Iryna Merkulova
Graphic Designer specializing in digital design and creative production across retail e-commerce, digital marketing, and print.
About
Graphic Designer specializing in digital design and creative production across retail e-commerce, digital marketing, and print. I design and adapt visual assets for multi-channel campaigns—web, email, advertising, and corporate communications—while keeping everything aligned with brand guidelines and production timelines.
I’ve worked extensively on Shopify-based updates (including wireframing and structured design systems), coordinating with marketing, merchandising, UX, and development teams to deliver campaign and product-driven content efficiently. My background also includes print production, trade show graphics, and presentation deck design, with an ongoing visual arts practice that supports my conceptual approach to visual problem-solving.
- 19 years' experience
- Joined July 2026
Industry experience
- Retail
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
- Software & Internet
- Financial Services
Work experience· 6 roles
Produce and update visual assets for e-commerce site components including homepage modules, category pages, landing pages, and seasonal campaign sections. Develop wireframes and page layouts for new features, promotional flows, and site updates. Maintain and update Shopify-based content, coordinating design updates with live site implementation. Adapt campaign visuals across web, email, and promotional placements for seasonal retail cycles while applying brand guidelines across ongoing updates and product-driven content systems. Coordinate asset delivery with marketing, merchandising, UX, and development teams and manage multiple concurrent production timelines.
Produced campaign assets across web, email, and digital advertising, including banners, landing pages, and promotional layouts. Designed print materials such as office stationery, posters, internal documents, and branded communication assets. Created presentation decks and trade show graphics for corporate events and external presentations. Developed structured layouts for financial and informational content across digital campaigns and produced multiple design versions for A/B testing and performance review. Worked with the marketing team to align visuals across digital and print outputs and delivered production assets across concurrent project timelines.
Produce and update visual assets for e-commerce site components including homepage modules, category pages, landing pages, and seasonal campaign sections. Develop wireframes and page layouts for new features, promotional flows, and site updates. Maintain and update Shopify-based content, coordinating design updates with live site implementation. Adapt campaign visuals across web, email, and promotional placements for seasonal retail cycles while applying brand guidelines across ongoing updates and product-driven content systems. Coordinate asset delivery with marketing, merchandising, UX, and development teams and manage multiple concurrent production timelines.
Education· 8
Certifications and awards
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