Sakina Abbas

Shared daily social media stories and created posts/reels to promote upcoming events and career opportunities. Increased followers within the student database and conducted DMs to interested students with event information. Created collaborative event posts and revised monthly strategies with required updates. Tracked follower engagement data and used event content engagement metrics to coordinate better with the events team. Led communications for event promotion by drafting engaging copy and coordinating directly with the events team for accurate delivery to stakeholders. Multitasked by managing concurrent promotion campaigns, student database outreach, and cross-department coordination to ensure timely achievement of marketing objectives. Conducted competitor analysis to identify market trend shifts and competitor social initiatives, improving brand positioning. Analyzed conversion rates and cost-per-lead to report overall ROI for digital marketing initiatives.

Assisted customers with product selection to ensure a positive buying experience and increased daily sales by recommending items aligned with customer needs. Handled POS billing, inventory checks, and replenishments. Maintained store visual standards to improve product visibility and encourage impulse purchases. Used analytical skills to interpret customer engagement metrics and purchase patterns, providing actionable insights to refine product placement and improve retail performance. Collaborated effectively with retail teams to deliver personalized client experiences, resolve inquiries, and foster long-term customer loyalty.