Lead Designer & Illustrator (Brand Identity Studio Project) at Brand Identity Studio (Project)

Conceptualised and developed a comprehensive visual identity system for a hypothetical eco-friendly brand, including logos, color palettes, and typography guidelines. Illustrated a series of six original vector assets for use across product packaging mockups and digital marketing banners. Compiled a 20-page brand style guide and presented the final design solution to a panel of academic and industry judges.

Social Media Manager at Zi Life Boutique

Elevated brand identity across multiple social platforms by developing a cohesive visual style guide and content calendar. Designed and edited visually striking social posts, supporting growth in profile visits and followers. Streamlined solo freelancer production workflows, delivering quick-turnaround graphic and video edits for fast-moving fashion trends. Analyzed engagement metrics to refine style and prioritize top-performing formats. Managed client feedback loops and project timelines with high autonomy, ensuring on-time delivery of digital assets.

Editorial Designer at Publication Studio (Project)

Planned and executed the grid system and typography layout for editorial publication. Created full-page editorial illustrations that visually complemented long-form articles. Prepared designs for technical pre-press setup, ensuring correct bleed, margins, and color profiles for physical print production.

Freelance Graphic Designer at Zewory Jewellery

Designed cohesive visual assets including social media graphics and promotional banners to elevate the brand’s aesthetic. Created and managed end-to-end social media content calendars to support audience growth and brand awareness. Wrote engaging copy, handled daily scheduling, and interacted with the online community to build customer loyalty. Monitored key performance metrics to evaluate engagement and iteratively improve the content strategy.