Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Safell! A Berlin-based creative originally from Peru, with hands-on experience in digital marketing in several areas: email, social, SEO, advertising, copywriting, design. I bring both sides of the lens to my content: I know what brands need, and I know how to make it feel genuinely human.…

Safell Gwyneth Siguenas Lino

Social Media Manager, Content Producer, Marketing Strategist, +2





Hi, I'm Safell! A Berlin-based creative originally from Peru, with hands-on experience in digital marketing in several areas: email, social, SEO, advertising, copywriting, design. I bring both sides of the lens to my content: I know what brands need, and I know how to make it feel genuinely human.…

Available to hire

Hi, I’m Safell! A Berlin-based creative originally from Peru, with hands-on experience in digital marketing in several areas: email, social, SEO, advertising, copywriting, design. I bring both sides of the lens to my content: I know what brands need, and I know how to make it feel genuinely human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Sales & Marketing Intern at CHERRYDECK GMBH

October 1, 2021 - May 31, 2022

Created top-performing editorial articles for B2B and B2C audiences, contributing to 10k+ organic new user traffic. Executed a social selling strategy by identifying B2B prospects and engaging them through targeted social interactions to drive conversion. Learned Sketch independently to produce branded graphic design and content for social channels and supported community management. Manually sourced and curated on-brand assets weekly from a 1M+ photo library for social and blog content. Managed logistics and stakeholder communications for the company’s first photography exhibition and contributed to a customer-centric homepage redesign.

Marketing Manager at CHERRYDECK GMBH

June 1, 2021 - Present

Owned end-to-end creation and editing of photo/video content for Instagram, driving 60k+ organic views and 4k+ new user traffic monthly. Developed and executed a seasonality- and trend-driven content calendar across Instagram, LinkedIn, and Pinterest. Shifted to an organic-first approach since 2023, reserving paid for key launches, while growing organic social to 167k users and organic search to 854k users (Jan 2023–Feb 2026). Managed 92+ B2B email campaigns (20–40% open rates; 1.6–4.9% click rates) and 453+ B2C email campaigns using city-targeted personalization to lift open rates from ~20% to ~80% and improve click/CTOR performance. Produced 140+ SEO-optimized blog posts with WordPress and Semrush, generating 322k organic clicks and 15.5M impressions (through Mar 2026) with sustained ~2.1% CTR. Led performance marketing via LinkedIn ads (up to 0.92% CTR) and Meta/Instagram campaigns, including geo-targeting, achieving as low as €0.12 CPC-link click and €0.52 per signup. Bui