Available to hire
Farhan Siddiqui is a copywriter and script writer with 6 years of experience in email & SMS marketing, specializing in direct-response copy, email sequences, and VSL/sales-page integrations. He has delivered a verified 44% email CTR across global freelance campaigns.
He also has 5 years of professional script writing experience for PWR Esports and Faze Rug, producing production-ready, scene-by-scene scripts. With a precision-focused background from QA game testing and AI content evaluation, he brings an editorial, quality-first approach to every brief—ensuring copy is written by humans, for humans.
Skills
Experience Level
Expert
Expert
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Intermediate
Beginner
Work Experience
QA Game Tester & AI Content Evaluator at Lionbridge
January 1, 2022 - January 1, 2023Quality-assessed AI-generated copy for tone, accuracy, and readability; identified critical issues under production pressure. Evaluated content to ensure alignment with quality and usability expectations.
Email Marketing Copywriter & Campaign Strategist at IAG Media (Iman Gadzhi)
January 1, 2020 - January 1, 2025Engineered complete email marketing systems including welcome sequences and post-purchase follow-ups for a multi-7-figure online education brand. Achieved a verified 44% email CTR across campaigns targeting aspiring entrepreneurs, consistently outperforming industry benchmarks. Wrote launch email sequences for digital products and high-ticket coaching programs, handling urgency and objections across funnel stages. Produced VSL companion emails and sales-page tie-ins to ensure message alignment throughout the funnel. Developed broadcast newsletters and re-engagement campaigns to maintain list warmth, reduce churn, and sustain engagement over multiple campaign years. Applied consumer psychology and storytelling to drive repeat engagement.
Script Writer & Content Strategist at PWR Esports & Faze Rug
January 1, 2020 - January 1, 2025Produced production-ready video scripts for 5 years, including scene breakdowns, pacing, shoot schedules, and camera direction. Structured long-form content with strong hooks and calculated pacing to improve retention. Translated storytelling and structure skills into persuasive, high-retention email narrative techniques.
Email Copywriter — Direct Response & Newsletters at Cardinal Mason
January 1, 2020 - January 1, 2025Wrote welcome sequences, launch campaigns, broadcast emails, and evergreen nurture flows for a coaching and info-product brand. Applied Dan Kennedy-style direct response (scarcity, social proof, specificity) across hundreds of emails while maintaining a distinct brand voice. Tested subject lines and preview text combinations across audience segments to improve open rates. Optimized CTA placement and messaging with iterative A/B testing and revision cycles.
Email Marketing Copywriter & Campaign Strategist at Iman Gadzhi — IAG Media
January 1, 2020 - January 1, 2025Achieved a verified 44% email CTR across campaigns for a multi-7-figure online education brand. Built complete email systems including welcome sequences, post-purchase follow-ups, and launch sequences for digital products and high-ticket coaching programs. Wrote VSL companion emails and sales page tie-ins to maintain consistent voice from inbox to checkout. Ran broadcast newsletters and re-engagement campaigns to keep a global list warm and reduce churn. Worked from briefs and implemented feedback quickly to strengthen drafts while meeting deadlines.
Freelance Copywriter & Campaign Strategist at Independent Clients (Toyota, PETA, Humane Society, Farm Sanctuary, FMCG & SaaS)
January 1, 2019 - January 1, 2025Created email marketing campaigns for Toyota (promotional and product highlight sequences with brand storytelling and conversion CTAs). Wrote advertorials, press releases, newsletters, and Dan Kennedy-influenced direct-response copy for PETA, the Humane Society, and Farm Sanctuary to drive donations and advocacy action. Produced PPC ad copy, social media posts, VSL scripts, brand storytelling content, SEO blog posts, and leadership articles across automotive, FMCG, SaaS, nonprofit, fashion, and e-commerce. Managed end-to-end copy workflow (briefing, audience research, drafting, editing, proofreading, delivery) with tight deadlines and minimal revisions.
