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Motivated and adaptable marketing professional seeking contract or full-time opportunity to contribute to a dynamic B2B organisation. Brings hands-on experience in digital and direct marketing across Australia, New Zealand, and APJ, with strong foundations in data-driven campaign execution and enterprise email strategy. Skilled in multi-channel demand generation, leveraging platforms such as Salesforce Marketing Cloud and Marketo, and using data and analytics to optimise performance and engagement. Experienced in coordinating cross-functional programs and improving CRM and lifecycle reporting to drive qualified pipeline and revenue impact.…Motivated and adaptable marketing professional seeking contract or full-time opportunity to contribute to a dynamic B2B organisation. Brings hands-on experience in digital and direct marketing across Australia, New Zealand, and APJ, with strong foundations in data-driven campaign execution and enterprise email strategy. Skilled in multi-channel demand generation, leveraging platforms such as Salesforce Marketing Cloud and Marketo, and using data and analytics to optimise performance and engagement. Experienced in coordinating cross-functional programs and improving CRM and lifecycle reporting to drive qualified pipeline and revenue impact.

Andrew Inkpen

Marketing Automation Specialist, Performance Marketer, ABM Marketer, +1

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Motivated and adaptable marketing professional seeking contract or full-time opportunity to contribute to a dynamic B2B organisation. Brings hands-on experience in digital and direct marketing across Australia, New Zealand, and APJ, with strong foundations in data-driven campaign execution and enterprise email strategy. Skilled in multi-channel demand generation, leveraging platforms such as Salesforce Marketing Cloud and Marketo, and using data and analytics to optimise performance and engagement. Experienced in coordinating cross-functional programs and improving CRM and lifecycle reporting to drive qualified pipeline and revenue impact.…Motivated and adaptable marketing professional seeking contract or full-time opportunity to contribute to a dynamic B2B organisation. Brings hands-on experience in digital and direct marketing across Australia, New Zealand, and APJ, with strong foundations in data-driven campaign execution and enterprise email strategy. Skilled in multi-channel demand generation, leveraging platforms such as Salesforce Marketing Cloud and Marketo, and using data and analytics to optimise performance and engagement. Experienced in coordinating cross-functional programs and improving CRM and lifecycle reporting to drive qualified pipeline and revenue impact.

Available to hire

Motivated and adaptable marketing professional seeking contract or full-time opportunity to contribute to a dynamic B2B organisation. Brings hands-on experience in digital and direct marketing across Australia, New Zealand, and APJ, with strong foundations in data-driven campaign execution and enterprise email strategy.

Skilled in multi-channel demand generation, leveraging platforms such as Salesforce Marketing Cloud and Marketo, and using data and analytics to optimise performance and engagement. Experienced in coordinating cross-functional programs and improving CRM and lifecycle reporting to drive qualified pipeline and revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Operations Manager at Focus Network (In Liquidation)

January 1, 2026 - Present

Led marketing operations strategy across a national portfolio of executive B2B events, aligning campaigns to sponsorship and ticket revenue targets. Built and executed multi-channel demand generation campaigns across LinkedIn Ads, Meta, email marketing, SDR enablement, ABM and organic social to drive qualified delegate registrations and sponsor pipeline growth. Designed and implemented an ABM framework for cybersecurity and enterprise technology vendors. Optimised CRM infrastructure (HubSpot/Salesforce) including pipeline and lifecycle stages, lead scoring, mandatory field capture and reporting dashboards. Built targeted sponsor and delegate databases using ContactLevel and Lusha. Developed end-to-end campaign tracking frameworks (UTM governance and attribution reporting) and improved measurement from MQL to SAL to SAO. Led website optimisation initiatives and created sponsorship marketing assets and post-event performance reports.

Performance Marketing Manager at Andrew-Inkpen-Consulting (CR CYBER)

October 1, 2025 - January 1, 2026

Developed and executed performance-driven digital campaigns across Google Ads and social channels to generate qualified cybersecurity leads. Built and optimised landing pages, messaging and funnels aligned to managed security and IT solutions. Implemented analytics and reporting dashboards to measure ROAS, lead quality and conversion performance.

