Omar Alaa

Account Executive – Influencer Marketing at ArabyAds (ICONNECT Team)

Managed 12+ end-to-end influencer campaigns across beauty, automotive, and FMCG sectors for brands including Snickers x BeIN Connect, L'Oréal Group (NYX, Maybelline, YSL Beauty), Pandora, and Exeed Automotive. Delivered above-average engagement rates, notably Pandora (4.27%) and Exeed (5.46%) versus industry benchmarks (1–3%). Generated 494,590+ total reach across Snickers, Pandora, and Exeed campaigns. Wrote content briefs, scripts, and creative guidelines for influencer-produced content; researched and shortlisted influencers based on audience quality, engagement, and brand fit. Handled influencer outreach, negotiations, contracts, and delivery timelines, and supervised content production for brand alignment and quality standards. Adapted content ideas for TikTok, Instagram Reels, and Stories formats.