Multidisciplinary graphic designer with 10+ years of hands-on experience across fashion, lifestyle, and premium consumer brands. Comfortable across the full production spectrum—from digital assets and presentations to print materials and on-set campaign production—translating brand identity into consistent, execution-ready visuals across every channel and format. Experienced in full-cycle campaign production (moodboarding, casting/model selection, set design, on-set direction, image selection, retouch supervision, and final delivery), as well as building design systems, brand guidelines, and cohesive visual identities across sub-brands and retail touchpoints.

Anastasiia Holoveshko

Multidisciplinary graphic designer with 10+ years of hands-on experience across fashion, lifestyle, and premium consumer brands. Comfortable across the full production spectrum—from digital assets and presentations to print materials and on-set campaign production—translating brand identity into consistent, execution-ready visuals across every channel and format. Experienced in full-cycle campaign production (moodboarding, casting/model selection, set design, on-set direction, image selection, retouch supervision, and final delivery), as well as building design systems, brand guidelines, and cohesive visual identities across sub-brands and retail touchpoints.

Available to hire

Multidisciplinary graphic designer with 10+ years of hands-on experience across fashion, lifestyle, and premium consumer brands. Comfortable across the full production spectrum—from digital assets and presentations to print materials and on-set campaign production—translating brand identity into consistent, execution-ready visuals across every channel and format.

Experienced in full-cycle campaign production (moodboarding, casting/model selection, set design, on-set direction, image selection, retouch supervision, and final delivery), as well as building design systems, brand guidelines, and cohesive visual identities across sub-brands and retail touchpoints.

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Language

English
Fluent
French
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Digital Designer at The Frankie Shop
January 1, 2022 - July 1, 2022
Designed e-commerce visuals, campaign assets, and social media content for a global fashion brand with 1M+ audience. Built layout systems, typography guideline rules, and image standards for product and editorial pages. Created CRM email templates and social media visual structures for EU and US markets.
UX/UI Designer (Freelance) at To tеme
January 1, 2020 - July 1, 2020
Designed a mobile app UX/UI concept aligned with the brand’s visual identity: user flows, interface layouts, and scalable UI components. Project received Behance Featured recognition in the UI Design category.
UX/UI Designer (Freelance) at Toteme
January 1, 2020 - July 1, 2020
Designed a mobile app UX/UI concept aligned with the brand visual identity, including user flows, interface layouts, and scalable UI components. Received Behance Featured recognition in the UI Design category for the Toteme mobile app concept. Worked as a contract freelancer for the project period.
Senior Designer & Art Director at Abrau-Durso & Abrau Club
January 1, 2016 - June 1, 2026
Designed and produced visual materials across digital, print, and campaign formats for a heritage lifestyle brand spanning fashion, beauty, wine, and retail. Created presentations for B2B partners, investors, and internal teams, including brand decks, product line guidelines, educational materials, and retail merchandising guideline documents. Produced social media content systems, CRM email templates, and web visuals contributing to +40–60% growth in engagement. Designed packaging, press walls, POS materials, lookbooks, and brand guideline documents across multiple sub-brands. Managed full-cycle seasonal lookbook campaign production (moodboarding, casting, set design, on-set direction, image selection, and retouch supervision) through final asset delivery. Developed a unified visual identity and brand guidelines across brand categories and retail touchpoints.

Education

Associate of Arts — Design and Applied Arts (Bac+2) at British Higher School of Art and Design
January 1, 2019 - January 1, 2020
Bachelor of Journalism (Bac+4) at PFU R
January 1, 2011 - January 1, 2015
Bachelor of International Relations and Management (Bac+4) at Kyiv National University of Trade and Economics
January 1, 2009 - January 1, 2013
Associate of Arts — Design and Applied Arts (Bac+2) at British Higher School of Art and Design
January 1, 2019 - January 1, 2020
Bachelor of Journalism (Bac+4) at PFU R
January 1, 2011 - January 1, 2015
Bachelor of International Relations and Management (Bac+4) at Kyiv National University of Trade and Economics
January 1, 2009 - January 1, 2013

Qualifications

Behance Featured — UI Design 2020 (Toteme mobile app concept)
January 1, 2020 - July 24, 2026
Behance Featured — Logo Design 2020 (special recognition from Adobe Illustrator)
January 1, 2020 - July 24, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education, Professional Services