WU JING

Applied mainstream AI agents and Codex across 3+ real business projects; independently built a personal knowledge-management system and tailored operating solutions.

Researched platform behavior and audience profiles across YouTube, Instagram, TikTok, Facebook, and WhatsApp; sourced, screened, contacted, and coordinated overseas creators. Built a creator-management and evaluation framework using engagement rate, audience fit, content performance, category standing, and growth trajectory, and documented a reusable influencer outreach SOP. Translated brand and product requirements into clear creator briefs, aligned scripts and messaging to each creator’s style, and matched AI tools to campaign needs.

Conducted category, brand, consumer preference, and industry research to inform brand communications, content direction, and operating strategy. Built relationships with 100+ national restaurant chains and secured 30+ partnerships. Grew monthly GMV for top existing brands by 15%–35% and launched seven category-leading products. Developed competitor-specific strategies across positioning, packaging, channels, and operations; ranked first on the team for both brand and product-operation performance.