Creative Director and project manager with 20+ years of experience shaping strategic storytelling and compelling communication across Tech, Education, Corporate Professional Services, FMCG, Fintech, NGOs and Public Sector. Known for leading cross-functional teams, directing creative from concept to delivery, and building strong stakeholder relationships across multi-market rollouts. Founder of Mainframe TV, delivering multi-platform campaigns for internal comms, public engagement, and brand marketing, including AI-driven workflows and social-first strategies. Experienced in briefing, researching, messaging, scriptwriting, talent and voiceover direction, and end-to-end project execution. My experience includes a cornerstone 10 year (remote) strategic communications delivery relationship with the Fortune Global 500 company CRH partnering directly with senior executives and reporting directly to the Safety Director of CRH international with sole responsibility for all annual Health and Safety communications for CRH international (excluding only CRH America). Health and Safety is foundational to CRH operations as they are responsible for protecting their global workforce in the high-risk dangerous aggregates building materials environment, the success of which fundamentally impacts employee wellbeing, business resilience and operational performance. My remit was to ensure clear, intentional communications through written and digital outreach providing the transformative cornerstone that drives CRH’s safety culture by ensuring hazards, protocols and expectations were universally communicated, understood and enforced. I led intricate multi-faceted, annual, multi-lingual communications with high risk consequences: • Matrix Management: Coordinated cross-functional team leadership and market launches across 22 international markets, managing up to 30 stakeholders simultaneously within complex organizational frameworks • Directed multilingual campaigns across international markets, ensuring message equity and localisation with corporate country leaders and internal country teams • Designed and deliver integrated communications campaigns across internal, external and public-facing channels • Managed complex stakeholder environments, aligning cross-functional teams across multiple organisations and geographies • 360° End-to-End Project Leadership & Strategic Oversight • Strategic Account, Project & Campaign Management • Cross-Functional Team Leadership (Onsite & Remote) • Employed and managed external agencies, creative teams and talent as required

Fuchsia Fishbourne

Creative Director and project manager with 20+ years of experience shaping strategic storytelling and compelling communication across Tech, Education, Corporate Professional Services, FMCG, Fintech, NGOs and Public Sector. Known for leading cross-functional teams, directing creative from concept to delivery, and building strong stakeholder relationships across multi-market rollouts. Founder of Mainframe TV, delivering multi-platform campaigns for internal comms, public engagement, and brand marketing, including AI-driven workflows and social-first strategies. Experienced in briefing, researching, messaging, scriptwriting, talent and voiceover direction, and end-to-end project execution. My experience includes a cornerstone 10 year (remote) strategic communications delivery relationship with the Fortune Global 500 company CRH partnering directly with senior executives and reporting directly to the Safety Director of CRH international with sole responsibility for all annual Health and Safety communications for CRH international (excluding only CRH America). Health and Safety is foundational to CRH operations as they are responsible for protecting their global workforce in the high-risk dangerous aggregates building materials environment, the success of which fundamentally impacts employee wellbeing, business resilience and operational performance. My remit was to ensure clear, intentional communications through written and digital outreach providing the transformative cornerstone that drives CRH’s safety culture by ensuring hazards, protocols and expectations were universally communicated, understood and enforced. I led intricate multi-faceted, annual, multi-lingual communications with high risk consequences: • Matrix Management: Coordinated cross-functional team leadership and market launches across 22 international markets, managing up to 30 stakeholders simultaneously within complex organizational frameworks • Directed multilingual campaigns across international markets, ensuring message equity and localisation with corporate country leaders and internal country teams • Designed and deliver integrated communications campaigns across internal, external and public-facing channels • Managed complex stakeholder environments, aligning cross-functional teams across multiple organisations and geographies • 360° End-to-End Project Leadership & Strategic Oversight • Strategic Account, Project & Campaign Management • Cross-Functional Team Leadership (Onsite & Remote) • Employed and managed external agencies, creative teams and talent as required

Available to hire

Creative Director and project manager with 20+ years of experience shaping strategic storytelling and compelling communication across Tech, Education, Corporate Professional Services, FMCG, Fintech, NGOs and Public Sector. Known for leading cross-functional teams, directing creative from concept to delivery, and building strong stakeholder relationships across multi-market rollouts.

Founder of Mainframe TV, delivering multi-platform campaigns for internal comms, public engagement, and brand marketing, including AI-driven workflows and social-first strategies. Experienced in briefing, researching, messaging, scriptwriting, talent and voiceover direction, and end-to-end project execution.

My experience includes a cornerstone 10 year (remote) strategic communications delivery relationship with the Fortune Global 500 company CRH partnering directly with senior executives and reporting directly to the Safety Director of CRH international with sole responsibility for all annual Health and Safety communications for CRH international (excluding only CRH America).
Health and Safety is foundational to CRH operations as they are responsible for protecting their global workforce in the high-risk dangerous aggregates building materials environment, the success of which fundamentally impacts employee wellbeing, business resilience and operational performance.
My remit was to ensure clear, intentional communications through written and digital outreach providing the transformative cornerstone that drives CRH’s safety culture by ensuring hazards, protocols and expectations were universally communicated, understood and enforced.
I led intricate multi-faceted, annual, multi-lingual communications with high risk consequences:

