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I am a results-driven digital marketing professional with over 10 years of experience specializing in SEO, content marketing, and social media management. I pride myself on my bilingual fluency in English and Spanish, allowing me to connect with diverse audiences. I founded my own artisan cake business, where I apply my digital marketing skills to drive e-commerce success.…

Lourdes Villalobos

SEO Expert, Digital Marketer, Content Strategist, +4

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I am a results-driven digital marketing professional with over 10 years of experience specializing in SEO, content marketing, and social media management. I pride myself on my bilingual fluency in English and Spanish, allowing me to connect with diverse audiences. I founded my own artisan cake business, where I apply my digital marketing skills to drive e-commerce success.…

Available to hire

I am a results-driven digital marketing professional with over 10 years of experience specializing in SEO, content marketing, and social media management. I pride myself on my bilingual fluency in English and Spanish, allowing me to connect with diverse audiences. I founded my own artisan cake business, where I apply my digital marketing skills to drive e-commerce success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder & CEO at Lou&Mart Cake Heart Limited

November 1, 2022 - Present

Founded and independently run an artisan baked cheesecake business. Built the brand, website, Etsy shop, and Instagram from scratch, managing all content, photography, and digital marketing in-house. Drives both B2C sales (online shop and UK market stalls) and B2B sales (supplying businesses across the UK). Manages e-commerce operations, customer service, social media strategy, order fulfilment, and supplier relationships, including SEO and online presence.

SEO Outreach Executive — Link Building & Content at Kantar / Mavens of London

June 1, 2020 - Present

Conducts link building and blogger outreach for Quaker LATAM (Peru, Mexico, Chile, Guatemala, Dominican Republic), Dove UK/USA, and Philips UK/Spain. Supports content optimisation and keyword research for Unilever Argentina and Colhogar Spain. Performs social media listening (Brandwatch) for Enfamil Mexico. Researches and contacts bloggers, online media and writers, briefs external content writers, and runs SEO audits using tools such as MOZ and Neil Patel.

Digital Marketing Executive (Freelance) at Voyage Self Care / Steepd Vape Co

March 1, 2019 - March 1, 2020

Created and implemented digital marketing strategies and campaigns for UK, Spain, and South American markets. Managed social media (Facebook, Instagram, Twitter), executed influencer outreach on YouTube and social platforms, and ran email marketing campaigns. Supported localisation by creating a new Facebook channel for Spanish/LATAM markets.

Digital Marketing Manager at Substance Rehabilitation

January 1, 2019 - May 1, 2019

Delivered full digital marketing strategy including SEO, PPC (Google Ads and Bing Ads), Facebook Ads, social media, email marketing, and content. Improved and managed the company website (WordPress) and handled Google Business, Bing, and directory listings. Managed a team of social media executives, SEO specialist(s), and content writers, using analytics and reporting to optimise performance.

Digital Marketing Executive at Alectrofag

January 1, 2018 - December 1, 2018

Managed social media for the main brand and six retail shops. Improved SEO and Google My Business listings, ran social media competitions, and used social media analytics to refine strategy.

Digital Marketing Executive at Procore Solutions

April 1, 2017 - June 1, 2018

Managed all social media channels (Facebook, Twitter, Instagram, YouTube, LinkedIn), created a YouTube channel and supported a mobile app. Provided website SEO and management (WordPress), ran email marketing (MailChimp), managed a job board, and supported CRM activities. Used Google Analytics and tools such as Hootsuite and Canva.

Digital Marketing Intern — Web Content Editor at Just Bella

January 1, 2015 - January 1, 2016

Supported email marketing and website usability improvements, and assisted with social media activities. Coordinated with graphic designers and developed data analytics skills using tools such as MailChimp and Hootsuite.

Press & Media Manager at International Beatleweek — The Cavern Club

June 1, 2014 - August 31, 2014

Secured UK media coverage for a Peruvian band, including live performance and interviews on BBC Radio Merseyside and Bay TV Liverpool. Publicised concerts in the Liverpool Echo and Wirral Globe, managed social media promotion and contributed to pre-event education and media communications.

Web Content Assistant at LILA* Liverpool Language School

January 1, 2014 - February 1, 2015

Developed, managed, and edited content for the LILA website, including rewriting and improving copy for the SEOUX Consultant and Webmaster & Web Content Manager needs.

UX Consultant (Freelance) at Telefonica / Securintec

March 1, 2013 - September 30, 2013

Performed website usability analysis and produced detailed UX reports for enterprise clients including DHL and banks, and for Securintec engagements. Delivered recommendations based on observed user flows and usability principles.

UX Consultant, Webmaster & Web Content Manager at Oasys Soft (EBD)

March 1, 2009 - June 1, 2012

Managed web content and produced usability/UX reports for various clients.

SEO/UX Consultant, Webmaster & Web Content Manager at Oasys Soft (EBD) — Barcelona, Spain

March 1, 2009 - June 30, 2012

Managed, updated and edited client website content through CMS workflows. Wrote CMS manuals and produced usability/UX reports. Developed website proposals and research documents, and translated English–Spanish documentation. Coordinated with marketing, graphic design and systems teams to deliver website and content improvements.

SEO/Consultant, Webmaster & Web Content Manager at Oasys Soft (EBD) — Barcelona, Spain

March 1, 2009 - June 1, 2012

Managed, updated, and edited content on client web pages. Wrote CMS manuals and produced usability/UX reports. Supported website proposals and research and translated documents English–Spanish. Coordinated with marketing, graphic design, and systems departments.

Webmaster, Web Content & Social Media Manager at Instituto San Ignacio de Loyola (ISIL)

September 1, 2008 - February 1, 2009

Managed and edited the Institute's website and launched their first Facebook page.

Webmaster, Web Content & Social Media Manager at Instituto San Ignacio de Loyola (ISIL) — Lima, Peru

September 1, 2008 - February 1, 2009

Managed and edited the institute’s website and launched its first Facebook page. Monitored community comments, answered user queries, and coordinated event coverage.

Digital Journalist, Web Content Manager & Community Manager at Terra Networks Peru

January 1, 2003 - June 1, 2008

Directed and edited journalistic content (news, sports, entertainment, beauty) for a high-traffic web portal. Managed mobile content (WAP/SMS paid services). Launched and grew company blogs, fotologs, and celebrity spaces. Negotiated sponsorships and advertising and coordinated content agreements with magazines and institutions.