Marketing Specialist, APJ at Quadient

March 1, 2024 - September 1, 2025

Managed regional marketing activity across APAC + Japan, focused on events and demand generation. Collaborated with global teams to generate pipeline and owned marketing plans for assigned solution areas and regions. Managed relationships with sales teams and key accounts using ABM activities and user groups. Executed integrated campaigns across digital, PPC, PPL, webinars, events, telemarketing and partners, managing suppliers and agencies. Owned APAC demand generation budget and delivered reporting on ROI and performance. Worked with sales, presales, customer success and product teams to develop and execute the APAC demand generation plan, including ABM campaigns that contributed to pipeline and YOY revenue growth in previously under-served accounts.

Performance Marketing Manager at Andrew-Inkpen-Consulting (Nick Murphy Electrical)

December 1, 2023 - March 1, 2024

Managed Google Ads, Facebook Ads and local SEO to increase high-intent electrical service leads. Built and optimised campaign funnels targeting EV charger installs, residential electrical services and emergency works. Reduced cost-per-lead through structured keyword optimisation, ad testing and improved landing page performance.

Senior Field Marketing Specialist at Secureworks (Dell Technologies)

May 1, 2023 - February 1, 2024

Coordinated territory planning and campaign execution with sales and marketing stakeholders to build strategic program and event calendars across Australia and New Zealand. Led end-to-end event management including strategy development, messaging, vendor coordination, logistics, content creation, registration and post-event ROI analysis for executive roundtables, conferences, roadshows and product workshops. Solely managed AU/NZ field marketing operations during a critical two-month period to maintain momentum and ABM alignment. Optimised marketing operations processes across emails, web content, templates and forms to improve targeting and efficiency. Partnered with global teams to support digital campaigns, paid media, retargeting, content syndication and brand activations. Leveraged Google Analytics, Salesforce and website data to identify high-value audiences and relevant event topics; improved sales-marketing alignment through ABM updates, performance reporting and budget tracking

Marketing Manager at Andrew-Inkpen-Consulting (NCS Pool Heating)

January 1, 2023 - January 1, 2024

Delivered end-to-end marketing campaigns including paid media, SEO improvements and website updates to drive inbound residential and commercial pool heating enquiries. Built new product messaging, social content and promotional campaigns to support seasonal demand and sales pushes. Integrated a CRM (HubSpot) from scratch and implemented a chat-bot for the website.

Senior Marketing Coordinator at Canon

October 1, 2022 - May 1, 2023

Redesigned organic social strategy to prioritise account-specific engagement, increasing website traffic and attracting qualified leads from priority audiences. Managed and optimised the Canon Business Services website with focus on SEO, UX and content performance to improve clicks, impressions and page views. Revamped the CBS Monthly Newsletter using account-based focus and advanced HTML enhancements. Developed and presented an ABM-aligned email strategy to senior stakeholders including personalised pre- and post-event messaging. Led LinkedIn Ads strategy in collaboration with the GM of Marketing and LinkedIn CSM using ABM best practices for brand awareness, site visits and lead generation among target accounts. Designed and delivered a high-performing lead generation ad for a webinar campaign, driving 17 leads in 10 days.

Marketing Executive – Technology & Automation at News Corp

August 1, 2021 - October 1, 2022

Managed end-to-end delivery of targeted communications for key accounts, aligning cross-functional teams to support ABM and retention goals. Maintained data integrity across multiple systems and channels to support process improvements. Designed and executed account-focused retention strategies within call centre operations including scripting, tailored offers and churn mitigation. Led creative development for ABM campaigns, managing agency briefs, content development and brand compliance. Used Google Analytics and Adobe Analytics insights to inform product, communication and content strategies; evaluated campaign performance and shared scalable optimisation learnings across teams.

Regional Marketing Coordinator – APJ at Alteryx

November 1, 2019 - August 1, 2021

Allocated the digital marketing budget for each quarter with a goal to increase marketing-generated revenue. Planned and executed executive roundtables and webinars to deepen relationships with C-level stakeholders and support ABM goals. Collaborated with global web and UX teams to optimise digital experiences and localisation for APJ. Owned key account relationships with sales and delivered tailored ABM activities and user group initiatives. Improved AU event invitation open rates through refined subject lines, audience segmentation and timing. Executed targeted email and nurture campaigns via Marketo to reduce sales cycles and improve lead quality. Drove improvements in lead-to-won conversion and achieved strong ROI on key campaigns through event and digital strategy. Analysed campaign performance using Salesforce and Marketo to produce optimisation recommendations. Designed and managed LinkedIn lead generation campaigns with A/B testing. Owned APAC-wide email communications through