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I’m Wiktoria Sevets, a marketing and content specialist who builds full-funnel social media strategies with a strong focus on awareness-to-conversion. I map content to audience awareness levels, create structured storytelling sequences, and produce short-form video built for organic reach on Reels and TikTok. In my work, I combine creative execution with data-driven optimization—planning multi-channel campaigns, improving conversion rates using engagement and conversion metrics, and turning viewers into loyal customers. I also support community growth through active communication and organized events, using tools and analytics to continuously refine performance.…I’m Wiktoria Sevets, a marketing and content specialist who builds full-funnel social media strategies with a strong focus on awareness-to-conversion. I map content to audience awareness levels, create structured storytelling sequences, and produce short-form video built for organic reach on Reels and TikTok. In my work, I combine creative execution with data-driven optimization—planning multi-channel campaigns, improving conversion rates using engagement and conversion metrics, and turning viewers into loyal customers. I also support community growth through active communication and organized events, using tools and analytics to continuously refine performance.

Wiktoria Shvets

Social Media Manager, Marketing Strategist, Content Producer, +7

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I’m Wiktoria Sevets, a marketing and content specialist who builds full-funnel social media strategies with a strong focus on awareness-to-conversion. I map content to audience awareness levels, create structured storytelling sequences, and produce short-form video built for organic reach on Reels and TikTok. In my work, I combine creative execution with data-driven optimization—planning multi-channel campaigns, improving conversion rates using engagement and conversion metrics, and turning viewers into loyal customers. I also support community growth through active communication and organized events, using tools and analytics to continuously refine performance.…I’m Wiktoria Sevets, a marketing and content specialist who builds full-funnel social media strategies with a strong focus on awareness-to-conversion. I map content to audience awareness levels, create structured storytelling sequences, and produce short-form video built for organic reach on Reels and TikTok. In my work, I combine creative execution with data-driven optimization—planning multi-channel campaigns, improving conversion rates using engagement and conversion metrics, and turning viewers into loyal customers. I also support community growth through active communication and organized events, using tools and analytics to continuously refine performance.

Available to hire

I’m Wiktoria Sevets, a marketing and content specialist who builds full-funnel social media strategies with a strong focus on awareness-to-conversion. I map content to audience awareness levels, create structured storytelling sequences, and produce short-form video built for organic reach on Reels and TikTok.

In my work, I combine creative execution with data-driven optimization—planning multi-channel campaigns, improving conversion rates using engagement and conversion metrics, and turning viewers into loyal customers. I also support community growth through active communication and organized events, using tools and analytics to continuously refine performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Ukrainian

Fluent

Russian

Fluent

Polish

Advanced

English

Fluent

Italian

Intermediate

Work Experience

Social Media Manager at Beauty Volo’s Studio

April 1, 2026 - Present

Managed daily social media operations, created visual social media content, and supported engagement through organized community activities. Worked closely with clients to ensure smooth communication and consistent delivery of content.

Social Media Manager & Content Creator at Astra Studio

April 1, 2025 - April 1, 2026

Managed daily operations and client communication. Produced high-quality visual content for social media and supported community retention by organizing community events. Contributed to consistent brand presence across channels through planning and execution of content aligned with audience needs.

Social Media Manager at Beauty Volo’s Studio

April 1, 2025 - April 1, 2026

Managed daily operations and client communication, produced high-quality visual content for social media, and organized community events to boost member retention. Supported ongoing brand presence by creating and maintaining social media assets aligned with studio needs and audience engagement.

Social Media Manager at SHVETS VIKTORIA

April 1, 2025 - Present

Managed daily operations and client communications, produced high-quality visual social media content, and organized community events to boost member retention.

Social Media Manager at Astra Studio

April 1, 2025 - April 1, 2026

Managed daily operations and client communication. Produced high-quality visual content for social media. Organized community events to boost member retention.

