Digital Marketing Specialist with 5+ years of experience driving multi-channel growth across social media, email, content, and paid campaigns for international remote teams and e-commerce brands. I build and manage end-to-end marketing strategies, from content calendars to performance reporting, using data from GA4 and dashboards like Looker Studio.

Digital Marketing Specialist with 5+ years of experience driving multi-channel growth across social media, email, content, and paid campaigns for international remote teams and e-commerce brands. I build and manage end-to-end marketing strategies, from content calendars to performance reporting, using data from GA4 and dashboards like Looker Studio.

Available to hire

Digital Marketing Specialist with 5+ years of experience driving multi-channel growth across social media, email, content, and paid campaigns for international remote teams and e-commerce brands. I build and manage end-to-end marketing strategies, from content calendars to performance reporting, using data from GA4 and dashboards like Looker Studio.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Digital Marketing Specialist at AppIQ Tech (Formerly Elite E-Commerce Group, UK)
July 1, 2023 - Present
Led multi-channel digital strategy across social media, email, website, and content for 5+ e-commerce brands, managing monthly content calendars end-to-end. Owned email marketing programs in Klaviyo—planning, segmenting, scheduling, and reporting on 5–10 campaigns per month to drive customer engagement and retention. Built 7–10+ GA4 and Looker Studio dashboards to track traffic, customer behavior, and campaign KPIs, turning data into actionable recommendations for stakeholders. Managed Shopify website content and partnered with international design and marketing teams to maintain brand consistency and hit deadlines. Coordinated marketing operations (workflows, deliverables, and documentation) across remote-first teams.
Paid Ads & Content Intern at Yoglove
May 1, 2023 - June 30, 2023
Supported execution of paid advertising campaigns and content publishing across digital platforms. Monitored campaign performance and contributed to reporting, improving audience engagement outcomes.
Client Servicing Manager at Propel Theory
February 1, 2022 - May 31, 2023
Served as primary client contact for multiple digital marketing accounts, managing relationships end-to-end and ensuring client satisfaction. Coordinated campaign planning, execution, and reporting between clients and internal marketing teams while keeping delivery on schedule. Led regular client meetings to align on progress, timelines, and deliverables, proactively resolving issues to protect long-term relationships. Improved communication workflows to boost project coordination efficiency across cross-functional teams.

Education

PG Programme in Strategic Digital Marketing at Great Lakes Institute of Management
January 1, 2021 - July 23, 2026
PG Programme in Strategic Digital Marketing at Great Lakes Institute of Management
January 1, 2021 - July 23, 2026

Qualifications

Google Analytics 4 (GA4) Certification
January 11, 2030 - July 23, 2026
Google Ads Certification
January 11, 2030 - July 23, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services