Berlin-based independent Social Media Manager with 4+ years of experience supporting consumer-facing and early-stage brands through social media strategy, content creation, publishing, community engagement, and performance reviews. Focused on clear, consistent, platform-native storytelling and measurable organic visibility growth. Trained in speech therapy and audience-centered communication, with a strong foundation in structured editorial systems and accessible sustainability-adjacent content. Experienced translating founder priorities into practical content frameworks across Instagram, TikTok, LinkedIn, and Facebook—often using evidence-based impact communication.

Melissa Griffin

Berlin-based independent Social Media Manager with 4+ years of experience supporting consumer-facing and early-stage brands through social media strategy, content creation, publishing, community engagement, and performance reviews. Focused on clear, consistent, platform-native storytelling and measurable organic visibility growth. Trained in speech therapy and audience-centered communication, with a strong foundation in structured editorial systems and accessible sustainability-adjacent content. Experienced translating founder priorities into practical content frameworks across Instagram, TikTok, LinkedIn, and Facebook—often using evidence-based impact communication.

Available to hire

Berlin-based independent Social Media Manager with 4+ years of experience supporting consumer-facing and early-stage brands through social media strategy, content creation, publishing, community engagement, and performance reviews. Focused on clear, consistent, platform-native storytelling and measurable organic visibility growth.

Trained in speech therapy and audience-centered communication, with a strong foundation in structured editorial systems and accessible sustainability-adjacent content. Experienced translating founder priorities into practical content frameworks across Instagram, TikTok, LinkedIn, and Facebook—often using evidence-based impact communication.

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Language

German
Fluent
English
Fluent

Work Experience

Social Media Manager & Content Editor (Multi-Account Social Media Execution) at The 3 Bs Company
January 1, 2020 - Present
Planned, scheduled, and published posts and stories according to agreed editorial calendars across multiple client accounts. Maintained dependable publishing routines and consistent brand presentation, coordinated content approvals and revisions, and delivered with a remote workflow. Developed channel roles, content pillars, formats, and realistic publishing cadences, translating business priorities into editorial plans and repeatable content systems. Monitored audience feedback and engagement patterns to inform content adjustments, supported by analytics and weekly refinements (reach, saves, replies).
Social Media Manager & Content Editor (Multi-Account Social Media Execution) at The 3 Bs Company
October 1, 2017 - Present
Planned, scheduled, and published posts and stories according to agreed editorial calendars. Maintained reliable publishing routines and consistent brand presentation across active channels. Coordinated content approvals, revisions, and remote delivery workflows; developed channel roles, content pillars, formats, and realistic posting cadences. Adjusted content direction using platform behavior, performance signals, and audience feedback. Created and adapted Canva layouts, recurring formats, and social-first visual assets; edited short-form content for Reels/TikTok and produced product/event/behind-the-scenes content for platform-ready publishing. Managed comments and messages while monitoring engagement patterns to inform content adjustments; collaborated with founders, internal teams, and external partners.

Education

German-Sate recognized speech therapist (qualifying training) at Döpfer Schule
October 1, 2017 - September 1, 2020
at Staatteilschule Bergedorf, Gemeinschaftsschule
June 1, 2014 - June 1, 2017
German state recognized speech therapist at Döpfer Schule
October 1, 2017 - September 1, 2020
at Staatteilschule Bergedorf, Gesamtschule
June 1, 2014 - June 1, 2017

Qualifications

Certificates / training modules (including Personal Branding, Account & Brand Management, Public Relations & Social Media, etc.)
January 11, 2030 - July 21, 2026
German state recognized speech therapist
October 1, 2017 - July 21, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Education, Professional Services, Non-Profit Organization