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Marketing communications professional passionate about storytelling—crafting impactful content to build brand love through KOL partnerships and memorable event activations. I’m a team player who thrives on collaboration and turns insights into ideas that spark conversations and deliver results. I focus on creating campaigns that connect, engage, and convert. I enjoy working across fast-moving industries (including FMCG and hospitality) and building strategies, content direction, and performance-driven execution with measurable outcomes.…Marketing communications professional passionate about storytelling—crafting impactful content to build brand love through KOL partnerships and memorable event activations. I’m a team player who thrives on collaboration and turns insights into ideas that spark conversations and deliver results. I focus on creating campaigns that connect, engage, and convert. I enjoy working across fast-moving industries (including FMCG and hospitality) and building strategies, content direction, and performance-driven execution with measurable outcomes.

Sharon TanD igit A l Acco un t M an ag e

Digital Marketer, Content Producer, Marketing Strategist, +5

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Marketing communications professional passionate about storytelling—crafting impactful content to build brand love through KOL partnerships and memorable event activations. I’m a team player who thrives on collaboration and turns insights into ideas that spark conversations and deliver results. I focus on creating campaigns that connect, engage, and convert. I enjoy working across fast-moving industries (including FMCG and hospitality) and building strategies, content direction, and performance-driven execution with measurable outcomes.…Marketing communications professional passionate about storytelling—crafting impactful content to build brand love through KOL partnerships and memorable event activations. I’m a team player who thrives on collaboration and turns insights into ideas that spark conversations and deliver results. I focus on creating campaigns that connect, engage, and convert. I enjoy working across fast-moving industries (including FMCG and hospitality) and building strategies, content direction, and performance-driven execution with measurable outcomes.

Available to hire

Marketing communications professional passionate about storytelling—crafting impactful content to build brand love through KOL partnerships and memorable event activations. I’m a team player who thrives on collaboration and turns insights into ideas that spark conversations and deliver results.

I focus on creating campaigns that connect, engage, and convert. I enjoy working across fast-moving industries (including FMCG and hospitality) and building strategies, content direction, and performance-driven execution with measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Marketing Specialist at TimePhoria

February 1, 2026 - Present

Executed integrated marketing campaigns across digital, social, and offline channels to support full funnel objectives from awareness to conversion. Analyzed market trends and consumer insights to optimize content performance and identify growth opportunities. Led end-to-end influencer marketing including KOL sourcing, briefing, and performance tracking to drive ROI. Spearheaded KOL group buy campaigns for the Chinese market using localized KOL strategies, collaborating on promotional mechanics that boosted sales. Ensured consistent brand messaging across touchpoints while adapting content to audience preferences. Worked cross-functionally to align initiatives with business and product goals, supported brand campaigns including product launches, events, and influencer activations, and executed KOL seeding strategies to build organic awareness and community engagement. Monitored campaign performance and delivered actionable insights; managed marketing budgets for cost-effective, perform

Regional Operations Executive at Bondee

September 1, 2024 - February 1, 2026

Managed multi-market user operations across regions including the US, Malaysia, and Canada, adapting engagement strategies to local culture and user behavior insights. Supported product launches as a key market tester by conducting internal testing and real-user trials, then consolidating feedback to optimize user experience before rollout. Localized in-app content and documentation through translation and cultural adaptation (CN/BM/EN) to ensure market relevance and clarity. Conducted competitor and market analysis to identify feature gaps, user trends, and growth opportunities, contributing to actionable insights for product improvement. Drove user acquisition and retention initiatives through localized campaigns and community engagement strategies, acting as a bridge between users and internal teams by translating feedback into structured reports for product and operational enhancements. Delivered results independently with strong time management and accountability across multiple r

Digital Marketing Account Executive at Media CliQ

September 1, 2023 - August 31, 2024

Managed client servicing: addressed inquiries and ensured clear communication. Prepared and delivered client briefs, brand plans, and provided feedback to internal teams. Led monthly content brainstorming, project planning, and shooting coordination. Created and reviewed content to align with client brand strategy and guidelines. Conducted competitor and compliance analysis in monthly and quarterly reports. Used Google Analytics to perform campaign and brand performance audits. Coordinated talent outreach and managed shooting logistics (call sheets, props, wardrobe). Developed detailed talent and content briefs for content creators and influencers. Managed budgets setup and optimization across TikTok, Instagram, and Facebook Ads. Reviewed and provided feedback on creative content and visuals to ensure brand guideline compliance.

Digital Marketing Account Manager at MediaCliQ

September 1, 2023 - August 1, 2024

Managed client servicing by addressing inquiries, ensuring clear communication, preparing and delivering client briefs, brand plans, and feedback to internal teams. Drove monthly content ideation, planning, and coordination for shoots; created and reviewed content aligned to client brand strategy and guidelines. Conducted competitor and compliance analysis in monthly and quarterly reporting, and used Google Analytics to audit brand and campaign performance. Coordinated talent outreach and shooting logistics (callsheets, props, wardrobe) and developed detailed talent and content briefs for creators and influencers. Oversaw budgets and optimization across TikTok, Instagram, and Facebook Ads, while reviewing creative content and visuals for brand guideline compliance.