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Creative content strategist and social media manager with 15+ years of experience building high-performing digital campaigns, producing social-first visual content, and growing online communities for globally recognized consumer brands. Experienced leading editorial planning, short-form video initiatives, brand copywriting, and multi-platform content execution across Instagram, Pinterest, YouTube, Facebook, and emerging social platforms. Known for combining strong creative instincts with data-driven optimization—using analytics to refine publishing strategy, identify engagement trends, and improve efficiency. Skilled in translating brand strategy into compelling storytelling while maintaining consistent brand identity across global channels, and building streamlined production workflows using AI-assisted creative processes.…Creative content strategist and social media manager with 15+ years of experience building high-performing digital campaigns, producing social-first visual content, and growing online communities for globally recognized consumer brands. Experienced leading editorial planning, short-form video initiatives, brand copywriting, and multi-platform content execution across Instagram, Pinterest, YouTube, Facebook, and emerging social platforms. Known for combining strong creative instincts with data-driven optimization—using analytics to refine publishing strategy, identify engagement trends, and improve efficiency. Skilled in translating brand strategy into compelling storytelling while maintaining consistent brand identity across global channels, and building streamlined production workflows using AI-assisted creative processes.

Steven Lettieri

Content Strategist, Social Media Manager, Creative Producer, +4

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Creative content strategist and social media manager with 15+ years of experience building high-performing digital campaigns, producing social-first visual content, and growing online communities for globally recognized consumer brands. Experienced leading editorial planning, short-form video initiatives, brand copywriting, and multi-platform content execution across Instagram, Pinterest, YouTube, Facebook, and emerging social platforms. Known for combining strong creative instincts with data-driven optimization—using analytics to refine publishing strategy, identify engagement trends, and improve efficiency. Skilled in translating brand strategy into compelling storytelling while maintaining consistent brand identity across global channels, and building streamlined production workflows using AI-assisted creative processes.…Creative content strategist and social media manager with 15+ years of experience building high-performing digital campaigns, producing social-first visual content, and growing online communities for globally recognized consumer brands. Experienced leading editorial planning, short-form video initiatives, brand copywriting, and multi-platform content execution across Instagram, Pinterest, YouTube, Facebook, and emerging social platforms. Known for combining strong creative instincts with data-driven optimization—using analytics to refine publishing strategy, identify engagement trends, and improve efficiency. Skilled in translating brand strategy into compelling storytelling while maintaining consistent brand identity across global channels, and building streamlined production workflows using AI-assisted creative processes.

Available to hire

Creative content strategist and social media manager with 15+ years of experience building high-performing digital campaigns, producing social-first visual content, and growing online communities for globally recognized consumer brands. Experienced leading editorial planning, short-form video initiatives, brand copywriting, and multi-platform content execution across Instagram, Pinterest, YouTube, Facebook, and emerging social platforms.

Known for combining strong creative instincts with data-driven optimization—using analytics to refine publishing strategy, identify engagement trends, and improve efficiency. Skilled in translating brand strategy into compelling storytelling while maintaining consistent brand identity across global channels, and building streamlined production workflows using AI-assisted creative processes.

Skills

Experience Level

Expert

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Intermediate

Intermediate

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Work Experience

Content Strategy Consultant

January 1, 2022 - Present

Produced digital content, social media assets, and AI-assisted creative workflows for consumer brands and nonprofit organizations including LEGO BrickLink and Rhode Island PBS. Developed content calendars and cross-platform distribution strategies to increase audience engagement and improve publishing efficiency. Created visual and written content aligned with brand guidelines while maintaining a consistent voice across multiple channels. Designed streamlined production workflows that reduced content creation timelines by 30–50% without sacrificing creative quality.

Senior Content Strategist at LEGO - Enfield, CT

January 1, 2015 - January 1, 2022

Led social-first content strategy and editorial planning for global campaigns across Instagram, Facebook, YouTube, Pinterest, Snapchat, and X. Directed LEGO's inaugural Build Day campaign, generating 311 million impressions, 2.3 million engagements, and more than 700,000 pieces of user-generated content, then developed reusable playbooks for future global campaigns. Built editorial calendars and coordinated cross-functional content production for major product launches and seasonal campaigns, adapting creative assets across social platforms to maximize engagement. Managed content lifecycle for flagship campaigns including LEGO Star Wars, Batman 80th Anniversary, LEGO Masters, and mobile game launches. Collaborated with designers, marketers, photographers, and video producers to develop compelling visual storytelling. Used analytics and audience insights to optimize publishing strategy, improve engagement, and identify emerging social trends, while maintaining brand consistency across g

Senior Content Strategist at LEGO

January 1, 2015 - January 1, 2022

Led social-first content strategy and editorial planning for global campaigns across Instagram, Facebook, YouTube, Pinterest, Snapchat, and X. Directed LEGO’s inaugural Build Day campaign, generating 311 million impressions, 2.3 million engagements, and more than 700,000 pieces of user-generated content; then developed reusable playbooks for future global campaigns. Built editorial calendars and coordinated cross-functional content production supporting major product launches and seasonal campaigns, adapting creative assets across platforms to maximize engagement. Used analytics and audience insights to optimize publishing strategy and identify emerging social trends while maintaining brand consistency across global social channels.

Executive Producer and Content Strategist at Killer Minnow - New London, CT

January 1, 2009 - December 31, 2014

Produced digital storytelling campaigns and branded social content for clients including LEGO, Hasbro, Nickelodeon, Scholastic, Reebok, and UConn. Directed creative production from concept through delivery, coordinating designers, editors, writers, and clients across multiple simultaneous projects. Developed engaging multimedia content and marketing campaigns tailored to consumer audiences and brand objectives. Managed project timelines, budgets, and stakeholder relationships while ensuring consistent creative quality.

Executive Producer and Content Strategist at Killer Minnow

January 1, 2009 - January 1, 2014