Kennedie Dyer

Develop and execute social media strategies across Instagram, TikTok, Pinterest and X. Create weekly content calendars aligned with product launches and seasonal campaigns. Plan, coordinate and attend content shoot days, producing short-form video and static content. Manage weekly email marketing campaigns (copywriting, scheduling, design and performance reporting). Lead influencer campaigns from outreach and negotiations through tracking and reporting. Build and nurture the online community through proactive engagement and community management. Develop creative concepts for paid social using high-performing organic content and optimise future campaigns using analytics across content, email and influencer performance.

Developed and executed multi-channel social media strategies across Instagram and TikTok. Managed content production from planning to publishing while maintaining cohesive brand identity. Curated engaging feeds to strengthen awareness and customer engagement. Managed community engagement by responding to enquiries and using audience insights to inform content. Led influencer campaigns from sourcing and relationship management through delivery. Monitored KPIs, analysed performance and provided actionable reporting to improve results. Achievements included increasing social reach by 44%, engagement rate by 32% and link-in-bio clicks by 28% within one month using a new content strategy.

Managed influencer growth strategies across fashion and beauty creators' LTK shops. Used data analytics and A/B testing to optimise creator performance and affiliate earnings. Scouted and onboarded new creators to the LTK platform. Developed content strategies tailored to creator audiences and consumer trends. Managed affiliate linking, product curation and merchandising across creator storefronts.