Jillian Moore

Manage posting, scheduling, community management, and content creation for two client accounts, Backwoods and Dutch Masters, maintaining consistent daily publishing across platforms. Lead on-site social content production for national brand activations and direct photographers/videographers; content from Rolling Loud Orlando generated 10M+ impressions across Instagram and X. Manage influencer/brand ambassador community including member communications and event invitations. Monitor performance using Brandwatch, Monday.com, and Hootsuite, providing weekly analytics and social listening insights. Coordinate with the Account Director to produce quick-turnaround creative mechanicals for client legal approval prior to posting.

Supported digital communications and email outreach for advocacy-focused media brands, contributing to campaigns reaching thousands of civic-engaged followers. Developed content strategy for podcasts and digital platforms to improve cross-channel messaging consistency. Analyzed engagement metrics to identify audience response patterns and inform content planning.

Led full-funnel digital marketing strategy for a 6-month municipal campaign, managing social, email, and digital ad content. Wrote and A/B tested subject lines, CTAs, and ad copy to increase click-through rates and event turnout. Managed daily publishing across Instagram, Facebook, and Nextdoor, monitoring community feedback to guide messaging.