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I’m Tapasya Singh, a Social Media Executive with 4 years of experience creating and managing content across Instagram, Meta, and YouTube, with a strong focus on short-form video, storytelling, and community growth. I love building content that connects quickly—using sharp hooks, trend alignment, and consistent posting cadence to drive repeat engagement and measurable reach. In my recent roles, I’ve helped grow brands fast by pairing strong creative with performance insights from analytics tools like GA4. I’m comfortable filming and editing (CapCut, Canva, Adobe Creative Suite), planning content calendars, and using A/B testing to refine what works—everything from Reels and promotional campaigns to website and booking flow improvements that turn attention into enquiries.…I’m Tapasya Singh, a Social Media Executive with 4 years of experience creating and managing content across Instagram, Meta, and YouTube, with a strong focus on short-form video, storytelling, and community growth. I love building content that connects quickly—using sharp hooks, trend alignment, and consistent posting cadence to drive repeat engagement and measurable reach. In my recent roles, I’ve helped grow brands fast by pairing strong creative with performance insights from analytics tools like GA4. I’m comfortable filming and editing (CapCut, Canva, Adobe Creative Suite), planning content calendars, and using A/B testing to refine what works—everything from Reels and promotional campaigns to website and booking flow improvements that turn attention into enquiries.

TAPASYA SINGH

Digital Marketer, PPC Manager, SEO Expert, +5

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I’m Tapasya Singh, a Social Media Executive with 4 years of experience creating and managing content across Instagram, Meta, and YouTube, with a strong focus on short-form video, storytelling, and community growth. I love building content that connects quickly—using sharp hooks, trend alignment, and consistent posting cadence to drive repeat engagement and measurable reach. In my recent roles, I’ve helped grow brands fast by pairing strong creative with performance insights from analytics tools like GA4. I’m comfortable filming and editing (CapCut, Canva, Adobe Creative Suite), planning content calendars, and using A/B testing to refine what works—everything from Reels and promotional campaigns to website and booking flow improvements that turn attention into enquiries.…I’m Tapasya Singh, a Social Media Executive with 4 years of experience creating and managing content across Instagram, Meta, and YouTube, with a strong focus on short-form video, storytelling, and community growth. I love building content that connects quickly—using sharp hooks, trend alignment, and consistent posting cadence to drive repeat engagement and measurable reach. In my recent roles, I’ve helped grow brands fast by pairing strong creative with performance insights from analytics tools like GA4. I’m comfortable filming and editing (CapCut, Canva, Adobe Creative Suite), planning content calendars, and using A/B testing to refine what works—everything from Reels and promotional campaigns to website and booking flow improvements that turn attention into enquiries.

Available to hire

I’m Tapasya Singh, a Social Media Executive with 4 years of experience creating and managing content across Instagram, Meta, and YouTube, with a strong focus on short-form video, storytelling, and community growth. I love building content that connects quickly—using sharp hooks, trend alignment, and consistent posting cadence to drive repeat engagement and measurable reach.

In my recent roles, I’ve helped grow brands fast by pairing strong creative with performance insights from analytics tools like GA4. I’m comfortable filming and editing (CapCut, Canva, Adobe Creative Suite), planning content calendars, and using A/B testing to refine what works—everything from Reels and promotional campaigns to website and booking flow improvements that turn attention into enquiries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Website & Social Media Executive at Le Grand Bus

October 1, 2025 - Present

Manage and optimise the company website (booking flow, landing pages, and UX). Develop and execute Instagram growth strategy, create short-form promotional content, and monitor traffic, engagement, and booking performance using analytics tools. Delivered strong booking volume and rapid follower growth while improving enquiry-to-booking conversion through user journey and landing page optimisation.

Marketing Assistant (Part-time) at Anglia Ruskin University

October 1, 2024 - September 30, 2025

Managed the university website and social media platforms to boost engagement and brand visibility. Planned and executed digital marketing campaigns for university events and initiatives, created marketing content, and tracked performance using Google Analytics. Collaborated with cross-functional teams to deliver successful campaigns and improve online visibility and student engagement.

Digital Marketing Executive — PPC & Paid Media at Rajat Systems & Services (Digital Marketing Agency)

June 1, 2021 - April 1, 2024

Managed content and social media for multiple agency clients (healthcare, luxury hospitality, restaurants, beauty and local services), creating short-form video and paid social campaigns across Meta, Google Ads and YouTube. For Homeopathy Clinic: planned, launched and optimised Google Ads, Meta Ads and YouTube lead-generation campaigns, generating 200–300 qualified leads per month; conducted keyword research, audience targeting and competitor analysis; managed monthly budgets reallocating spend based on dashboard performance; implemented GA4 conversion tracking and CRM integration; grew personal brand to 600,000 Instagram followers and scaled YouTube to 10,000 subscribers; improved conversion rates by 20–30% using A/B testing of creatives, copy, bidding and landing pages while reducing cost per lead. For Salon Business: built brand identity and tone of voice from scratch; filmed, edited and tested short-form video and static creatives; achieved 100K+ reach on every other Reel; laun

Digital Marketing Executive | PPC & Paid Media at Rajat Systems & Services

June 1, 2021 - April 30, 2024

Owned end-to-end digital marketing campaigns for multiple brands across healthcare, hospitality, restaurants, distribution partners, beauty, and local businesses using Google Ads, Meta Ads, SEO, website optimisation, and social media marketing. Conducted keyword research, audience targeting, competitor analysis, and continuously optimised creatives, copy, bidding, and landing pages. Implemented conversion events in GA4 and CRM platforms, managed monthly budgets, and reduced cost per lead through systematic testing and performance-based reallocation. Supported brand launch activities with hyperlocal paid social campaigns and location-based targeting to drive awareness, enquiries, and bookings.