Visual Displays at pandora

Created and adapted POS materials, promotional graphics, window displays and in-store communication for seasonal and commercial campaigns. Developed creative concepts for product launches, promotional periods and brand activations. Worked with brand guidelines, typography, colour, imagery and layout to create consistent customer-facing communications. Designed digital and print assets using Adobe Photoshop, Illustrator and InDesign. Supported the development of window displays and in-store visual concepts, considering customer journey, product presentation and commercial impact. Adapted central campaign artwork into different retail formats while maintaining consistency across stores. Collaborated with marketing, retail and VM teams to deliver campaigns accurately and on time. Used creative thinking to improve product visibility, customer engagement and the overall shopping experience. Managed multiple creative requirements while maintaining strong attention to detail and premium presentation standards.

Creative Designer at Boots UK | Nottingham, UK

Developed creative concepts and visual assets for retail, digital marketing and promotional campaigns across multiple channels. Designed engaging social media graphics, digital advertisements, promotional materials, email assets and in-store marketing artwork. Created and developed visual concepts, layouts, typography, colour palettes and supporting graphic elements while working within Boots brand guidelines. Produced and adapted creative artwork for different formats, ensuring a consistent and professional brand identity across digital and print communications. Used Adobe Photoshop, Illustrator and InDesign to create, edit and prepare high-quality artwork for production. Retouched and enhanced product and campaign imagery, ensuring visuals were suitable for professional marketing use. Collaborated with marketing and creative teams to understand campaign objectives and turn briefs into effective visual solutions. Developed multiple creative ideas and design directions, responding positively to feedback and refining concepts through to final artwork. Managed multiple projects and deadlines while maintaining a high standard of accuracy, creativity and attention to detail. Ensured final artwork met technical requirements for digital, print and retail applications. Contributed creative ideas to improve customer engagement and strengthen the visual impact of marketing campaigns.

Creative Producer | Designer | Visual Creative at Independent Creative Projects

Developed multidisciplinary creative projects spanning product design, photography, video, styling, graphic design, branding and content production. Built creative presentations including moodboards, visual references, shot lists, sketches and production documentation. Planned and produced product-focused imagery using strong control of styling, composition, lighting, colour and visual direction. Produced content assets for social and digital platforms while maintaining consistent visual language across formats. Collaborated with makers and external creative partners, coordinating timelines and deliverables across concept, production, on-set execution and final presentation. Explored hybrid production methods, including AI-assisted and CG/AI workflows alongside traditional creative practice.

Creative Partner | Product & Brand Development at Assala

Contributed as a design-led creative partner across contemporary product and decorative object development. Worked on creative direction and visual identity, developing original product concepts from research and ideation through sketching, material exploration and presentation. Produced detailed moodboards, visual references and shot lists, and wrote production briefs to guide styling, photography, video and digital content. Plan and run shoots with direction on styling, composition and visual storytelling. Collaborated with makers, suppliers and production partners, considering practical timelines and budgets while maintaining the design language and materiality. Explored CG/AI-assisted visualisation where relevant and created digital assets for promotion with consistent brand storytelling. Also supported exhibition-facing work by presenting original design work at London Design Centre.

Graphic Designer at Three6o Degree Marketing Agency

Collaborated with the design team to create a visual concept for a company event.

Graphic Designer at Three6o Degree Marketing Agency

Managed brand logo designs and packaging for a large portfolio of clients. Refined and created new visuals tailored to each business’s unique characteristics and needs. Implemented custom customer feedback to create design changes for printed materials.