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B2B SaaS Product Marketing Manager with 5+ years of experience driving go-to-market (GTM) strategy, demand generation, and cross-functional campaign execution for technology and multi-industry platforms. Proven track record managing paid acquisition (Google Ads, LinkedIn Ads), marketing automation, UTM tracking, and content strategy that grows qualified pipeline and demo requests. Skilled at translating user research into product positioning, messaging, and sales enablement content. Combines senior B2B marketing judgment with hands-on AI-native workflows (Claude Code, OpenAI, Cursor, Gemini) to accelerate content production, campaign analytics, and reporting. Experience across Swiss and international B2B markets.…B2B SaaS Product Marketing Manager with 5+ years of experience driving go-to-market (GTM) strategy, demand generation, and cross-functional campaign execution for technology and multi-industry platforms. Proven track record managing paid acquisition (Google Ads, LinkedIn Ads), marketing automation, UTM tracking, and content strategy that grows qualified pipeline and demo requests. Skilled at translating user research into product positioning, messaging, and sales enablement content. Combines senior B2B marketing judgment with hands-on AI-native workflows (Claude Code, OpenAI, Cursor, Gemini) to accelerate content production, campaign analytics, and reporting. Experience across Swiss and international B2B markets.

Auriane Wolf

Product Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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B2B SaaS Product Marketing Manager with 5+ years of experience driving go-to-market (GTM) strategy, demand generation, and cross-functional campaign execution for technology and multi-industry platforms. Proven track record managing paid acquisition (Google Ads, LinkedIn Ads), marketing automation, UTM tracking, and content strategy that grows qualified pipeline and demo requests. Skilled at translating user research into product positioning, messaging, and sales enablement content. Combines senior B2B marketing judgment with hands-on AI-native workflows (Claude Code, OpenAI, Cursor, Gemini) to accelerate content production, campaign analytics, and reporting. Experience across Swiss and international B2B markets.…B2B SaaS Product Marketing Manager with 5+ years of experience driving go-to-market (GTM) strategy, demand generation, and cross-functional campaign execution for technology and multi-industry platforms. Proven track record managing paid acquisition (Google Ads, LinkedIn Ads), marketing automation, UTM tracking, and content strategy that grows qualified pipeline and demo requests. Skilled at translating user research into product positioning, messaging, and sales enablement content. Combines senior B2B marketing judgment with hands-on AI-native workflows (Claude Code, OpenAI, Cursor, Gemini) to accelerate content production, campaign analytics, and reporting. Experience across Swiss and international B2B markets.

Available to hire

B2B SaaS Product Marketing Manager with 5+ years of experience driving go-to-market (GTM) strategy, demand generation, and cross-functional campaign execution for technology and multi-industry platforms. Proven track record managing paid acquisition (Google Ads, LinkedIn Ads), marketing automation, UTM tracking, and content strategy that grows qualified pipeline and demo requests. Skilled at translating user research into product positioning, messaging, and sales enablement content. Combines senior B2B marketing judgment with hands-on AI-native workflows (Claude Code, OpenAI, Cursor, Gemini) to accelerate content production, campaign analytics, and reporting. Experience across Swiss and international B2B markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

French

Fluent

English

Fluent

German

Advanced

Work Experience

Product Marketing Manager at MDPI

September 1, 2024 - Present

Own end-to-end positioning, messaging, and go-to-market strategy for JAMS and TASSEO from 0→1 through scaled execution across additional AI SaaS products. Lead cross-functional alignment with Sales, Product, Customer Success, and Engineering; translate customer insights into differentiated positioning and sales enablement. Conduct market and competitive research; partner with Sales on full-funnel campaigns including pilot acquisition with external enterprise clients. Develop sales enablement assets and outbound playbooks to support pipeline conversion; evaluate and implement marketing tech stack including CRM rollout (HubSpot). Drive monthly content strategy and social media execution to grow brand awareness and engagement across multiple product lines within an internal AI competence center.

Sales & Marketing Manager at HAYS

September 1, 2022 - August 31, 2024

Managed a team of 5 across content, campaigns, and event marketing. Conceived and launched the B2B podcast "Working for Your Tomorrow," owning end-to-end production: guest sourcing, editorial planning, recording, editing, promotion, and performance analytics. Led content creation for Hays' corporate LinkedIn page (9.8M+ followers) to drive engagement and brand awareness via integrated multichannel content campaigns. Positioned HAYS as an industry leader in DEI and HR innovation through presence at flagship events (e.g., EmpowHER). Coordinated cross-regional communication across EMEA and North America to keep messaging consistent and developed collateral aligned with global business development and sales priorities.

Business Operations Manager at Cyverse

September 1, 2021 - August 31, 2022

Partnered with leadership to align operations with business strategy and growth objectives; contributed to strategic planning and rollout of new internal systems and tools. Analyzed internal workflows and implemented process optimizations to improve operational efficiency. Conducted market research supporting launch of new digital service offerings. Helped coordinate select early-stage investment activity alongside founder & CEO Shira Kaplan through Cyverse Capital, an active investor in Israeli cyber-security and AI startups.

Trainee, Marketing & Communication at WeCan Group

June 1, 2021 - December 31, 2021

Contributed to digital marketing campaigns that increased audience engagement; used competitor analysis to inform brand positioning. Designed on-brand promotional assets with the creative team. Supported analytics reporting using Google Analytics and Excel dashboards.

Trainee, Brand Management & Communication at Endress+Hauser

July 1, 2020 - September 30, 2020

Trainee, Product Management at Helvetia

July 1, 2019 - September 30, 2019