Harshil Shetty

Manage end-to-end social media strategy and execution for clients including Himalaya, IndiaMart, Fun Republic Mall (Andheri & Coimbatore), Movie Max, and Lion Charge. Build and present pitch decks, gather client requirements, and translate them into content calendars and funnel strategies (Hook–Relate–Convert). Lead client servicing and communication, manage feedback loops, and coordinate with designers/editors to review and optimize creative output. Plan and attend on-ground shoots for client content and oversee basic-level video editing of shoot footage. Deliver influencer marketing as a service line: identify/shortlist influencers, coordinate collaborations, and track performance. Strategize platform-specific content while maintaining brand tone; produce monthly reporting based on results.

Managed end-to-end social media strategy and execution for multiple client brands including Himalaya, IndiaMart, Fun Republic Mall (Andheri & Coimbatore), Movie Max, Lion Charge, and others. Owned the client lifecycle from pitch to delivery by building pitch decks, gathering requirements, translating them into content calendars, and defining funnel strategy (Hook–Relate–Convert). Led client servicing and communication, aligned brand needs with creative output, and managed feedback loops. Coordinated with designers and editors by briefing and reviewing work to ensure strong creative quality and timely delivery. Planned and attended on-ground shoots for content; oversaw editing with basic video editing of shoot footage. Strategized and implemented platform-aware social media plans and delivered influencer marketing as a service line (shortlisting influencers, coordinating collaborations, and tracking performance).

Wrote and performed comedic skits for Instagram and YouTube, building storytelling and on-camera skills. Wrote event scripts, captions, and promotional content for college cultural and technical events to drive student engagement. Hosted college events and led organizing teams, improving public speaking and audience engagement.