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Media Buyer with 4 years of experience planning, launching, and optimizing Meta (Facebook & Instagram) and TikTok ad campaigns to generate leads and increase online sales. I focus on audience targeting, conversion tracking, and continuous optimization to maximize ROI/ROAS.…

Daniel Zokou

Performance Marketer, Community Manager, Digital Marketer, +3

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Media Buyer with 4 years of experience planning, launching, and optimizing Meta (Facebook & Instagram) and TikTok ad campaigns to generate leads and increase online sales. I focus on audience targeting, conversion tracking, and continuous optimization to maximize ROI/ROAS.…

Available to hire

Media Buyer with 4 years of experience planning, launching, and optimizing Meta (Facebook & Instagram) and TikTok ad campaigns to generate leads and increase online sales. I focus on audience targeting, conversion tracking, and continuous optimization to maximize ROI/ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

French

Fluent

English

Advanced

Work Experience

Media Buyer & Community Manager at Kuch Lingerie – Douala, Cameroon

January 1, 2023 - January 1, 2026

Planned, launched, and optimized Facebook and Instagram advertising campaigns. Managed Meta Business Manager and advertising accounts. Conducted audience research and implemented targeting strategies. Monitored and reported performance using KPIs such as CTR, CPC, CPA, and ROAS. Created high-converting ad copy and campaign creatives, and collaborated with the sales team to increase revenue and customer acquisition.

Media Buyer & Community Manager at Kuch Lingerie

January 1, 2023 - January 1, 2026

Planned, launched, and optimized Facebook and Instagram advertising campaigns to drive measurable business results. Managed Meta Business Manager and advertising accounts, conducting audience research and refining targeting strategies. Monitored campaign performance using KPIs such as CTR, CPC, CPA, and ROAS to improve efficiency. Created high-converting ad copy and campaign creatives, and collaborated with the sales team to increase revenue and customer acquisition. Also supported community management activities as part of campaign execution.

Media Buyer (Freelance / Digital Marketing) at Freelance

July 1, 2022 - Present

Planned and managed advertising campaigns on Meta and TikTok, building high-converting sales and lead generation campaigns. Conducted audience research and created custom and lookalike audiences. Performed A/B testing on creatives, audiences, and campaign objectives to improve results. Optimized campaigns to increase ROAS and reduce cost per result, while tracking key performance metrics and preparing client reports. Managed advertising budgets efficiently to maximize campaign performance.

Media Buyer at Hilary Shopping – Douala, Cameroon

January 1, 2022 - January 1, 2023

Managed Meta Ads campaigns to drive sales and brand awareness. Conducted A/B testing on creatives, audiences, and ad copy. Optimized campaign budgets to improve advertising performance. Tracked conversions and prepared performance reports with actionable recommendations.

Media Buyer at Hilary Shopping

January 1, 2022 - January 1, 2023

Managed Meta Ads campaigns to drive sales and brand awareness. Conducted A/B testing on creatives, audiences, and ad copy to improve performance. Optimized campaign budgets to enhance results and tracked conversions using available reporting and tracking processes. Prepared performance reports and shared actionable recommendations to support ongoing campaign improvements.