 1, 2017 - December 1, 2018

Generated, maintained, and analyzed sales, quality, and client service monthly performance status reports. Collated and documented quarterly and half-yearly performance details. Maintained and updated client service agreement details. Prepared variance reports such as forecast vs. actual sales. Provided technical and back-office support. Implemented strategies to recover outstanding payments from vendors.

Research Analyst at Media.net

May 1, 2016 - April 1, 2017

Crafted ad messaging and relevant extensions. Researched new keywords and performed competitive analysis to support campaign performance. Gained insights into online marketing trends. Tracked and monitored advertising bids and budgets.