Creative Director and project manager with 20+ years of experience shaping strategic storytelling and compelling communication across Tech, Education, Corporate Professional Services, FMCG, Fintech, NGOs and Public Sector. Known for leading cross-functional teams, directing creative from concept to delivery, and building strong stakeholder relationships across multi-market rollouts.
Founder of Mainframe TV, delivering multi-platform campaigns for internal comms, public engagement, and brand marketing, including AI-driven workflows and social-first strategies. Experienced in briefing, researching, messaging, scriptwriting, talent and voiceover direction, and end-to-end project execution.
My experience includes a cornerstone 10 year (remote) strategic communications delivery relationship with the Fortune Global 500 company CRH partnering directly with senior executives and reporting directly to the Safety Director of CRH international with sole responsibility for all annual Health and Safety communications for CRH international (excluding only CRH America).
Health and Safety is foundational to CRH operations as they are responsible for protecting their global workforce in the high-risk dangerous aggregates building materials environment, the success of which fundamentally impacts employee wellbeing, business resilience and operational performance.
My remit was to ensure clear, intentional communications through written and digital outreach providing the transformative cornerstone that drives CRH’s safety culture by ensuring hazards, protocols and expectations were universally communicated, understood and enforced.
I led intricate multi-faceted, annual, multi-lingual communications with high risk consequences:
• Matrix Management: Coordinated cross-functional team leadership and market launches across 22 international markets, managing up to 30 stakeholders simultaneously within complex organizational frameworks
• Directed multilingual campaigns across international markets, ensuring message equity and localisation with corporate country leaders and internal country teams
• Designed and deliver integrated communications campaigns across internal, external and public-facing channels
• Managed complex stakeholder environments, aligning cross-functional teams across multiple organisations and geographies
• 360° End-to-End Project Leadership & Strategic Oversight
• Strategic Account, Project & Campaign Management
• Cross-Functional Team Leadership (Onsite & Remote)
• Employed and managed external agencies, creative teams and talent as required
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