LAURA PIZARRO GONZALEZ

Improved Meta ad performance through creative testing and ad adjustments, optimizing messaging, visuals, and formats to increase click-through rates. Built ManyChat DM automation funnels to convert social engagement into high-intent customer interactions and support purchase journeys.

Established and led Appficiency's SEO and AEO strategy, generating 5–10 organic MQLs per month while increasing AI citations by 35% month-over-month to expand visibility across AI-powered search platforms. Owned content strategy across LinkedIn, blogs, YouTube, email, and webinars, increasing LinkedIn engagement by ~10% month-over-month through audience-focused content and performance optimization. Developed and executed integrated B2B marketing campaigns across webinars, email, website content, and social channels to support brand awareness and demand generation. Optimized digital performance using SEO reporting, keyword research, website improvements, paid media support, and analytics tracking to identify growth opportunities and improve campaign effectiveness.

Managed marketing execution for a national NHL partnership launch, coordinating campaign timelines, creative assets, and cross-functional stakeholders to deliver integrated brand activation. Supported development and execution of a cross-channel content campaign focused on app adoption, driving 30,000+ app installs through strategic promotion and performance optimization. Optimized Meta and TikTok ad campaigns achieving 20–30% higher engagement. Developed and supported a multi-platform video strategy generating 50M+ views across Instagram, TikTok, and YouTube.