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Sen io r M ark e tin g a n d g ro w th e xe cu tiv e w ith o ve r 2 0 y e a rs o f e xp e rie n ce in d riv in g r e ve n ue a n d e xp an sio n a cro ss B 2B a n d B 2C se cto rs fo r S aaS , e n te rp rise , F M C G , F SI, a n d re ta il b ra n ds. L e a d s h ig h-p e rfo rm in g te a m s a n d e xe cu te s co m pre h en sive m a rke tin g p ro g ra m s a ro u n d AB M , d em an d g e n e ra tio n , b ra n d d e ve lo p m en t, lif e cyc le m a n a ge m en t, a n d cu sto m e r lo ya lty.…Sen io r M ark e tin g a n d g ro w th e xe cu tiv e w ith o ve r 2 0 y e a rs o f e xp e rie n ce in d riv in g r e ve n ue a n d e xp an sio n a cro ss B 2B a n d B 2C se cto rs fo r S aaS , e n te rp rise , F M C G , F SI, a n d re ta il b ra n ds. L e a d s h ig h-p e rfo rm in g te a m s a n d e xe cu te s co m pre h en sive m a rke tin g p ro g ra m s a ro u n d AB M , d em an d g e n e ra tio n , b ra n d d e ve lo p m en t, lif e cyc le m a n a ge m en t, a n d cu sto m e r lo ya lty.

Joanne Zaccaria

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Sen io r M ark e tin g a n d g ro w th e xe cu tiv e w ith o ve r 2 0 y e a rs o f e xp e rie n ce in d riv in g r e ve n ue a n d e xp an sio n a cro ss B 2B a n d B 2C se cto rs fo r S aaS , e n te rp rise , F M C G , F SI, a n d re ta il b ra n ds. L e a d s h ig h-p e rfo rm in g te a m s a n d e xe cu te s co m pre h en sive m a rke tin g p ro g ra m s a ro u n d AB M , d em an d g e n e ra tio n , b ra n d d e ve lo p m en t, lif e cyc le m a n a ge m en t, a n d cu sto m e r lo ya lty.…Sen io r M ark e tin g a n d g ro w th e xe cu tiv e w ith o ve r 2 0 y e a rs o f e xp e rie n ce in d riv in g r e ve n ue a n d e xp an sio n a cro ss B 2B a n d B 2C se cto rs fo r S aaS , e n te rp rise , F M C G , F SI, a n d re ta il b ra n ds. L e a d s h ig h-p e rfo rm in g te a m s a n d e xe cu te s co m pre h en sive m a rke tin g p ro g ra m s a ro u n d AB M , d em an d g e n e ra tio n , b ra n d d e ve lo p m en t, lif e cyc le m a n a ge m en t, a n d cu sto m e r lo ya lty.

Available to hire

Sen io r M ark e tin g a n d g ro w th e xe cu tiv e w ith o ve r 2 0 y e a rs o f e xp e rie n ce in d riv in g r e ve n ue a n d e xp an sio n a cro ss B 2B a n d B 2C se cto rs fo r S aaS , e n te rp rise , F M C G , F SI, a n d re ta il b ra n ds. L e a d s h ig h-p e rfo rm in g te a m s a n d e xe cu te s co m pre h en sive m a rke tin g p ro g ra m s a ro u n d AB M , d em an d g e n e ra tio n , b ra n d d e ve lo p m en t, lif e cyc le m a n a ge m en t, a n d cu sto m e r lo ya lty.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Account Director at Green Hat

September 1, 2022 - Present

Led end-to-end ABM and demand generation GTM strategy and execution across enterprise and multi-sector accounts. Directed comprehensive ABM and digital programs spanning brand, content, creative, martech and paid media; managed multi-million dollar annual marketing budgets with on-time, within-budget delivery. Drove account growth through expansion, upsell/cross-sell, and support for new business initiatives. Co-led sales and marketing alignment to accelerate pipeline creation, including full-funnel and pipeline strategy. Partnered at executive level (CXO stakeholder management) translating strategy into measurable commercial outcomes; mentored and developed junior leaders and managed direct reports.

Senior B2B Marketing & Growth Leader at Blue Mellow

October 1, 2021 - September 1, 2022

Managed enterprise B2B clients while leading integrated ABM, demand generation, and digital initiatives. Served as a trusted strategic advisor to enterprise clients, working closely with senior marketing leadership. Directed comprehensive ABM and digital programs covering brand, content, creative, martech and paid media. Managed multi-million dollar annual marketing budgets and consistently delivered results on time and within budget. Supported account growth (expansion/upsell) and new business initiatives; led cross-functional teams across strategy, digital, creative, media and martech. Mentored junior leaders, improved retention, and coordinated with sales for pipeline and growth outcomes.

Senior Strategist (APAC Founding Team) at Zoja Accaria

November 1, 2020 - October 1, 2021

Led APAC ABM strategy that secured an eight-figure net new logo for a significant government account. Directed both qualitative and quantitative research to understand buyer committees, identify white space, and shape messaging frameworks and strategies for enterprise B2B go-to-market. Applied intent data and analytics to optimize targeting, messaging and budget efficiency. Facilitated executive workshops, GTM strategy sessions and playbacks; contributed to the formation of APAC operational and strategic frameworks.

Senior Marketing Manager at Naked Foods

August 1, 2019 - July 1, 2020

Go Director of Commercial Partnerships at iGo Direct Group

May 1, 2018 - August 1, 2019

Focused on partnerships, new business and revenue growth. Drove $1.5M+ in annual gross revenue and built an active pipeline. Identified, negotiated and closed high-value commercial partnerships. Led integrated customer journeys across digital and in-store activations and provided full-funnel, customer-centric marketing perspective. Mentored junior team members and supported sales capability development.

General Manager APAC at Mando Asia Pacific

April 1, 2014 - March 1, 2018

Oversaw APAC operations, growth and P&L responsibilities. Established the APAC region independently and achieved profitability within the first quarter. Negotiated and finalized seven-figure commercial agreements in the inaugural year. Executed 15+ major brand activations annually from concept to completion. Managed P&L, operations, partnerships and regional teams effectively. Served as keynote speaker at the Dragons of Asia marketing awards in Malaysia.

Senior Marketing Manager at Edge Loyalty

May 1, 2013 - March 1, 2014

Led go-to-market strategy, loyalty solutions and promotional marketing. Directed GTM strategy and product launches for promotional insurance and digital gaming solutions. Acquired significant clients including Coles; brought global insights to enhance local market applications. Developed expertise in loyalty, retention and member programs.

Director of Sales & Marketing (UK) at GSM UK

March 1, 2008 - May 1, 2013

Held senior leadership role collaborating closely with founders. Negotiated company’s largest pan-European agreement valued at £2.5M. Directed sales and marketing strategies focused on retention and growth; managed and nurtured a direct team of five members. Cultivated long-lasting relationships with prominent global FMCG brands.