Contract Director of Marketing at Altos

Built first-ever ROAS, CPL, and attribution visibility across paid, programmatic, webinar, and social channels, establishing measurement infrastructure and reporting dashboards from scratch. Compressed the sales cycle from 60+ days to under 20 and increased MQL to SQL conversion 20% by architecting data-driven nurture programs and rebuilding UTM architecture and validation through HubSpot and GA4. Deployed AI-driven workflow automation to replace manual campaign analysis, automate repetitive marketing work, and optimize funnel touchpoints across the customer journey in near real time.

Interim Head of Marketing at PointCare

Grew conversions 30% by founding the demand generation function for a regulated B2B organization, building pipeline infrastructure, compliant conversion tracking, and paid channel attribution from the ground up. Overhauled fragmented CRM and lead routing with a structured system to improve data hygiene and funnel reporting reliability in a complex multi-stakeholder buying environment. Defined lead scoring, routing logic, and SLA criteria with Sales and SDR teams, deploying Apollo.io outbound sequences to improve MQL to SQL handoff quality in clinical and financial decision maker segments.

Director of Demand Generation at Superb AI

Built demand generation from scratch at a hypergrowth AI platform, deploying Google Ads API automation and agentic campaign optimization to increase qualified leads by 20% and reduce CAC by 15% in year one. Increased pipeline velocity 25% by architecting retargeting and ABM programs across LinkedIn and paid social to re-engage high-intent accounts at the right funnel stage. Led and developed a high-performing demand generation team by establishing KPIs, accountability frameworks, and a culture of rapid experimentation and continuous optimization. Established co-marketing with reseller and VAR partners, coordinating channel strategy and managing partner-sourced pipeline alongside direct sales motions. Developed lead and MQL forecasting models based on historical conversion rates and channel mix to maintain reliable pipeline coverage while piloting greenfield demand channels.

Senior Marketing Manager at Neighborly

Scaled pipeline contribution from 5% to 35% of total franchise sales in 18 months by founding demand generation from scratch across 20 SMB franchise units and multiple local markets. Drove 25% YoY pipeline growth by developing audience segmentation, customer journey strategy, lifecycle email campaigns, and channel mix optimization while training BDRs on outbound targeting and messaging. Built call tracking, CRM hygiene, and attribution frameworks providing end-to-end lead-to-conversion visibility for operations and branch leaders. Launched SEO, blog, and webinar programs while managing RFPs across the franchise development marketing portfolio.

Director of Marketing & Operations at Hadowcat Solutions

Improved SQL quality by 30% by architecting always-on demand generation and ABM programs across paid search, paid social, content syndication, webinars, and partner motions to translate segment narratives into multi-touch pipeline-tied programs. Reduced reporting time from a full day to minutes by diagnosing attribution root causes and building automated SalesForce dashboards across campaign tracking, lead flow, data hygiene, and CRM alignment. Wrote and produced conversion-focused content for email campaigns, ad copy, and landing pages to ensure consistent messaging and campaign effectiveness across the client journey. Owned and optimized demand generation budgets across every client engagement, continuously reallocating spend toward highest-performing channels based on CAC, CPL, and pipeline contribution data to maximize marketing spend efficiency.

Director of Marketing & Operations at Shadowcat Solutions

Improved SQL quality by 30% by designing always-on demand generation and ABM programs across paid search, paid social, content syndication, webinars, and partner motions. Reduced reporting time from a full day to minutes by diagnosing attribution root causes and building automated dashboards across campaign tracking, lead flow, data hygiene, and CRM alignment. Wrote and produced conversion-focused content for email campaigns, ad copy, and landing pages. Owned and optimized marketing budgets across all client engagements, reallocating spend toward highest-performing channels using CAC, CPL, and pipeline contribution data to maximize marketing efficiency.

Senior Marketing Manager at Cox Automotive

Generated 15% YoY sales growth managing a $40M paid, social, programmatic, and SEO portfolio; hosted Dealer Day executive events and aligned execution to OEM playbooks across enterprise and dealer segments. Built Tableau and Salesforce reporting frameworks connecting pipeline, forecasts, and revenue for executive leadership. Executed integrated campaigns managing lead capture, nurture sequencing, and campaign tracking across enterprise and SMB segments. Negotiated and managed media vendor contracts, evaluating performance and holding partners accountable to business goals and ROI.

Senior Marketing Manager at Metzinger Resume 1 / Metzinger

Founded performance marketing division from the first hire, leading a team of 30 across a $12M SMB paid media portfolio nationwide. Ran 75+ SMB brand marketing programs across home services verticals, managing individual client budgets from $5K to $100K while maintaining CPL and revenue contribution targets and continuously testing new channels. Restructured the pricing model to align budgets with appropriate channel investment, doubling average campaign value and improving retention from 50% to 85%. Cultivated external relationships with advertising networks and agency partners, establishing performance standards that maximized ROI across every channel.