I am a creative and results-driven digital marketing professional with 4+ years of experience in social media management, content strategy, and digital advertising. I create engaging visual and written content, manage paid campaigns, and use performance insights to drive growth and engagement. I bring a strong foundation in graphic design and a proven track record as a Digital Marketing Executive, combining creative direction with analytical thinking and strategic planning to build brand presence and deliver measurable results across digital platforms.

Sithmi De Silva

I am a creative and results-driven digital marketing professional with 4+ years of experience in social media management, content strategy, and digital advertising. I create engaging visual and written content, manage paid campaigns, and use performance insights to drive growth and engagement. I bring a strong foundation in graphic design and a proven track record as a Digital Marketing Executive, combining creative direction with analytical thinking and strategic planning to build brand presence and deliver measurable results across digital platforms.

Available to hire

I am a creative and results-driven digital marketing professional with 4+ years of experience in social media management, content strategy, and digital advertising. I create engaging visual and written content, manage paid campaigns, and use performance insights to drive growth and engagement.

I bring a strong foundation in graphic design and a proven track record as a Digital Marketing Executive, combining creative direction with analytical thinking and strategic planning to build brand presence and deliver measurable results across digital platforms.

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Work Experience

Digital Marketing Executive at Serendib Systems Pvt Ltd
March 1, 2023 - Present
Planned and executed multi-platform digital marketing campaigns to enhance brand visibility, engagement, and lead generation. Reviewed and approved marketing creatives to ensure brand consistency and alignment with campaign objectives. Developed and managed content strategies across Facebook, Instagram, TikTok, YouTube, and LinkedIn. Wrote compelling social media copy for organic and paid campaigns, including website and promotional materials. Supervised the graphic design team to deliver high-quality visual content aligned with brand guidelines. Managed and optimized Meta Ads campaigns with a focus on audience targeting, budget allocation, performance analysis, and conversion optimization. Monitored key metrics including reach, engagement, CTR, CPC, and conversions to improve ROI. Coordinated campaign planning, execution, and reporting with cross-functional teams to drive digital growth.
Junior Graphic Designer at Serendib Systems Pvt Ltd
July 1, 2021 - March 31, 2023
Designed high-quality, visually appealing social media graphics for Facebook, Instagram, and other digital platforms. Scheduled and published content using social media management tools to ensure consistent posting and engagement. Supported the marketing team by translating creative briefs into effective visual communication and maintaining brand consistency across designs while adapting content for specific campaign requirements.

Education

BA Special in Film and Television Studies at University of Kelaniya
January 1, 2019 - January 1, 2020
CIM U K Level 7 Professional Qualification in Marketing at Cambridge College of Business and Management
January 1, 2020 - January 1, 2020
Diploma in Marketing (SLLIM) / Professional qualification in Marketing at SLIM
January 1, 2020 - January 1, 2020
Diploma in IT (International) at ESOFT Metro Campus
January 11, 2030 - July 23, 2026
Non-Linear Video Editing & 3D Animation at Vocational Training Centre
January 11, 2030 - July 23, 2026
Content Marketing HubSpot Academy course at HubSpot Academy
January 11, 2030 - July 23, 2026
Social Media Marketing HubSpot Academy course at HubSpot Academy
January 11, 2030 - July 23, 2026

Qualifications

Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - July 23, 2026
Google Ads Search Certification
January 11, 2030 - July 23, 2026
Google Skillshop
January 11, 2030 - July 23, 2026
Google Ads Display Certification (Google Skillshop)
January 11, 2030 - July 23, 2026

Industry Experience

Media & Entertainment, Education, Professional Services