Available to hire
I’m a digital marketer, social media manager and strategist with 8+ years of experience helping brands grow through strategic thinking, creative storytelling, and data-driven decisions. I focus on creating meaningful impact—marketing that’s not just about visibility, but about connecting deeply with customer needs and requirements.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Digital Marketing Manager
September 1, 2025 - PresentOwned and drove the overall digital marketing vision and strategy aligned with business growth objectives. Defined full-funnel direction and led cross-channel execution to maximize revenue and customer acquisition. Led and aligned cross-functional teams (performance, content, creative), overseen performance tracking, and delivered data-driven optimizations to improve ROAS, conversions, and efficiency. Directed campaign planning, promotional strategy, and key seasonal activations; ensured seamless integration between marketing, operations, and customer experience for scalable and sustainable performance.
Digital Marketing Manager at rehab ehab (company not specified)
September 1, 2025 - PresentOwned and drove the overall digital marketing vision and strategy aligned with business growth objectives. Defined full-funnel direction and led cross-channel execution to maximize revenue and customer acquisition. Led cross-functional teams (performance, content, creative) to ensure strategic consistency and high-quality delivery. Oversaw performance tracking and implemented data-driven optimizations to improve ROAS, conversions, and overall efficiency. Directed campaign planning, promotional strategy, and key seasonal activations to accelerate growth, ensuring seamless integration between marketing, operations, and customer experience.
Digital marketing manager at Tallah Beauty (E-commerce | Beauty & Cosmetics)
January 1, 2025 - PresentOwned and drove the overall digital marketing vision and strategy aligned with business growth objectives. Defined full-funnel direction and led cross-channel execution to maximize revenue and customer acquisition. Led and aligned cross-functional teams (performance, content, creative) to ensure strategic consistency and high-quality delivery. Oversaw performance tracking and implemented data-driven optimizations to improve ROAS, conversions, and overall efficiency. Directed campaign planning, promotional strategy, and key seasonal activations to accelerate growth. Ensured seamless integration between marketing, operations, and customer experience.
Social media Team Leader at FIMND Academy (company not specified)
March 1, 2021 - March 1, 2022Built social media content plans, managed content calendars, and supported strategy and reporting; organized ongoing learning and execution (details were interleaved in the resume text).
Social Media Team Leader at Menofia University
February 1, 2021 - March 1, 2022Social media analytics & strategy course participant; content strategy and planning focused on expanding content reach and improving content creation techniques for professionals.
Social Media Team Leader at Menofia University (online course indicated)
January 1, 2021 - March 1, 2022Social media analytics & strategy and content strategy training/role preparation via online course (as presented in the resume).
Senior Social Media Specialist and Strategist at Nad et Misr Publishing House (Al-Adwaa brand)
April 1, 2019 - January 1, 2025Social media Specialist and Strategist at Nahdet Misr Publishing House (Al-Adwaa brand)
April 1, 2019 - January 1, 2025Senior social media specialist and strategist responsible for publishing and managing brand social media activities (details partially contained in the resume text).
E-marketing Egypt company (as written) at E-marketing Egypt Company
February 1, 2019 - December 1, 2020Created monthly strategy aligned with objectives and managed monthly content plans and visual direction. Coordinated with copywriters, designers, and media buying to ensure content quality. Collaborated with marketing, product development, and research teams; communicated with influencers via social media to build network; created monthly performance and competitor reports.
e-Marketing Egypt Company (role not specified) at E-marketing Egypt Company
December 1, 2018 - January 1, 2020Created monthly strategy aligned to objectives and managed monthly content plan and visual direction. Responsible for planning, implementing, and monitoring social media strategy to increase brand awareness and improve marketing efforts and sales. Worked with copywriters, designers, and media buying, collaborated with marketing/product/research teams, and communicated with influencers via social media. Produced monthly performance and competitor reports.
E-marketing Egypt Company (Volunteer / Role as stated)
November 1, 2018 - February 1, 2019Created a monthly strategy aligned with objectives; planned social media content and visuals. Worked with copywriters, designers, and media buying to ensure content is informative and appealing. Coordinated with marketing, product development, and research teams; communicated with influencers to build a strong network; produced monthly performance and competitor reports.
