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I’m a Content Design Manager who brings together strategy, creativity, and collaboration to shape meaningful digital experiences. I lead cross-functional teams, align content to complex digital roadmaps, and use customer data and insights to prioritise what matters most. I deliver end-to-end content design work, from concept and ideation through testing, legal/compliance approvals, and continuous guideline improvements - while ensuring accessibility and governance across global markets.…I’m a Content Design Manager who brings together strategy, creativity, and collaboration to shape meaningful digital experiences. I lead cross-functional teams, align content to complex digital roadmaps, and use customer data and insights to prioritise what matters most. I deliver end-to-end content design work, from concept and ideation through testing, legal/compliance approvals, and continuous guideline improvements - while ensuring accessibility and governance across global markets.

Sophie Oakley

Content Designer, UX Writer, Copywriter, +2

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I’m a Content Design Manager who brings together strategy, creativity, and collaboration to shape meaningful digital experiences. I lead cross-functional teams, align content to complex digital roadmaps, and use customer data and insights to prioritise what matters most. I deliver end-to-end content design work, from concept and ideation through testing, legal/compliance approvals, and continuous guideline improvements - while ensuring accessibility and governance across global markets.…I’m a Content Design Manager who brings together strategy, creativity, and collaboration to shape meaningful digital experiences. I lead cross-functional teams, align content to complex digital roadmaps, and use customer data and insights to prioritise what matters most. I deliver end-to-end content design work, from concept and ideation through testing, legal/compliance approvals, and continuous guideline improvements - while ensuring accessibility and governance across global markets.

Available to hire

I’m a Content Design Manager who brings together strategy, creativity, and collaboration to shape meaningful digital experiences. I lead cross-functional teams, align content to complex digital roadmaps, and use customer data and insights to prioritise what matters most.

I deliver end-to-end content design work, from concept and ideation through testing, legal/compliance approvals, and continuous guideline improvements - while ensuring accessibility and governance across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Digital Content Design Manager at HSBC

August 1, 2022 - January 1, 2025

Led global content design strategy and operations, running content design operations for accreditation reviews utilising 30+ content designers and ensuring cohesive content aligned to cross-functional plans. Represented global copywriting teams in regular senior-level scrum calls, working alongside UX design, research, engineering, and marketing leads. Owned end-to-end content design across global initiatives, from concept/ideation through legal and compliance approvals. Presented on design all-hands sessions and managed global blueprint focus groups, facilitating problem-solving across global copy teams and continuously improving global guidelines and tone of voice. Drove data-driven content prioritisation and decision-making using customer insights, and ensured accessibility with WCAG practices. Managed dependencies and risks across multiple teams and utilised Agile methodologies supported by Jira and Confluence.

Digital Content Design Lead at HSBC

January 1, 2020 - August 1, 2022

Ran daily stand-ups for global content writers, collaborating with UX design, research, customer insights teams, engineering, product owners, and delivery managers. Overseeing a team of six writers across 15+ global markets. Advocated for copy narratives informed by market trends and customer insights, translating complex data into clear copy aligned with UX global guidelines and tone of voice for narrative-led customer journeys within financial services.

Digital Test Lead Analyst at HSBC, Jet2 & Sky Digital

August 1, 2015 - January 1, 2020

Cross-functional senior test analyst working on global HSBC projects across 15+ markets. Managed daily project and business stakeholders. Used TFS, CMS, and JIRA to manage UAT defects and created/maintained test plans and test cases using Sublime and TFS. Tracked Google Analytics (device usage) to support up-to-date test plan creation.