Freelance Copywriter & Campaign Strategist at Independent Clients (incl. Toyota, PETA, Humane Society, Farm Sanctuary, FMCG & SaaS)
January 1, 2019 - January 1, 2025Produced Toyota email marketing campaigns including promotional emails and product highlight sequences blending brand storytelling with conversion-focused CTAs. Wrote advertorials, press releases, newsletters, and direct-response copy for PETA, the Humane Society, and Farm Sanctuary in a Dan Kennedy-influenced style to drive donations and advocacy. Delivered PPC ad copy, social media posts, VSL scripts, brand storytelling content, and SEO blog posts across automotive, FMCG, nonprofit, fashion, and e-commerce. Managed end-to-end copy workflow: client briefing, audience research, drafting, editing, proofreading, and final delivery under tight deadlines with minimal revisions.
Freelance Copywriter & Campaign Strategist at Independent Clients — Toyota, PETA, Humane Society, Farm Sanctuary
January 1, 2019 - January 1, 2025Wrote Toyota Camry email campaigns blending brand storytelling with conversion-focused CTAs. Produced advertorials, press releases, and direct-response fundraising copy for PETA, the Humane Society, and Farm Sanctuary. Delivered end-to-end work from brief and research to drafting, editing, and delivery, incorporating feedback quickly and meeting tight deadlines with most deliverables approved with minimal/no changes.
Freelance Copywriter & Campaign Strategist at Independent Clients (Toyota, PETA, Humane Society, Farm Sanctuary)
January 1, 2019 - January 1, 2025Wrote Toyota Camry email campaigns blending brand storytelling with conversion-focused CTAs. Produced advertorials, press releases, and direct-response fundraising copy for PETA, the Humane Society, and Farm Sanctuary. Worked end-to-end from briefs: research, draft, edit, and deliver; incorporated feedback quickly and met tight deadlines with most work approved without changes.
Freelance Email & SMS Marketing Copywriter at Adidas & Amazon
January 1, 2019 - January 1, 2025Created promotional, launch, and seasonal email/SMS campaigns for two global consumer brands with different brand voices. Built mobile-first SMS flows including flash sale alerts, cart and browse abandonment messages, and short-form promotional copy. Conducted A/B testing on subject lines, CTA placement, and send timing to increase click-through and response rates.
Education
Copywriting Level 4 Diploma (QLS Level 4) — with Distinction (CGPA 9.5) at College of Media and Publishing, UK
January 1, 2025 - May 1, 2025Secondary Education at Ariahnt International School
January 11, 2030 - July 22, 2026Copywriting Level 4 Diploma (QLS Level 4) with Distinction (CGPA 9.5) at College of Media and Publishing, UK
January 11, 2030 - May 1, 2021 at Ariahnt International School, Nahan, Himachal Pradesh
January 11, 2030 - July 22, 2026Copywriting Level 4 Diploma (with Distinction, QLS Level 4) at College of Media and Publishing, UK
January 11, 2030 - May 13, 2026Secondary Education at Ariahnt International School, Nahan, Himachal Pradesh
January 11, 2030 - July 22, 2026QLS Level 4 Diploma (Copywriting) at College of Media and Publishing, UK
January 1, 2025 - May 13, 2026QLS Level 4 Diploma (Copywriting Level 4 Diploma) - with Distinction (CGPA 9.5) at College of Media and Publishing, UK
January 11, 2030 - May 13, 2026Secondary Education at Ariahnt International School, Nahan, Himachal Pradesh
January 11, 2030 - July 22, 2026Qualifications
Copywriting Level 4 Diploma (QLS Level 4) — with Distinction (CGPA 9.5)
January 1, 2025 - May 1, 2025Copywriting Level 4 Diploma (QLS Level 4) — with Distinction (CGPA 9.5)
January 11, 2030 - May 1, 2021QLS Level 4 Distinction (Copywriting Level 4 Diploma)
January 11, 2030 - May 13, 2026QLS Level 4 Diploma (Course No: QLS-16441, Learner No: 1659375) - Distinction (CGPA 9.5)
January 11, 2030 - May 13, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Consumer Goods, Professional Services, Retail, Computers & Electronics, Other, Software & Internet, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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