Available to hire
Soren Thielemann is a brand strategist, designer, and creative leader with 20+ years of experience building brands and creating award-winning campaigns across the United States and Europe. He draws inspiration from people, cultures, and storytelling to create work that resonates.
Soren believes the most enduring brands connect with audiences through feeling, not just messaging. He’s known for hands-on leadership, developing creative strategy, and guiding teams from concept through production across print, digital, film, and experiential.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
Danish
Fluent
English
Fluent
Swedish
Intermediate
German
Intermediate
Work Experience
Creative Director at Mighty & Small
January 1, 2020 - PresentHands-on creative leadership overseeing client relationships and guiding a global team of writers, animators, coders, designers, and strategic planners. Develops and directs creative strategy and execution for clients across hospitality, tourism, education, and lifestyle brands.
Founder & Creative Director at Mighty & Small, California
January 1, 2020 - PresentBoutique design studio providing hands-on creative leadership across advertising and marketing. Oversees client relationships and leads global teams (writers, animators, coders, designers, strategic planners) to deliver integrated brand and campaign work. Clients include Barry University (Medical), BauBox Kitchens, Folktale Winery & Vineyards, Kaufman Rossin, Monterey County Tourism, Monterey Design Center, Stevenson School, and WeatherTech Raceway Laguna Seca.
Creative Director at HMA Hospitality Marketing
March 1, 2018 - November 1, 2019Hands-on design direction for a small creative team, developing print, TV, and digital campaigns across hospitality, luxury yachts, tourism, and arts. Led integrated creative work for hospitality and regional tourism clients.
Creative Director / Brand Designer at Freelance
January 1, 2015 - December 31, 2017Freelance creative lead developing campaigns, brand identities, and creative strategies across education, specialty foods, tourism, beverage, fitness, and technology. Often brought in to provide strategic direction, lead creative teams, and manage campaign execution from concept through production for a range of agency and boutique clients.
Creative Director at Turkel Brands
January 1, 2011 - December 31, 2015Senior leadership role with responsibility for creative direction, agency growth, staffing, strategic planning, client development, budgeting, and performance management. Led integrated campaigns across digital, social, film, experiential, and traditional media. Produced award-winning Miami Tourism work including 17 short films plus web, social, and print components, supporting sustained tourism growth with meaningful annual increases over more than a decade.
Creative Director at Think Global School
January 1, 2009 - December 31, 2011Directed ground-up creative strategy and launch campaign for an international travelling high school. Led development of the school identity, website, social media, mobile applications, viral video content, and public photography exhibitions across Europe and Australia. Managed global marketing creative targeting educators, students, and parents and coordinated creative partners across disciplines.
Creative Director at Turkel Brands
January 1, 2009 - January 1, 2015Part of the senior management team with leadership responsibility for creative direction, agency growth, staffing, strategic planning, client development, budgeting, and performance management.
Hands-on Creative Director leading multidisciplinary teams and creating integrated campaigns across digital, social, film, experiential, and traditional media. Produced the award-winning “Best Integrated Campaign” for Miami Tourism, which included 17 short films, website development, social media, and print advertising.
Played a key role in new business development and client retention by leading presentations, facilitating strategic workshops, and strengthening long-term client relationships.
• Presented creative work and led strategic planning sessions.
• Directed photo shoots, television productions, and digital content creation.
• Helped drive sustained tourism growth through campaigns that contributed to 10–15% annual growth over more than a decade.
Clients: Advantage Care, Baptist Health, Miami Tourism, Puerto Rico Tourism, Kissimmee Tourism, Mississippi Gulf Coast
Tourism, Bank Republic, Seabourn, ACLU, Oster.
Creative Director at Think Global School (New York)
January 1, 2009 - December 31, 2011Directed ground-up creative strategy and launch campaign for an international travelling high school. Led development of the school’s identity, website, social media presence, mobile applications, viral video content, and public photography exhibitions across Europe and Australia. Owned creative vision and execution for a global marketing initiative targeting educators, students, and parents, collaborating with photographers, filmmakers, writers, animators, and web developers.
Art Director at Turkel Brands
January 1, 2002 - December 31, 2009Worked as a multidisciplinary creative leader supporting integrated campaigns across digital, social, film, experiential, and traditional media, including production direction for shoots and digital content.
Art Director at DDB and Saatchi & Saatchi (Earlier; agencies referenced)
January 1, 2002 - December 31, 2009Early agency experience across major brands, contributing to integrated advertising work. Clients mentioned include Carnival Cruise Line, Florida Lottery, Make a Wish Foundation, SONY, MasterCard, Honda, Mitsubishi, Pampers, Tide, Oil of Olay, Hewlett-Packard, Carlsberg Beer, and Kilroy Travels.
Education
Art direction and design degree at Miami Ad School
January 11, 2030 - July 21, 2026Graphic Designer degree at Aarhus, Denmark
January 11, 2030 - July 21, 2026Vesthimmerlands Gymnasium (Political Science, Language) at Vesthimmerlands Gymnasium, Denmark
January 11, 2030 - July 21, 2026Art direction and design degree at Miami Ad School, Miami
January 11, 2030 - August 28, 2026Graphic Designer degree at Aarhus, Denmark
January 11, 2030 - August 28, 2026Vesthimmerlands Gymnasium (Political Science, Language) at Vesthimmerlands Gymnasium
January 11, 2030 - August 28, 2026Qualifications
Director of photography
November 30, 0002 - July 21, 2026Director of photography and TV/video commercials with 100+ shoots
Award show judge
July 21, 2026 - July 21, 2026Judge for regional and national advertising award competitions.
Art Instructor, Miami Ad School (mentor; students won industry awards including a D&AD Gold Pencil)
January 11, 2030 - August 28, 2026Judge, regional and national advertising award competitions
January 11, 2030 - August 28, 2026Industry Experience
Travel & Hospitality, Education, Healthcare, Other, Financial Services, Telecommunications, Software & Internet, Media & Entertainment, Consumer Goods, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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