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Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion-focused website optimisation. Skilled in performance campaigns, lead generation, and data-driven decision making across agency and in-house environments. Experienced in managing multiple clients and building brands from scratch, including running end-to-end paid media strategies, implementing conversion tracking, and continuously improving ROI through testing and optimisation.…Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion-focused website optimisation. Skilled in performance campaigns, lead generation, and data-driven decision making across agency and in-house environments. Experienced in managing multiple clients and building brands from scratch, including running end-to-end paid media strategies, implementing conversion tracking, and continuously improving ROI through testing and optimisation.

TAPASYA SINGH

Digital Marketer, PPC Manager, SEO Expert, +2

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Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion-focused website optimisation. Skilled in performance campaigns, lead generation, and data-driven decision making across agency and in-house environments. Experienced in managing multiple clients and building brands from scratch, including running end-to-end paid media strategies, implementing conversion tracking, and continuously improving ROI through testing and optimisation.…Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion-focused website optimisation. Skilled in performance campaigns, lead generation, and data-driven decision making across agency and in-house environments. Experienced in managing multiple clients and building brands from scratch, including running end-to-end paid media strategies, implementing conversion tracking, and continuously improving ROI through testing and optimisation.

Available to hire

Digital Marketing & Performance Marketing Specialist with nearly 4 years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion-focused website optimisation. Skilled in performance campaigns, lead generation, and data-driven decision making across agency and in-house environments.

Experienced in managing multiple clients and building brands from scratch, including running end-to-end paid media strategies, implementing conversion tracking, and continuously improving ROI through testing and optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Website & Social Media Executive at Le Grand Bus

October 1, 2025 - Present

Manage and optimise the company website (booking flow, landing pages, and UX). Develop and execute Instagram growth strategy, create short-form promotional content, and monitor traffic, engagement, and booking performance using analytics tools. Delivered strong booking volume and rapid follower growth while improving enquiry-to-booking conversion through user journey and landing page optimisation.

Marketing Assistant (Part-time) at Anglia Ruskin University

October 1, 2024 - September 30, 2025

Managed the university website and social media platforms to boost engagement and brand visibility. Planned and executed digital marketing campaigns for university events and initiatives, created marketing content, and tracked performance using Google Analytics. Collaborated with cross-functional teams to deliver successful campaigns and improve online visibility and student engagement.

Digital Marketing Executive | PPC & Paid Media at Rajat Systems & Services

June 1, 2021 - April 30, 2024

Owned end-to-end digital marketing campaigns for multiple brands across healthcare, hospitality, restaurants, distribution partners, beauty, and local businesses using Google Ads, Meta Ads, SEO, website optimisation, and social media marketing. Conducted keyword research, audience targeting, competitor analysis, and continuously optimised creatives, copy, bidding, and landing pages. Implemented conversion events in GA4 and CRM platforms, managed monthly budgets, and reduced cost per lead through systematic testing and performance-based reallocation. Supported brand launch activities with hyperlocal paid social campaigns and location-based targeting to drive awareness, enquiries, and bookings.