Social Media Manager and Marketing & Communications professional with 13+ years of experience creating digital content, managing brand communications, and delivering social media campaigns across corporate, education, media, and freelance environments. Skilled in social media strategy, copywriting, photography and videography, content planning, and performance reporting. I work independently and manage multiple priorities, turning brands’ stories, milestones, and community impact into engaging digital content. I monitor engagement metrics, optimise content using audience insights, and collaborate with stakeholders to deliver timely projects aligned to client goals.

Renee Clayton

Social Media Manager and Marketing & Communications professional with 13+ years of experience creating digital content, managing brand communications, and delivering social media campaigns across corporate, education, media, and freelance environments. Skilled in social media strategy, copywriting, photography and videography, content planning, and performance reporting. I work independently and manage multiple priorities, turning brands’ stories, milestones, and community impact into engaging digital content. I monitor engagement metrics, optimise content using audience insights, and collaborate with stakeholders to deliver timely projects aligned to client goals.

Available to hire

Social Media Manager and Marketing & Communications professional with 13+ years of experience creating digital content, managing brand communications, and delivering social media campaigns across corporate, education, media, and freelance environments. Skilled in social media strategy, copywriting, photography and videography, content planning, and performance reporting.

I work independently and manage multiple priorities, turning brands’ stories, milestones, and community impact into engaging digital content. I monitor engagement metrics, optimise content using audience insights, and collaborate with stakeholders to deliver timely projects aligned to client goals.

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Work Experience

Social Media Manager / Marketing & Communications (Programming lead) at MARKETING & COMMUNICATIONS (Program) — 2021–Present
January 1, 2021 - Present
Developed and executed social media strategies aligned with brand objectives across multiple platforms. Created and delivered content for integrated marketing campaigns, supporting brand storytelling. Monitored engagement metrics and optimised content using audience insights to improve performance.
Marketing & Communications Manager at ANZPro program (2021–present)
January 1, 2021 - Present
Develops and executes social media strategies aligned with brand objectives across multiple platforms. Creates and delivers content for integrated marketing campaigns to strengthen brand storytelling. Monitors engagement metrics and optimises content based on audience insights to improve performance. Executes ongoing program content planning and reporting to support marketing and communications goals.
Marketing & Communications Manager at MARKETING & COMMUNICATIONS (ANZ Programme)
January 1, 2021 - Present
Develops and executes social media strategies aligned with brand objectives across multiple platforms. Creates and delivers integrated marketing campaign content to enhance brand storytelling, and uses engagement metrics to optimize content performance based on audience insights. Monitors reporting and performance indicators to continuously improve campaign effectiveness.
Marketing & Communications Manager at Freelance, Self-Employed
January 1, 2013 - Present
Developed and executed social media and integrated marketing strategies aligned to brand objectives across multiple platforms. Created and delivered content for campaigns, enhancing brand storytelling and audience engagement. Managed social channels and digital campaigns to meet client-specific goals, adapting to changing priorities and client needs. Monitored engagement metrics and optimised content based on audience insights to improve performance. Produced content with strong attention to planning and production, supporting on-time delivery and stakeholder collaboration.
Freelance / Self-employed
January 1, 2013 - Present
Independently manages social channels and digital campaigns, delivering client-specific goals. Develops tailored marketing strategies to improve audience engagement and brand visibility. Delivers projects on time while adapting to changing client needs and priorities.
Freelance / Self-employed (Social Media & Digital Marketing)
January 1, 2013 - Present
Independently manages social channels and digital campaigns for client-specific goals. Builds tailored marketing strategies to improve audience engagement and brand visibility, delivering projects promptly while adapting to evolving client needs and priorities.

Education

Bachelor of Communication - Marketing and Social Media at Massey University – Te Kunenga Pūrerehuroa
January 1, 2013 - January 1, 2016
Bachelor of Communication - Marketing and Social Media at Massey University – Te Kunenga Ki Pūrehuroa
January 11, 2030 - July 20, 2026
Bachelor of Communication - Marketing and Social Media at Massey University – Te Kunenga Pūrehuroa
January 11, 2030 - July 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services