Sales indoor freelance social media specialist at Uni-Group Company
February 1, 2018 - November 1, 2019Created monthly content plans and directions for multiple industries (restaurants, cafes, supermarkets, food & beverage). Followed up with designers and copywriters, communicated with clients, and supported content/community activities with reporting on customer issues. Promoted and sold smartphones (Gionee, Tecno, Samsung, Huawei).
Social media specialist at GioNee Egypt
January 1, 2018 - January 1, 2019Prepared monthly media and content plans, supported community engagement, and provided daily reports. Managed design follow-ups and client problem follow-ups. Promoted and sold smartphones (GioNee, Tecno, Samsung, Huawei). Coordinated with designers/copywriters and worked with clients across industries.
Marketing and logistics coordinator / E-marketing (Media planning online diploma) at Nile establishment for international trademark (as written)
February 1, 2016 - September 1, 2017Media planning and digital marketing coordination as described in the resume; included understanding customer needs and requirements and supporting marketing plan execution.
Freelance social media specialist at Uni-Group Company
January 1, 2016 - September 1, 2018Created monthly content plans and direction for multiple industries (restaurants, cafes, supermarkets, food & beverage). Followed up with designers and copywriters, communicated with clients via social media, and coordinated with shipping and customs-related partners. Responsible for opening new market opportunities and connecting with companies and potential partners.
Marketing and logistics coordinator (internship) at Nile Establishment / For International Trademark
January 1, 2015 - January 1, 2016Media planning on digital platforms and practical exposure to marketing operations. (Specific responsibilities are limited in the provided text.)
Social Media Specialist (Publishing/Charity) at Lifemakers charity organization (stated as HR member)
January 1, 2013 - January 1, 2015Worked as an HR member and supported follow-ups with families and volunteering operations. Also coordinated follow-up for volunteers and community support activities.
Marketing and Logistics Coordinator / E-marketing at Nile Establishment for International Trademarketing and logistics coordinator (as stated)
January 1, 2013 - January 1, 2015Media planning and advertising (Facebook/Instagram ads, Google Ads, TikTok ads, Twitter & LinkedIn ads) and coordinated online media plan activities. Also included PR/community tasks and client problem follow-ups with designers and reporting.
HR member / Volunteering at Lifemakers charity organization
January 1, 2013 - January 1, 2015Worked as an HR member (2013-2015) and supported volunteering programs including follow-ups for families in the 'InsaN' project and follow-up for about 50 volunteers. Created monthly strategy according to objectives and managed social media planning, implementation, and monitoring to increase brand awareness and support marketing efforts and sales.
Education
Bachelor's degree in Commerce at Department of Business Administration
January 1, 2012 - January 1, 2016Course at IMFNDA Academy
January 1, 2025 - September 1, 2025Very Good degree course at IMFNDA Academy
January 1, 2025 - September 1, 2025Course at Coursera
January 1, 2021 - January 1, 2021Course at IMFND Academy
January 1, 2021 - January 1, 2022 at IMFN D Academy
January 1, 2012 - January 1, 2016Online course at Coursera
January 1, 2016 - January 1, 2017Course at IMFNDA Academy
January 1, 2024 - January 1, 2024Course at Coursera
January 1, 2025 - January 1, 2025Diploma at IMFND Academy
January 1, 2020 - January 1, 2020Qualifications
Online course (content strategy for professionals: expanding your content’s reach)
January 1, 2020 - January 1, 2021Course on social media analytics & strategy
January 1, 2019 - January 1, 2022Bachelor's degree
January 1, 2021 - January 1, 2021Very good degree (course completion/grade mentioned)
January 1, 2012 - January 1, 2016Digital marketing manager / social media strategy courses (EMORSHEDY Marts / IMFN D Academy / Coursera referenced)
January 1, 2016 - January 1, 2017Bachelor's degree
January 11, 2030 - July 28, 2026Industry Experience
Media & Entertainment, Retail, Education, Non-Profit Organization, Professional Services, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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