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Creative Social Media & Influencer Marketing professional with 8+ years' experience delivering content strategies, influencer campaigns and creative direction for fashion, luxury and e-commerce brands. Skilled in building high-performing social content across Instagram, TikTok and emerging platforms. Passionate about combining creativity with data to grow engaged communities, strengthen brand identity and deliver commercially impactful campaigns through influencer partnerships, performance insights and multi-channel marketing.…Creative Social Media & Influencer Marketing professional with 8+ years' experience delivering content strategies, influencer campaigns and creative direction for fashion, luxury and e-commerce brands. Skilled in building high-performing social content across Instagram, TikTok and emerging platforms. Passionate about combining creativity with data to grow engaged communities, strengthen brand identity and deliver commercially impactful campaigns through influencer partnerships, performance insights and multi-channel marketing.

Kennedie Dyer

Social Media Manager, Influencer Marketing Manager, Content Strategist, +3

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Creative Social Media & Influencer Marketing professional with 8+ years' experience delivering content strategies, influencer campaigns and creative direction for fashion, luxury and e-commerce brands. Skilled in building high-performing social content across Instagram, TikTok and emerging platforms. Passionate about combining creativity with data to grow engaged communities, strengthen brand identity and deliver commercially impactful campaigns through influencer partnerships, performance insights and multi-channel marketing.…Creative Social Media & Influencer Marketing professional with 8+ years' experience delivering content strategies, influencer campaigns and creative direction for fashion, luxury and e-commerce brands. Skilled in building high-performing social content across Instagram, TikTok and emerging platforms. Passionate about combining creativity with data to grow engaged communities, strengthen brand identity and deliver commercially impactful campaigns through influencer partnerships, performance insights and multi-channel marketing.

Available to hire

Creative Social Media & Influencer Marketing professional with 8+ years’ experience delivering content strategies, influencer campaigns and creative direction for fashion, luxury and e-commerce brands. Skilled in building high-performing social content across Instagram, TikTok and emerging platforms.

Passionate about combining creativity with data to grow engaged communities, strengthen brand identity and deliver commercially impactful campaigns through influencer partnerships, performance insights and multi-channel marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Freelance social media manager at CEO Collection

September 1, 2025 - Present

Develop and execute social media strategies across Instagram, TikTok, Pinterest and X. Create weekly content calendars aligned with product launches and seasonal campaigns. Plan, coordinate and attend content shoot days, producing short-form video and static content. Manage weekly email marketing campaigns (copywriting, scheduling, design and performance reporting). Lead influencer campaigns from outreach and negotiations through tracking and reporting. Build and nurture the online community through proactive engagement and community management. Develop creative concepts for paid social using high-performing organic content and optimise future campaigns using analytics across content, email and influencer performance.

Freelance social media manager at HURR

January 1, 2024 - Present

Developed and executed multi-channel social media strategies across Instagram and TikTok. Managed content production from planning to publishing while maintaining cohesive brand identity. Curated engaging feeds to strengthen awareness and customer engagement. Managed community engagement by responding to enquiries and using audience insights to inform content. Led influencer campaigns from sourcing and relationship management through delivery. Monitored KPIs, analysed performance and provided actionable reporting to improve results. Achievements included increasing social reach by 44%, engagement rate by 32% and link-in-bio clicks by 28% within one month using a new content strategy.

Influencer Marketing at LTK

April 1, 2023 - December 31, 2023

Managed influencer growth strategies across fashion and beauty creators' LTK shops. Used data analytics and A/B testing to optimise creator performance and affiliate earnings. Scouted and onboarded new creators to the LTK platform. Developed content strategies tailored to creator audiences and consumer trends. Managed affiliate linking, product curation and merchandising across creator storefronts.

Influencer Marketing (LTK) at LTK

April 1, 2023 - December 31, 2023

Managed influencer growth strategies across fashion and beauty creators’ LTK shops. Used data analytics and A/B testing to optimise creator performance and affiliate earnings. Scouted and onboarded new creators. Developed content strategies tailored to creator audiences and current consumer trends. Managed affiliate linking, product curation and merchandising across creator storefronts, improving affiliate revenue through high-converting alternatives and optimised shop performance.

Social Media Executive at Rotaro

August 1, 2022 - December 31, 2022

Managed social media across Instagram, TikTok, Facebook and Pinterest. Produced daily organic content aligned with brand campaigns and creative direction. Managed influencer collaborations from outreach through campaign delivery. Monitored paid social budgets during promotions. Produced weekly and monthly performance reports to guide future strategy and researched industry trends, competitors and emerging platform updates.

Co-Creative Director, Stylist & Social Media Assistant at MPW Store

August 1, 2018 - December 31, 2020

Led brand re-launch across digital channels. Oversaw creative direction for social media, website and campaigns. Planned and styled editorial and e-commerce shoots. Developed marketing campaigns to increase brand awareness. Managed social media content and maintained brand identity.

Co-Creative Director / Stylist / Social media assistant at MPW Store

August 1, 2018 - December 31, 2020

Led the brand re-launch across digital channels and oversaw creative direction for social media, website and campaigns. Planned and styled editorial and e-commerce shoots. Developed marketing campaigns to increase brand awareness and managed social media content and brand identity.

Creative Assistant, Stylist & Social Media Assistant at Oh Hey Girl Store

March 1, 2017 - December 31, 2019

Managed influencer gifting campaigns and product seeding. Coordinated e-commerce shoots including model, studio and production bookings. Created visual content such as flat lays, lookbooks and campaign imagery. Managed social scheduling and content publishing. Built relationships with influencers, bloggers and celebrity stylists.

Creative Assistant / Stylist / Social media assistant at Oh Hey Girl Store

March 1, 2017 - December 31, 2019

Managed influencer gifting and product seeding campaigns. Coordinated e-commerce shoots including model, studio and production bookings. Created visual content such as flat lays, lookbooks and campaign imagery. Managed social scheduling and content publishing, and built relationships with influencers, bloggers and celebrity stylists.