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Retail sales and social media professional with hands-on experience supporting customers, driving daily sales, and improving in-store visibility. Skilled in POS operations, inventory checks, replenishments, and event promotion, with strong analytical ability to refine strategies using engagement and conversion metrics. Marketing student with experience planning social media content, running data-driven campaigns, conducting competitor analysis, and coordinating with cross-functional teams to deliver measurable ROI. Fluent in English, Gujarati, and Hindi, and confident presenting insights with a collaborative, results-focused approach.…Retail sales and social media professional with hands-on experience supporting customers, driving daily sales, and improving in-store visibility. Skilled in POS operations, inventory checks, replenishments, and event promotion, with strong analytical ability to refine strategies using engagement and conversion metrics. Marketing student with experience planning social media content, running data-driven campaigns, conducting competitor analysis, and coordinating with cross-functional teams to deliver measurable ROI. Fluent in English, Gujarati, and Hindi, and confident presenting insights with a collaborative, results-focused approach.

Sakina Abbas

Digital Marketer, Content Producer, Social Media Manager, +2

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Retail sales and social media professional with hands-on experience supporting customers, driving daily sales, and improving in-store visibility. Skilled in POS operations, inventory checks, replenishments, and event promotion, with strong analytical ability to refine strategies using engagement and conversion metrics. Marketing student with experience planning social media content, running data-driven campaigns, conducting competitor analysis, and coordinating with cross-functional teams to deliver measurable ROI. Fluent in English, Gujarati, and Hindi, and confident presenting insights with a collaborative, results-focused approach.…Retail sales and social media professional with hands-on experience supporting customers, driving daily sales, and improving in-store visibility. Skilled in POS operations, inventory checks, replenishments, and event promotion, with strong analytical ability to refine strategies using engagement and conversion metrics. Marketing student with experience planning social media content, running data-driven campaigns, conducting competitor analysis, and coordinating with cross-functional teams to deliver measurable ROI. Fluent in English, Gujarati, and Hindi, and confident presenting insights with a collaborative, results-focused approach.

Available to hire

Retail sales and social media professional with hands-on experience supporting customers, driving daily sales, and improving in-store visibility. Skilled in POS operations, inventory checks, replenishments, and event promotion, with strong analytical ability to refine strategies using engagement and conversion metrics.

Marketing student with experience planning social media content, running data-driven campaigns, conducting competitor analysis, and coordinating with cross-functional teams to deliver measurable ROI. Fluent in English, Gujarati, and Hindi, and confident presenting insights with a collaborative, results-focused approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Gujarati

Fluent

Hindi

Advanced

Work Experience

Social Media Coordinator at Curtin University, Dubai

January 1, 2025 - December 31, 2026

Shared daily social media stories and created posts/reels to promote upcoming events and career opportunities. Increased followers within the student database and conducted DMs to interested students with event information. Created collaborative event posts and revised monthly strategies with required updates. Tracked follower engagement data and used event content engagement metrics to coordinate better with the events team. Led communications for event promotion by drafting engaging copy and coordinating directly with the events team for accurate delivery to stakeholders. Multitasked by managing concurrent promotion campaigns, student database outreach, and cross-department coordination to ensure timely achievement of marketing objectives. Conducted competitor analysis to identify market trend shifts and competitor social initiatives, improving brand positioning. Analyzed conversion rates and cost-per-lead to report overall ROI for digital marketing initiatives.

Sales Person (Retail) at White Star Trading, Dubai

January 1, 2025 - Present

Assisted customers with product selection to ensure a positive buying experience and increased daily sales by recommending items aligned with customer needs. Handled POS billing, inventory checks, and replenishments. Maintained store visual standards to improve product visibility and encourage impulse purchases. Used analytical skills to interpret customer engagement metrics and purchase patterns, providing actionable insights to refine product placement and improve retail performance. Collaborated effectively with retail teams to deliver personalized client experiences, resolve inquiries, and foster long-term customer loyalty.