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Marketing & Business Development Executive experienced in delivering integrated campaigns, building commercial partnerships, and coordinating multi-stakeholder projects across the UK and China. Skilled in live events, digital marketing, and cross-cultural communication with a strong commercial mindset focused on audience growth and brand engagement. Experienced in venue and partner collaborations, performance analysis (ticketing, engagement, DSP/social metrics), and end-to-end delivery from outreach and planning through execution—supporting consistent ticket sales, audience growth, and long-term relationship development.…Marketing & Business Development Executive experienced in delivering integrated campaigns, building commercial partnerships, and coordinating multi-stakeholder projects across the UK and China. Skilled in live events, digital marketing, and cross-cultural communication with a strong commercial mindset focused on audience growth and brand engagement. Experienced in venue and partner collaborations, performance analysis (ticketing, engagement, DSP/social metrics), and end-to-end delivery from outreach and planning through execution—supporting consistent ticket sales, audience growth, and long-term relationship development.

Xiting Gong

Marketing Strategist, Event Visualizer, Digital Marketer, +2

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Marketing & Business Development Executive experienced in delivering integrated campaigns, building commercial partnerships, and coordinating multi-stakeholder projects across the UK and China. Skilled in live events, digital marketing, and cross-cultural communication with a strong commercial mindset focused on audience growth and brand engagement. Experienced in venue and partner collaborations, performance analysis (ticketing, engagement, DSP/social metrics), and end-to-end delivery from outreach and planning through execution—supporting consistent ticket sales, audience growth, and long-term relationship development.…Marketing & Business Development Executive experienced in delivering integrated campaigns, building commercial partnerships, and coordinating multi-stakeholder projects across the UK and China. Skilled in live events, digital marketing, and cross-cultural communication with a strong commercial mindset focused on audience growth and brand engagement. Experienced in venue and partner collaborations, performance analysis (ticketing, engagement, DSP/social metrics), and end-to-end delivery from outreach and planning through execution—supporting consistent ticket sales, audience growth, and long-term relationship development.

Available to hire

Marketing & Business Development Executive experienced in delivering integrated campaigns, building commercial partnerships, and coordinating multi-stakeholder projects across the UK and China. Skilled in live events, digital marketing, and cross-cultural communication with a strong commercial mindset focused on audience growth and brand engagement.

Experienced in venue and partner collaborations, performance analysis (ticketing, engagement, DSP/social metrics), and end-to-end delivery from outreach and planning through execution—supporting consistent ticket sales, audience growth, and long-term relationship development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marketing & Events Executive at Goody Event

November 1, 2023 - April 1, 2025

Developed partnerships with venues, artists, and external organisations while delivering 20+ live events across the UK. Identified collaboration opportunities and coordinated projects from planning through execution, ensuring alignment across multiple stakeholders. Negotiated promotional partnerships contributing to a 35% increase in partner ticket sales. Analysed ticketing performance and audience engagement data to optimise future campaigns. Delivered integrated marketing campaigns across social media, community partnerships, and offline activations to maximise audience engagement.

Marketing & Content Coordinator at Suzhou Digger

September 1, 2020 - September 1, 2022

Collaborated on managing social media accounts and producing viral content, helping grow the follower base to 200,000+. Conducted trend analysis on music genres and audience preferences to inform strategy, supporting 8 singles surpassing 100,000 streams and reaching the top of NetEase Cloud Music’s Rising Chart. Conducted audience research and analysed DSP and social media performance data to guide marketing decisions across social media, campus activations, and ticketing platforms, contributing to consistent event sales of 300+ tickets per show. Provided recording, mixing, and live production support to 100+ clients with end-to-end music production services.