Growth and content strategist focused on audience-first growth systems that connect content, distribution, and newsletter acquisition. Leads cross-channel funnels (social + paid) and optimizes performance using testing, segmentation, and conversion tracking. Experienced in media buyer and email automation, including Klaviyo lifecycle flows and landing-page subscription strategies. Also creates and edits journalistic video content, scaling reach and engagement across social platforms.

Marco Siciliano

Growth and content strategist focused on audience-first growth systems that connect content, distribution, and newsletter acquisition. Leads cross-channel funnels (social + paid) and optimizes performance using testing, segmentation, and conversion tracking. Experienced in media buyer and email automation, including Klaviyo lifecycle flows and landing-page subscription strategies. Also creates and edits journalistic video content, scaling reach and engagement across social platforms.

Available to hire

Growth and content strategist focused on audience-first growth systems that connect content, distribution, and newsletter acquisition. Leads cross-channel funnels (social + paid) and optimizes performance using testing, segmentation, and conversion tracking.

Experienced in media buyer and email automation, including Klaviyo lifecycle flows and landing-page subscription strategies. Also creates and edits journalistic video content, scaling reach and engagement across social platforms.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Italian
Fluent
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Content Strategist at Voxeurope
August 1, 2025 - Present
Designed audience-first growth systems connecting content, distribution, and newsletter acquisition, including landing page subscription strategy. Led social media video concept and production for ToFu traffic, using creatives for paid channels (Meta/YouTube/TikTok). Conducted audience research and content testing (including eye-tracking methodologies). Built a cross-channel growth strategy for the VII Foundation, linking Instagram/Facebook to Substack to drive newsletter subscriptions.
Content / Audience Growth Strategist (Voxeurope) at Voxeurope
August 1, 2025 - Present
Designed audience-first growth systems connecting editorial content, distribution, and newsletter acquisition. Built and optimized landing page subscription strategies, and developed social media video concepts and production for TOFU traffic. Conducted audience research and content testing (including eye-tracking methodology). Led a Substack growth strategy for the VII Foundation, building a cross-channel funnel from Instagram/Facebook to Substack and newsletter subscriptions.
Email Marketing Specialist (Automation & Subscriber Growth) at Company not specified (7-figure clients mentioned)
April 1, 2025 - August 1, 2025
Designed and managed automated email automations for 80K+ subscriber lists for 7-figure clients. Built segmentation frameworks based on behavioral data (engagement + interest metadata and interaction patterns), improving email open rates beyond 75%. Led A/B testing across subject lines (open rate), content structure (click rate), and send times. Developed cross-channel acquisition funnels converting social and paid traffic into email subscribers via optimized landing pages. Coordinated with design teams to deliver consistent, high-quality content aligned with audience expectations.
Startup Greece Manager (Investor/Stakeholder Relations, Audience-aligned Content) at Startup Greece
April 1, 2025 - August 1, 2025
Managed relationships with angel investors, entrepreneurs, and stakeholders to align content production with audience demand signals. Coordinated with internal teams to ensure content direction matched audience expectations.
Communication Co-developer / Outbound Communications & Video Journalism at Media production / agency owner period (company not specified)
April 1, 2025 - August 1, 2025
Co-developed and optimized outbound communications using email marketing logic applied to editorial productions. Produced and edited video journalistic content reaching 170,000+ views across formats and increased audience interaction across social platforms. Authored and published feature articles on startups and investment trends, outperforming the organization’s previous average content engagement by 100%+.
Startup Growth / Email Marketing Specialist at Startup Greece
April 1, 2025 - August 1, 2025
Managed relationships with angel investors, entrepreneurs, and stakeholders to align content production with audience demand signals. Built automated email marketing flows for 80K+ subscribers across 7-figure client lists. Developed segmentation frameworks based on behavioral data to improve open rates above 75%. Led A/B testing across subject lines (open rate), content structure (click rate), and send times. Coordinated cross-channel acquisition funnels converting social and paid traffic into email subscribers through optimized landing pages. Coordinated with design teams to deliver consistent high-quality content aligned with audience expectations.
Email Marketing Specialist (Startup Greece) at Startup Greece
April 1, 2025 - August 1, 2025
Managed relationships with angel investors, entrepreneurs, and stakeholders to align content production with audience demand signals. Designed and automated email automations for 80K+ subscriber lists for 7-figure clients, including segmentation frameworks based on behavioral data (engagement and interest metadata and interaction patterns) to improve open rates above 75%. Led A/B testing strategies across subject lines, content structure, and send times. Developed cross-channel acquisition funnels converting social and paid traffic into email subscribers via optimized landing pages and coordinated with design teams to deliver consistent high-quality content aligned to audience expectations.
Startup Greece - Growth & Communications / Community & Investor Relations at Startup Greece
April 1, 2025 - August 1, 2025
Managed relationships with angel investors, entrepreneurs, and stakeholders to align content production with audience demand signals. Designed and managed automated email flows for 80K+ subscriber lists for 7-figure clients using segmentation frameworks based on behavioral data (engagement and interest metadata, interaction patterns), improving email open rates above 75%. Led A/B testing strategy across subject lines (open rate), content structure (click rate), and send times. Developed cross-channel acquisition funnels converting social and paid traffic into email subscribers through optimized landing pages, coordinating with design teams to deliver consistent high-quality content aligned with audience expectations.
Communications / Outbound Communications (Agency Owner role)
April 20, 2023 - February 1, 2025
Developed and optimized outbound communications using email marketing logic to support editorial productions. Produced and edited journalistic video content reaching 170,000+ views across formats and increased audience interaction across social platforms. Authored and published feature articles on startups and investment trends, outperforming prior average content engagement by 100%+.
Communication Intern / Outbound Communications / AI-edition production support at Méta (described as agency owner period; company not explicitly named)
April 1, 2023 - Present
Co-developed and optimized outbound communications strategy applying email marketing logic from experience as an agency owner to editorial productions. Produced and edited video journalistic content across formats, reaching 170,000+ views and increasing audience interaction across social platforms. Authored and published feature articles on startups and investment trends, outperforming the organization’s previous average content engagement by 100%+.
Email Marketing Specialist / Audience Growth
January 1, 2022 - Present
Agency Owner
November 1, 2021 - February 1, 2025
Agency Owner (details not specified)
November 1, 2021 - February 1, 2025
Content Strategy & Growth (Audience Growth Systems, Email Acquisition Funnels, Media Buying) at Vox Europe (project-based / role implied by resume text)
August 1, 2020 - Present
Designed audience-first growth systems connecting editorial/content production, distribution, and newsletter acquisition for Vox Europe. Built landing-page subscription strategies and created social video concepts with production for top-of-funnel traffic. Conducted audience research and content testing, including eye-tracking methodologies. Led a cross-channel Substack growth strategy for the VII Foundation, building a multi-channel funnel from Instagram/Facebook to Substack and newsletter subscriptions. Worked with analytics and optimization workflows (segmentation, conversion tracking, and reporting) to improve performance and engagement.

