Soren is a creative director and designer who helps big and small businesses, ad agencies, and people with big hearts tell their stories, design their brands, and create stuff that makes people love them. For more than 15 years, he has developed brand strategies, visual identities, digital experiences, and award-winning campaigns for startups and global brands. He has led multidisciplinary creative teams in both agency and in-house environments in Miami, New York, and Chicago, combining strategic thinking with conceptual design and art direction. Portfolio: EatDanish.com

SOREN THIELEMANN

Soren is a creative director and designer who helps big and small businesses, ad agencies, and people with big hearts tell their stories, design their brands, and create stuff that makes people love them. For more than 15 years, he has developed brand strategies, visual identities, digital experiences, and award-winning campaigns for startups and global brands. He has led multidisciplinary creative teams in both agency and in-house environments in Miami, New York, and Chicago, combining strategic thinking with conceptual design and art direction. Portfolio: EatDanish.com

Available to hire

Soren is a creative director and designer who helps big and small businesses, ad agencies, and people with big hearts tell their stories, design their brands, and create stuff that makes people love them.

For more than 15 years, he has developed brand strategies, visual identities, digital experiences, and award-winning campaigns for startups and global brands. He has led multidisciplinary creative teams in both agency and in-house environments in Miami, New York, and Chicago, combining strategic thinking with conceptual design and art direction.

Portfolio: EatDanish.com

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Language

Danish
Fluent
English
Fluent
Swedish
Intermediate
German
Intermediate

Work Experience

Founder & Creative Director at Mighty & Small, California
January 1, 2020 - Present
Boutique design studio providing hands-on creative leadership across advertising and marketing. Oversees client relationships and leads global teams (writers, animators, coders, designers, strategic planners) to deliver integrated brand and campaign work. Clients include Barry University (Medical), BauBox Kitchens, Folktale Winery & Vineyards, Kaufman Rossin, Monterey County Tourism, Monterey Design Center, Stevenson School, and WeatherTech Raceway Laguna Seca.
Creative Director at HMA Hospitality Marketing
March 1, 2018 - November 1, 2019
Hands-on design direction for a small creative team, developing print, TV, and digital campaigns across hospitality, luxury yachts, tourism, and arts. Led integrated creative work for hospitality and regional tourism clients.
Creative Director / Brand Designer at Freelance
January 1, 2015 - December 31, 2017
Freelance creative lead developing campaigns, brand identities, and creative strategies across education, specialty foods, tourism, beverage, fitness, and technology. Often brought in to provide strategic direction, lead creative teams, and manage campaign execution from concept through production for a range of agency and boutique clients.
Creative Director at Turkel Brands
January 1, 2009 - January 1, 2015
Part of the senior management team with leadership responsibility for creative direction, agency growth, staffing, strategic planning, client development, budgeting, and performance management. Hands-on Creative Director leading multidisciplinary teams and creating integrated campaigns across digital, social, film, experiential, and traditional media. Produced the award-winning “Best Integrated Campaign” for Miami Tourism, which included 17 short films, website development, social media, and print advertising. Played a key role in new business development and client retention by leading presentations, facilitating strategic workshops, and strengthening long-term client relationships. • Presented creative work and led strategic planning sessions. • Directed photo shoots, television productions, and digital content creation. • Helped drive sustained tourism growth through campaigns that contributed to 10–15% annual growth over more than a decade. ​Clients: Advantage Care, Baptist Health, Miami Tourism, Puerto Rico Tourism, Kissimmee Tourism, Mississippi Gulf Coast Tourism, Bank Republic, Seabourn, ACLU, Oster.
Creative Director at Think Global School (New York)
January 1, 2009 - December 31, 2011
Directed ground-up creative strategy and launch campaign for an international travelling high school. Led development of the school’s identity, website, social media presence, mobile applications, viral video content, and public photography exhibitions across Europe and Australia. Owned creative vision and execution for a global marketing initiative targeting educators, students, and parents, collaborating with photographers, filmmakers, writers, animators, and web developers.
Art Director at DDB and Saatchi & Saatchi (Earlier; agencies referenced)
January 1, 2002 - December 31, 2009
Early agency experience across major brands, contributing to integrated advertising work. Clients mentioned include Carnival Cruise Line, Florida Lottery, Make a Wish Foundation, SONY, MasterCard, Honda, Mitsubishi, Pampers, Tide, Oil of Olay, Hewlett-Packard, Carlsberg Beer, and Kilroy Travels.

Education

Art direction and design degree at Miami Ad School
January 11, 2030 - July 21, 2026
Graphic Designer degree at Aarhus, Denmark
January 11, 2030 - July 21, 2026
Vesthimmerlands Gymnasium (Political Science, Language) at Vesthimmerlands Gymnasium, Denmark
January 11, 2030 - July 21, 2026

Qualifications

Director of photography
November 30, 0002 - July 21, 2026
Director of photography and TV/video commercials with 100+ shoots
Award show judge
July 21, 2026 - July 21, 2026
Judge for regional and national advertising award competitions.

Industry Experience

Travel & Hospitality, Education, Healthcare, Other, Financial Services, Telecommunications, Software & Internet