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I’m Ingrid Debsia, an executive marketing leader with 15+ years in B2B, including 10 years in SaaS across FinTech, OpsTech, and RegTech. I build high-performing teams, shape GTM strategy, and deliver measurable pipeline impact across Europe, the UK, APAC, MENA, and North America. I’ve led marketing strategy and operations end-to-end—AI/MarTech stack, product marketing and messaging, performance and ABM, lifecycle and content marketing, brand and communications, PR/events, and CRM/CMS—while driving sustained triple-digit ARR growth and successful international expansion.…I’m Ingrid Debsia, an executive marketing leader with 15+ years in B2B, including 10 years in SaaS across FinTech, OpsTech, and RegTech. I build high-performing teams, shape GTM strategy, and deliver measurable pipeline impact across Europe, the UK, APAC, MENA, and North America. I’ve led marketing strategy and operations end-to-end—AI/MarTech stack, product marketing and messaging, performance and ABM, lifecycle and content marketing, brand and communications, PR/events, and CRM/CMS—while driving sustained triple-digit ARR growth and successful international expansion.

Ingrid Debsia

Marketing Consultant, Marketing Strategist, Fractional CMO, +6

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I’m Ingrid Debsia, an executive marketing leader with 15+ years in B2B, including 10 years in SaaS across FinTech, OpsTech, and RegTech. I build high-performing teams, shape GTM strategy, and deliver measurable pipeline impact across Europe, the UK, APAC, MENA, and North America. I’ve led marketing strategy and operations end-to-end—AI/MarTech stack, product marketing and messaging, performance and ABM, lifecycle and content marketing, brand and communications, PR/events, and CRM/CMS—while driving sustained triple-digit ARR growth and successful international expansion.…I’m Ingrid Debsia, an executive marketing leader with 15+ years in B2B, including 10 years in SaaS across FinTech, OpsTech, and RegTech. I build high-performing teams, shape GTM strategy, and deliver measurable pipeline impact across Europe, the UK, APAC, MENA, and North America. I’ve led marketing strategy and operations end-to-end—AI/MarTech stack, product marketing and messaging, performance and ABM, lifecycle and content marketing, brand and communications, PR/events, and CRM/CMS—while driving sustained triple-digit ARR growth and successful international expansion.

Available to hire

I’m Ingrid Debsia, an executive marketing leader with 15+ years in B2B, including 10 years in SaaS across FinTech, OpsTech, and RegTech. I build high-performing teams, shape GTM strategy, and deliver measurable pipeline impact across Europe, the UK, APAC, MENA, and North America.

I’ve led marketing strategy and operations end-to-end—AI/MarTech stack, product marketing and messaging, performance and ABM, lifecycle and content marketing, brand and communications, PR/events, and CRM/CMS—while driving sustained triple-digit ARR growth and successful international expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Chief Marketing Officer at Agileday

October 2, 2024 - Present

Member of the Executive Team (SLT), Leadership of Marketing Function Responsibilities: Marketing Strategy & Operations inc. AI & MarTech Stack, Product Marketing & Messaging, GTM & New Market Entry, Performance Marketing, Account-Based Marketing (ABM), Lifecycle Marketing, Content Strategy, Brand & Communications inc. PR & Events, CRM (HubSpot), CMS (Webflow)

Director & Consultant at International Market Development Agency

January 1, 2023 - Present

Ongoing work supporting international market development for global clients.

Head of Marketing / Marketing Manager at EzyPay (B2B SaaS, FinTech)

January 1, 2018 - August 1, 2023

Member of the Executive Team (SLT), Leadership of Marketing Function (Team of 11) Responsibilities: Marketing Strategy & Operations inc. MarTech Stack, Product Marketing & GTM, Partner Marketing, Performance and Revenue Marketing, Account Based Marketing (ABM), Lifecycle Marketing, Content Marketing, Brand Marketing inc. Communications, PR & Events, CRM (HubSpot), CMS (HubSpot)

Marketing Manager at The Risk Advisory Group

February 1, 2016 - July 30, 2017

Member of the Executive Team (SLT), Leadership of Marketing Function (Team of 5) Responsibilities: Marketing Strategy & Operations, Product Marketing & GTM, Demand Generation, Content Marketing, Brand Marketing inc. Communications, PR & Events, CRM (Salesforce + Pardot Automation)

Marketing Manager, Australia & New Zealand / National Marketing Manager at Direct Couriers (B2B, Logistics)

July 1, 2012 - June 1, 2015

Member of the Executive Team (SLT), Leadership of Marketing Function Responsibilities: Marketing Strategy & Operations, Product Marketing & GTM, Content Marketing, Brand Marketing inc. Communications, PR & Events, CRM (Sugar CRM + Custom) revenue impact.