Sophie Oakley

Led global content design strategy and operations, running content design operations for accreditation reviews utilising 30+ content designers and ensuring cohesive content aligned to cross-functional plans. Represented global copywriting teams in regular senior-level scrum calls, working alongside UX design, research, engineering, and marketing leads. Owned end-to-end content design across global initiatives, from concept/ideation through legal and compliance approvals. Presented on design all-hands sessions and managed global blueprint focus groups, facilitating problem-solving across global copy teams and continuously improving global guidelines and tone of voice. Drove data-driven content prioritisation and decision-making using customer insights, and ensured accessibility with WCAG practices. Managed dependencies and risks across multiple teams and utilised Agile methodologies supported by Jira and Confluence.

Ran daily stand-ups for global content writers, collaborating with UX design, research, customer insights teams, engineering, product owners, and delivery managers. Overseeing a team of six writers across 15+ global markets. Advocated for copy narratives informed by market trends and customer insights, translating complex data into clear copy aligned with UX global guidelines and tone of voice for narrative-led customer journeys within financial services.

Cross-functional senior test analyst working on global HSBC projects across 15+ markets. Managed daily project and business stakeholders. Used TFS, CMS, and JIRA to manage UAT defects and created/maintained test plans and test cases using Sublime and TFS. Tracked Google Analytics (device usage) to support up-to-date test plan creation.