Social Media Manager at ReadColors Media

Led end-to-end social media strategy across Instagram, LinkedIn, Facebook, and YouTube for multi-brand client portfolios including hospitality accounts (Hotel Haris Court, Hotel Sakura-45). Managed a team of content creators and junior executives, owning content calendars, deliverable quality, and performance reviews. Drove both paid and organic growth strategies, delivering measurable improvements in follower growth, reach, and engagement. Built data-driven monthly performance reports and presented insights and recommendations to clients and senior stakeholders. Owned influencer partnership programs (sourcing creators, negotiating collaborations, tracking campaign ROI). Coordinated cross-functional delivery between design, copywriting, and paid media teams; previously produced daily Reels, carousels, and stories aligned to brand guidelines with ongoing competitor and audience research.

Social Media Manager at Read Colors Media

Led social media strategy and execution across Instagram, Facebook, LinkedIn and YouTube for multiple brands. Managed content calendars, influencer campaigns, team coordination, client reporting, and paid/organic growth. Improved engagement and brand visibility using data-driven content strategies.

Social Media Executive at S.K Educations Pvt. Ltd

Performed platform-wide social media audits, tracked performance metrics, and used findings to guide content and campaign planning. Created and published Reels and multi-format content to increase engagement; managed influencer collaborations and measured campaign impact. Analyzed competitor activity and monitored trends to identify growth opportunities.

Social Media Executive at S. K. Eduations Pvt. Ltd.

Managed social media content, audits, influencer campaigns, and performance reporting. Assisted with content strategy and competitor analysis.

Social Media Executive at S. K. Educations Pvt. Ltd.

Managed social media content, performed audits, supported influencer campaigns, and handled performance reporting. Assisted with content strategy and competitor analysis.

Marketing Intern at IJM Toyota

Supported Google Ads, SEO, and social media campaigns for dealership lead-generation. Conducted keyword and competitor research; optimized on-page SEO and website content to improve search visibility. Produced performance analytics reports and assisted with email marketing campaigns alongside design and content teams.

Marketing Intern at IJM Toyota Gurgaon

Assisted with Google Ads, SEO, keyword research, website optimization, and campaign reporting. Supported email marketing and lead generation activities.

Social Media Intern at Encap Techno

Conducted market research and managed social media campaigns. Created SEO-friendly content and assisted with website optimization.

Social Media Executive at The Barcode Studios

Planned and executed platform-specific content calendars and campaigns while maintaining consistent brand voice. Managed community engagement and optimized content strategy using KPI tracking and performance insights.

Social Media Executive at Encap Techno

Conducted market research and audience analysis to guide content positioning; managed and tracked social campaigns end to end. Created SEO-friendly content to improve organic visibility and assisted with website audits and on-page optimization.

Independent Digital Marketing & Web Development Consultant at Independent

Built and delivered responsive WordPress websites end to end for four Canadian clients (Canfynn Business Solutions, JLR Funding and Finance, RealDeal Realty Holdings, QuickCash Loans), covering site architecture, plugin configuration, performance optimization, and foundational SEO. Led website growth and marketing for BuyHype.in (e-commerce sneaker reseller) with UI/UX redesign, WhatsApp API integration, and 150+ product listings; optimized product pages, checkout flow, and collection filters. Ran SEO and paid media tests for BuyHype.in to increase organic traffic and improve conversion rates.

Developed WordPress websites for Canfynn Business Solution, JLR Funding & Finance, RealDeal Realty Holdings, and QuickCash Loans. Managed website optimization, SEO, UI/UX improvements, and digital marketing. Managed social media marketing, branding, website updates, and digital strategy for Pooja Wang Couture and BuyHype.in.