Jillian Moore

Social Media Coordinator & Producer at Matrix Mktg

Manage posting, scheduling, community management, and content creation for two client accounts, Backwoods and Dutch Masters, maintaining consistent daily publishing across platforms. Lead on-site social content production for national brand activations and direct photographers/videographers; content from Rolling Loud Orlando generated 10M+ impressions across Instagram and X. Manage influencer/brand ambassador community including member communications and event invitations. Monitor performance using Brandwatch, Monday.com, and Hootsuite, providing weekly analytics and social listening insights. Coordinate with the Account Director to produce quick-turnaround creative mechanicals for client legal approval prior to posting.

PR, Media & Digital Communications Cohort Member at Impact Strategies - Angela Rye Cohort

Supported digital communications and email outreach for advocacy-focused media brands, contributing to campaigns reaching thousands of civic-engaged followers. Developed content strategy for podcasts and digital platforms to improve cross-channel messaging consistency. Analyzed engagement metrics to identify audience response patterns and inform content planning.

Director of Marketing & Outreach at Kenya Jordan Moore for South Fulton City Council (District 4)

Led full-funnel digital marketing strategy for a 6-month municipal campaign, managing social, email, and digital ad content. Wrote and A/B tested subject lines, CTAs, and ad copy to increase click-through rates and event turnout. Managed daily publishing across Instagram, Facebook, and Nextdoor, monitoring community feedback to guide messaging.

Social Media & Communications Coordinator (Contract) at Blavity, Inc.

Owned daily organic social execution across TikTok, Instagram, Threads, and YouTube using Hootsuite and Later. Created and edited short-form video content reaching 1M+ unique users and increasing engagement by 12%. Compiled performance reports using Brandwatch and Google Analytics to support 100+ weekly content deliverables.

Marketing & Production Coordinator at Milk & Cookies Festival

Produced photo and video content for multi-day live events and deployed it across social platforms. Coordinated creator collaborations to amplify post-event audience reach. Compiled post-event analytics reports to inform future event marketing planning.

News Desk Strategy Intern at Revolt TV

Conducted trend research and digital analysis to support content decisions for a national music and culture media brand. Supported influencer and production coordination for Revolt World 2023.

Digital Communications & Health Advocacy (Contract) at Howard University College of Medicine

Contributed to a digital advocacy campaign generating 40,000+ impressions and doubling student engagement. Created social graphics and short-form video for public health messaging toolkits.

Communications & Digital Organizer at New Georgia Project

Executed digital organizing strategies engaging a statewide base of 65,000+ supporters across email and social channels. Increased overall digital reach by 40% through optimized content scheduling and audience targeting. Managed daily publishing across Instagram and TikTok supporting statewide advocacy campaigns.

Editorial & Digital Marketing Consultant at MooreLooks

Developed multi-platform digital content strategies for community-centered brand clients, improving engagement and audience growth month over month. Delivered monthly analytics reports with data-driven recommendations that shaped client content strategy.