• Matrix Management: Coordinated cross-functional team leadership and market launches across 22 international markets, managing up to 30 stakeholders simultaneously within complex organizational frameworks
• Directed multilingual campaigns across international markets, ensuring message equity and localisation with corporate country leaders and internal country teams
• Designed and deliver integrated communications campaigns across internal, external and public-facing channels
• Managed complex stakeholder environments, aligning cross-functional teams across multiple organisations and geographies
• 360° End-to-End Project Leadership & Strategic Oversight
• Strategic Account, Project & Campaign Management
• Cross-Functional Team Leadership (Onsite & Remote)
• Employed and managed external agencies, creative teams and talent as required

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Work Experience

Trustee (Voluntary) at St Fin Barre’s Cathedral
January 1, 2022 - Present
Chairperson (Voluntary) at Rockboro Independent Private Primary School
January 1, 2017 - January 1, 2021
Founder / Creative Director / Project Manager at Mainframe TV
January 1, 2002 - Present
Directed strategic campaigns from concept to final delivery across multiple sectors. Led multilingual rollouts in up to 22 markets for global Fortune 500 organizations. Managed, produced and directed multi-platform content for internal comms, public engagement and brand marketing, including AI content integration and social-first campaign strategies. Oversaw scripting, messaging, casting and full production workflows, supervising cross-functional remote and onsite teams.
Founders & Lead Creatives at Mainframe TV
January 1, 2002 - Present
Together we developed and delivered high-impact video and visual content for global Fortune 500 clients, public bodies, NGOs, and creative agencies in Ireland and across Europe. Produced hundreds of videos across sectors including product promotion, tech, pharma, education, and FMCG; created content for brand launches, internal communications, fundraising, public engagement, and B2B/B2C campaigns. Delivered multilingual campaigns in 22+ markets and served as long-term retained creative leads for brands including AOC, Philips, Canon, Zanussi, and Telefunken. Directed studio/location shoots, developed concepts, managed teams, and handled editing in-house using tools such as Adobe Premiere Pro and After Effects. Integrated AI tools into workflows to streamline production and optimize creativity, and consulted/trained clients on executive communications (including companies such as Salesforce, MSD, JP Morgan, McKesson, and Irish Distillers).
Founder / Creative Director / Project Manager at Mainframe TV (Mainframe TV — Cork, Ireland)
January 1, 2002 - Present
Directs strategic campaigns from concept to final delivery across diverse sectors. Leads multilingual rollouts in up to 22 markets for global Fortune 500 companies. Manages, produces and directs multi-platform content for internal communications, public engagement and brand marketing, with oversight of scripting, messaging, casting and full production workflows. Heads AI content integration and social-first campaign strategies and supervises cross-functional remote and onsite teams of creatives. Provides long-term remote creative direction for brands including AOC, Philips, Telefunken, Canon and Zanussi. Co-trainer with Gina London for executive communication across major European brands including Absolut, JP Morgan, MSD and MCKesson.
Communications & Fundraising Officer at Gorta – Self Help Africa
January 1, 2000 - January 1, 2006
Led communications and fundraising initiatives across Ireland and the UK. Produced international documentaries and donor campaigns across all media formats and delivered campaigns raising hundreds of thousands annually. Developed training and engagement publications for public and internal use, managed press and media relations, and supported digital communications outreach. Trained fundraisers across Ireland and the UK.
Communications & Fundraising Officer at Gorta – Self Help Africa (Dublin, Ireland)
January 1, 2000 - January 1, 2006
Led communications and fundraising initiatives across Ireland and the UK. Produced international documentaries and donor campaigns across multiple media formats. Delivered campaigns that raised hundreds of thousands annually. Developed training and engagement publications for public and internal use, managed press and media relations, and supported digital communications outreach. Trained fundraisers across Ireland and the UK.
Researcher / Scriptwriter / Director at Early broadcast roles (Dublin)
January 1, 1993 - January 1, 2000
Contract broadcast roles including research, scriptwriting and directing work. TV credits include RTÉ Nationwide, TV3 20/20 and RTÉ Fair City (scene breakdown writer).
Dublin Researcher / Scriptwriter / Director (Contract Roles) at Early Broadcast Career (Dublin, Ireland)
January 1, 1993 - January 1, 2000
Worked across contract roles in broadcast media production as researcher, scriptwriter and director. Credits include RTÉ Nationwide, TV3 20/20, and RTÉ Fair City (scene breakdown writer).

Education

Broadcast Media Production at Liberties College, Dublin
January 11, 2030 - July 21, 2026
Media Production Skills at Pearse College, Dublin
January 11, 2030 - July 21, 2026
Media Techniques (City & Guilds) at Pearse College, Dublin
January 11, 2030 - July 21, 2026
MSc Multimedia Systems at Trinity College Dublin
January 11, 2030 - July 21, 2026
Broadcast Media Production at Liberties College, Dublin
January 11, 2030 - July 21, 2026
Broadcast Media Production at Liberties College, Dublin
January 11, 2030 - July 21, 2026
Media Production Skills at Pearse College, Dublin
January 11, 2030 - July 21, 2026
Media Production – highest distinction at Liberties College, Dublin
January 1, 1990 - January 1, 1993
Media Techniques – highest distinction at Pearse College, Dublin
January 1, 1987 - January 1, 1990
Media Production Skills – highest distinction at Pearse College, Dublin
January 1, 1987 - January 1, 1990
City & Guilds (Media Techniques) at Pearse College, Dublin
January 1, 1987 - January 1, 1990

Qualifications

Co-trainer (Gina London executive communication)
January 1, 2010 - July 21, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Government, Non-Profit Organization, Healthcare, Financial Services, Software & Internet, Consumer Goods, Manufacturing, Computers & Electronics, Other