Education

MA International Communication, Journalism, Media & Globalisation at B A I nternational
November 1, 2025 - July 22, 2026
Meta Media Buyer at Meta Media Buyer
November 1, 2025 - July 22, 2026
Google Ads Search at Google
September 1, 2022 - June 1, 2026
Cum Laude at Erasmus Mundus Journalism, Aarhus University
September 1, 2026 - June 1, 2028
BA International Communication, Journalism, Media & Globalisation at Maastricht Journalism? (Meta Media Buyer certification listed; full school name not fully clear in text)
September 1, 2022 - June 30, 2026
at Hanze UAS
September 1, 2022 - June 30, 2026
at Erasmus Mundus Journalism, Aarhus University
September 1, 2026 - June 30, 2028
Meta Media Buyer (certification) at Meta
April 1, 2023 - July 22, 2026
Google Ads Search certification at Google
January 1, 2023 - July 22, 2026
Master’s degree at BA International Communication
November 1, 2025 - July 22, 2026
Google Ads Search at Google
September 1, 2022 - June 1, 2026
Bachelors degree at Hanze UAS
September 1, 2022 - June 1, 2026
Master’s degree at Erasmus Mundus Journalism
September 1, 2026 - June 1, 2028
BA International Communication at Meta Media Buyer
November 1, 2025 - July 22, 2026
Meta Media Buyer at Hanze UAS
September 1, 2022 - June 30, 2026
Cum Laude at Erasmus Mundus Journalism
September 1, 2026 - June 30, 2028

Qualifications

Meta Media Buyer (certificate in progress)
November 1, 2025 - July 22, 2026
Google Ads Search certificate
September 1, 2022 - June 1, 2026
Meta Media Buyer certification (in progress)
April 1, 2023 - July 22, 2026
Google Ads Search certification
September 1, 2022 - July 22, 2026
Meta Ads certification (in progress)
January 11, 2030 - July 22, 2026
Meta Media Buyer Certificate
November 1, 2025 - July 22, 2026
Google Ads Search Certificate
September 1, 2022 - June 1, 2026
Klaviyo (Email & SMS) certification
January 11, 2030 - July 22, 2026
Google Ads Search
September 1, 2022 - June 30, 2026
Meta Blueprint
April 1, 2023 - July 22, 2026
Google Communication Intern
May 1, 2023 - July 22, 2026
BA International Communication - M.A. Journalism (Meta Media Buyer / Google Ads / certifications tracked within program)
November 1, 2025 - July 22, 2026
Google Ads Search Certification
September 1, 2022 - June 30, 2026
Meta Blueprint
April 2, 2023 - July 22, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Financial Services, Software & Internet, Non-Profit Organization

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more