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Entrepreneur and business owner with six years of experience building and growing direct-to-consumer brands from concept to launch. Founded and scaled Matushka Skincare into a full Shopify D2C operation spanning branding, e-commerce, wholesale, and fulfilment. Also founded Path of a Woman, a coaching practice supporting women to start new businesses or strengthen existing ones through practical strategy and mindset work. Known for strong brand strategy, e-commerce operations, financial management, and client relationship skills.…Entrepreneur and business owner with six years of experience building and growing direct-to-consumer brands from concept to launch. Founded and scaled Matushka Skincare into a full Shopify D2C operation spanning branding, e-commerce, wholesale, and fulfilment. Also founded Path of a Woman, a coaching practice supporting women to start new businesses or strengthen existing ones through practical strategy and mindset work. Known for strong brand strategy, e-commerce operations, financial management, and client relationship skills.

IVETA IVANOVA

Designer, Brand Strategist, Digital Marketer, +2

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Entrepreneur and business owner with six years of experience building and growing direct-to-consumer brands from concept to launch. Founded and scaled Matushka Skincare into a full Shopify D2C operation spanning branding, e-commerce, wholesale, and fulfilment. Also founded Path of a Woman, a coaching practice supporting women to start new businesses or strengthen existing ones through practical strategy and mindset work. Known for strong brand strategy, e-commerce operations, financial management, and client relationship skills.…Entrepreneur and business owner with six years of experience building and growing direct-to-consumer brands from concept to launch. Founded and scaled Matushka Skincare into a full Shopify D2C operation spanning branding, e-commerce, wholesale, and fulfilment. Also founded Path of a Woman, a coaching practice supporting women to start new businesses or strengthen existing ones through practical strategy and mindset work. Known for strong brand strategy, e-commerce operations, financial management, and client relationship skills.

Available to hire

Entrepreneur and business owner with six years of experience building and growing direct-to-consumer brands from concept to launch. Founded and scaled Matushka Skincare into a full Shopify D2C operation spanning branding, e-commerce, wholesale, and fulfilment.

Also founded Path of a Woman, a coaching practice supporting women to start new businesses or strengthen existing ones through practical strategy and mindset work. Known for strong brand strategy, e-commerce operations, financial management, and client relationship skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Career & Lifestyle Mentor at Path of a Woman

September 1, 2021 - Present

Coaches women through launching a new business or strengthening an existing one, with a focus on the mindset and lifestyle foundations that support sustainable growth.

Business Owner & Manager at Matushka Skincare (Matushka Apothecary)

January 1, 2020 - Present

Built and launched a direct-to-consumer Shopify store from concept through to market. Oversaw brand identity, website design, content creation, and copywriting; managed social media marketing, email campaigns (EDM), and customer communications. Coordinated wholesale accounts, order processing, and fulfilment. Managed production planning, inventory control, stock ordering, and distribution. Implemented Xero for bookkeeping, invoicing, and financial tracking.

PA to Designer at Moss & Spy

August 1, 2016 - February 1, 2017

Massage Therapist at Comma Byron Bay

June 1, 2016 - February 1, 2019

Assistant Designer at Haryono Setiadi

March 1, 2016 - June 1, 2016

Fashion Stylist at Ginger and Smart Pty Ltd

January 1, 2016 - July 1, 2016

Fashion Stylist at Higgovale Holdings Pty Ltd

July 1, 2015 - January 1, 2016

Fashion Event Coordinator at Princess Cruises

June 1, 2013 - September 1, 2013

Real Estate at Cramer Property Leads LLC

January 1, 2011 - Present

Senior Buyer at Gold Buyers Australia

September 1, 2010 - May 1, 2011

Assessed and purchased precious metals. Trained and coached new staff; managed hiring, firing, and enforcement of policies and procedures. Owned financial control, budgeting, and P&L for the kiosk, including cash handling and daily operations. Fostered a happy, ethical team culture.