Managed daily operations and client communications, produced high-quality visual social media content, and organized community events to boost member retention.

Social Media Manager at Astra Studio

April 1, 2025 - April 1, 2026

Managed daily operations and client communication. Produced high-quality visual content for social media. Organized community events to boost member retention.

Content Strategist & Social Media Manager (work experience at B2B/education marketing manager & content creator) at B&BCowork in Warsaw

September 20, 2024 - March 20, 2025

Developed full-funnel social media content strategies focused on awareness-to-conversion. Mapped content to audience awareness levels, drove organic growth via Reels/TikTok, and turned views into loyal customers through structured storytelling sequences (Stories/Carousels). Produced high-performing short-form video content for top-of-funnel brand awareness and organic reach. Structured story sequences to nurture mid-funnel leads and drive direct inquiries. Managed and executed multi-channel campaigns aligned with customer journey stages, optimizing content based on engagement metrics and conversion data. Improved conversion rates using data-driven decisions and targeted audience segmentation; used analytics such as GA4 and Meta Insights for optimization.

Social Media Manager & Content Strategist at B&BCOWORKING / Warsawa

August 20, 2024 - March 20, 2025

Built full-funnel social media strategies focused on awareness-to-conversion. Mapped content to audience awareness levels and structured storytelling sequences (Stories/Carousels) to nurture mid-funnel leads and drive direct inquiries. Produced high-performing short-form video for Reels/TikTok to drive top-of-funnel brand awareness and organic reach. Executed data-driven optimization using engagement metrics and conversion data, aligning campaigns with customer journey stages. Turned views into loyal customers through structured storytelling frameworks.

Marketing Manager / Content Strategist at B&BC (Beauty Volos Studio)

January 1, 2024 - March 20, 2025

Worked on full-funnel social media content strategy with an awareness-to-conversion focus. Mapped content to audience awareness levels (from cold reach to conversion), developed structured storytelling sequences for Stories/Carousels to nurture mid-funnel leads and drive direct inquiries. Produced high-performing short-form vertical video for Reels/TikTok aimed at top-of-funnel brand awareness and organic reach. Created data-informed decisions by aligning campaigns to customer journey stages and optimizing content using engagement and conversion data. Used multi-channel distribution and analytics to turn views into loyal customers through structured funnel storytelling. Tools included Meta suite, TikTok, LinkedIn, Google Analytics, and Meta Insights.