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B2B digital marketing professional with experience driving lead generation, brand awareness, and customer acquisition for technology and SaaS companies. Skilled at building strategic, full-funnel demand generation programs for long sales cycles, translating complex technical capabilities into clear value propositions for target audiences. Experienced owning content strategy and editorial calendars, optimizing conversion paths for demo/trial funnels, and managing SEO, paid media, and email nurture to build qualified pipeline. Also strong in CRM/email marketing ecosystems and analytics, with a focus on customer proof assets such as case studies and testimonials.…B2B digital marketing professional with experience driving lead generation, brand awareness, and customer acquisition for technology and SaaS companies. Skilled at building strategic, full-funnel demand generation programs for long sales cycles, translating complex technical capabilities into clear value propositions for target audiences. Experienced owning content strategy and editorial calendars, optimizing conversion paths for demo/trial funnels, and managing SEO, paid media, and email nurture to build qualified pipeline. Also strong in CRM/email marketing ecosystems and analytics, with a focus on customer proof assets such as case studies and testimonials.

Cameron Blair

Digital Marketer, Marketing Strategist, SEO Expert, +2

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B2B digital marketing professional with experience driving lead generation, brand awareness, and customer acquisition for technology and SaaS companies. Skilled at building strategic, full-funnel demand generation programs for long sales cycles, translating complex technical capabilities into clear value propositions for target audiences. Experienced owning content strategy and editorial calendars, optimizing conversion paths for demo/trial funnels, and managing SEO, paid media, and email nurture to build qualified pipeline. Also strong in CRM/email marketing ecosystems and analytics, with a focus on customer proof assets such as case studies and testimonials.…B2B digital marketing professional with experience driving lead generation, brand awareness, and customer acquisition for technology and SaaS companies. Skilled at building strategic, full-funnel demand generation programs for long sales cycles, translating complex technical capabilities into clear value propositions for target audiences. Experienced owning content strategy and editorial calendars, optimizing conversion paths for demo/trial funnels, and managing SEO, paid media, and email nurture to build qualified pipeline. Also strong in CRM/email marketing ecosystems and analytics, with a focus on customer proof assets such as case studies and testimonials.

Available to hire

B2B digital marketing professional with experience driving lead generation, brand awareness, and customer acquisition for technology and SaaS companies. Skilled at building strategic, full-funnel demand generation programs for long sales cycles, translating complex technical capabilities into clear value propositions for target audiences.

Experienced owning content strategy and editorial calendars, optimizing conversion paths for demo/trial funnels, and managing SEO, paid media, and email nurture to build qualified pipeline. Also strong in CRM/email marketing ecosystems and analytics, with a focus on customer proof assets such as case studies and testimonials.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at Loome Software

July 2, 2022 - Present

Owned the content strategy and editorial calendar, producing product announcements, feature articles, and thought leadership targeting data and research audiences. Drove lead generation for a 60-day free trial and demo booking funnels by optimizing landing pages and conversion paths. Developed positioning and campaign assets across three product lines (Analytics Ops, Data Ops, Research Ops) to communicate complex technical capabilities into clear value propositions. Managed SEO, paid media, and email nurture programs to build qualified pipeline. Produced customer proof assets including case studies and testimonials from enterprise and university clients.

Digital Marketing Strategist at The Recognition Group

August 1, 2016 - July 1, 2022

Developed and executed comprehensive digital marketing strategies for SaaS and B2B tech clients. Planned, implemented, and optimized sponsored campaigns across social channels; built acquisition campaigns using Google Ads and LinkedIn. Created marketing materials for online, video, and print. Set up and managed email marketing campaigns. Optimized websites for SEO and brand visibility, and managed website content and copywriting for social, SEM, and SEO initiatives.

Digital Marketing Specialist at Coates Hire

January 1, 2012 - July 1, 2016

Implemented a nation-wide digital marketing strategy aimed at driving leads and increasing brand awareness across mining, resources, construction, and government sectors. Managed eCommerce functions and a team of graphic designers, digital producers, and marketing specialists. Hands-on management across SEM/SEO, social, and email marketing campaigns. Developed website content with UX best practices to improve traffic acquisition and lead generation, and created social media marketing campaigns.