Market Education Manager at B2B Education marketing

October 1, 2024 - March 20, 2025

Built full-funnel social media content strategies mapped to audience awareness stages (from cold reach to conversion). Produced high-performing short-form video for Reels/TikTok and structured storytelling sequences (Stories/Carousels) to nurture mid-funnel leads and drive direct inquiries. Led multi-channel campaigns aligned with customer journey stages, optimizing content using engagement metrics and conversion data. Improved conversion rates through data-driven decisions and targeted audience segmentation, and used analytics platforms to monitor and refine performance.

Content Strategist & Social Media Manager (work experience at B2B/education marketing manager & content creator) at B&BCowork in Warsaw

September 20, 2024 - March 20, 2025

Developed full-funnel social media content strategies focused on awareness-to-conversion. Mapped content to audience awareness levels, drove organic growth via Reels/TikTok, and turned views into loyal customers through structured storytelling sequences (Stories/Carousels). Produced high-performing short-form video content for top-of-funnel brand awareness and organic reach. Structured story sequences to nurture mid-funnel leads and drive direct inquiries. Managed and executed multi-channel campaigns aligned with customer journey stages, optimizing content based on engagement metrics and conversion data. Improved conversion rates using data-driven decisions and targeted audience segmentation; used analytics such as GA4 and Meta Insights for optimization.

Social Media Manager & Content Strategist at B&BCOWORKING / Warsawa

August 20, 2024 - March 20, 2025

Built full-funnel social media strategies focused on awareness-to-conversion. Mapped content to audience awareness levels and structured storytelling sequences (Stories/Carousels) to nurture mid-funnel leads and drive direct inquiries. Produced high-performing short-form video for Reels/TikTok to drive top-of-funnel brand awareness and organic reach. Executed data-driven optimization using engagement metrics and conversion data, aligning campaigns with customer journey stages. Turned views into loyal customers through structured storytelling frameworks.

Marketing Manager & Content Creator at B&B (brand working context not specified in resume text)

January 1, 2024 - March 20, 2025

Developed and executed full-funnel content strategies mapped to audience awareness levels, from cold reach to conversion. Produced high-performing short-form video content for organic growth via Reels/TikTok, and structured storytelling sequences (Stories/Carousels) to nurture mid-funnel leads and drive direct inquiries. Focused on copywriting and content creation workflows using CapCut, Adobe Premiere, Canva, and carousel/story formats. Used analytics to guide decisions and improve performance, including audience engagement and conversion-oriented optimization.

Education Marketing Manager, Manager & Content Creator (M&C Content Strategist) at B2B & B2C (Astra Studio / social media & content roles)

January 1, 2024 - March 20, 2025

Developed and executed full-funnel social media content strategies mapped to audience awareness levels (from cold reach to conversion). Produced high-performing short-form video content for organic growth via Reels/TikTok, and structured storytelling sequences (Stories/Carousels) to nurture mid-funnel leads and drive direct inquiries. Used engagement and conversion data to optimize campaigns, improved conversion rates with data-driven decisions and targeted audience segmentation, and supported multi-channel execution aligned with customer journey stages. Handled content strategy, script/copywriting for short-form formats, and social media management across Meta and TikTok, with additional community growth efforts. Leveraged analytics tools (e.g., GA4, Meta Insights) to refine content and performance over time.

Marketing Manager / Content Strategist at B&BC (Beauty Volos Studio)

January 1, 2024 - March 20, 2025

Worked on full-funnel social media content strategy with an awareness-to-conversion focus. Mapped content to audience awareness levels (from cold reach to conversion), developed structured storytelling sequences for Stories/Carousels to nurture mid-funnel leads and drive direct inquiries. Produced high-performing short-form vertical video for Reels/TikTok aimed at top-of-funnel brand awareness and organic reach. Created data-informed decisions by aligning campaigns to customer journey stages and optimizing content using engagement and conversion data. Used multi-channel distribution and analytics to turn views into loyal customers through structured funnel storytelling. Tools included Meta suite, TikTok, LinkedIn, Google Analytics, and Meta Insights.