Daniel Zokou

Planned, launched, and optimized Facebook and Instagram advertising campaigns. Managed Meta Business Manager and advertising accounts. Conducted audience research and implemented targeting strategies. Monitored and reported performance using KPIs such as CTR, CPC, CPA, and ROAS. Created high-converting ad copy and campaign creatives, and collaborated with the sales team to increase revenue and customer acquisition.

Planned, launched, and optimized Facebook and Instagram advertising campaigns to drive measurable business results. Managed Meta Business Manager and advertising accounts, conducting audience research and refining targeting strategies. Monitored campaign performance using KPIs such as CTR, CPC, CPA, and ROAS to improve efficiency. Created high-converting ad copy and campaign creatives, and collaborated with the sales team to increase revenue and customer acquisition. Also supported community management activities as part of campaign execution.

Planned and managed advertising campaigns on Meta and TikTok, building high-converting sales and lead generation campaigns. Conducted audience research and created custom and lookalike audiences. Performed A/B testing on creatives, audiences, and campaign objectives to improve results. Optimized campaigns to increase ROAS and reduce cost per result, while tracking key performance metrics and preparing client reports. Managed advertising budgets efficiently to maximize campaign performance.