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Results-driven Senior Marketing Manager based in Accra with over 7 years of expertise driving brand growth, omnichannel customer acquisition, and digital marketing strategies across Ghana and the broader West African market. Proven track record of spearheading high-impact campaigns, scaling local and regional fintech/telecom solutions, and leading creative cross-functional teams to exceed revenue targets. Experienced in managing integrated marketing budgets, executing nationwide product launch campaigns, improving performance through advanced analytics, and building engagement through social content and PR activations. Skilled in cross-functional leadership, lifecycle messaging, lifecycle retention programs, SEO audits, and localization of B2B marketing collateral for measurable business outcomes.…Results-driven Senior Marketing Manager based in Accra with over 7 years of expertise driving brand growth, omnichannel customer acquisition, and digital marketing strategies across Ghana and the broader West African market. Proven track record of spearheading high-impact campaigns, scaling local and regional fintech/telecom solutions, and leading creative cross-functional teams to exceed revenue targets. Experienced in managing integrated marketing budgets, executing nationwide product launch campaigns, improving performance through advanced analytics, and building engagement through social content and PR activations. Skilled in cross-functional leadership, lifecycle messaging, lifecycle retention programs, SEO audits, and localization of B2B marketing collateral for measurable business outcomes.

THERESA GYAMFUA

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Results-driven Senior Marketing Manager based in Accra with over 7 years of expertise driving brand growth, omnichannel customer acquisition, and digital marketing strategies across Ghana and the broader West African market. Proven track record of spearheading high-impact campaigns, scaling local and regional fintech/telecom solutions, and leading creative cross-functional teams to exceed revenue targets. Experienced in managing integrated marketing budgets, executing nationwide product launch campaigns, improving performance through advanced analytics, and building engagement through social content and PR activations. Skilled in cross-functional leadership, lifecycle messaging, lifecycle retention programs, SEO audits, and localization of B2B marketing collateral for measurable business outcomes.…Results-driven Senior Marketing Manager based in Accra with over 7 years of expertise driving brand growth, omnichannel customer acquisition, and digital marketing strategies across Ghana and the broader West African market. Proven track record of spearheading high-impact campaigns, scaling local and regional fintech/telecom solutions, and leading creative cross-functional teams to exceed revenue targets. Experienced in managing integrated marketing budgets, executing nationwide product launch campaigns, improving performance through advanced analytics, and building engagement through social content and PR activations. Skilled in cross-functional leadership, lifecycle messaging, lifecycle retention programs, SEO audits, and localization of B2B marketing collateral for measurable business outcomes.

Available to hire

Results-driven Senior Marketing Manager based in Accra with over 7 years of expertise driving brand growth, omnichannel customer acquisition, and digital marketing strategies across Ghana and the broader West African market. Proven track record of spearheading high-impact campaigns, scaling local and regional fintech/telecom solutions, and leading creative cross-functional teams to exceed revenue targets.

Experienced in managing integrated marketing budgets, executing nationwide product launch campaigns, improving performance through advanced analytics, and building engagement through social content and PR activations. Skilled in cross-functional leadership, lifecycle messaging, lifecycle retention programs, SEO audits, and localization of B2B marketing collateral for measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Brand & Digital Marketing Manager at Savannah Tech & Telecom Solutions

February 1, 2022 - Present

Directed a GHS 4.5M annual integrated marketing budget across digital media, radio, out-of-home (OOH), and experiential activations across Greater Accra and Kumasi. Spearheaded a nationwide fintech product launch campaign that scaled active digital wallet users by 45% within 6 months. Partnered with analytics teams to implement advanced tracking models, reducing customer acquisition cost (CAC) by 22% across mobile app platforms. Led a team of 6 marketing specialists, content creators, and PR personnel to elevate brand equity and engagement across social channels.

Senior Brand & Digital Marketing Manager at Savannah Tech & Telecom Solutions

April 1, 2019 - January 31, 2022

Managed brand and digital marketing initiatives in support of integrated campaigns, customer acquisition, and engagement across Ghana, contributing to omnichannel growth objectives.

Growth Marketing Specialist at Apex Creative Agency (Accra Office)

April 1, 2019 - January 1, 2022

Managed multi-channel conversion campaigns for leading FMCG and financial services clients in Ghana, lifting average campaign engagement rates by 38%. Designed and executed targeted lifecycle email and SMS campaigns, driving a 30% increase in repeat customer retention for e-commerce platforms. Collaborated with sales and product teams to develop localized B2B marketing collateral, case studies, and corporate webinar funnels. Conducted market research and consumer behavior analysis across urban Ghanaian demographics to optimize ad spend.

Senior Brand & Digital Marketing Manager

April 1, 2019 - January 1, 2022

Growth Marketing Specialist at Apex Creative Agency (Accra Office)

June 1, 2017 - March 31, 2019

Managed multi-channel conversion campaigns for leading FMCG and financial services clients in Ghana, lifting average campaign engagement rates by 38%. Designed and executed lifecycle email and SMS marketing campaigns, driving a 30% increase in repeat customer retention for e-commerce platforms. Collaborated with sales and product teams to develop localized B2B marketing collateral, case studies, and corporate webinar funnels. Conducted market research and consumer behavior analysis across urban Ghanaian demographics to optimize ad spend.

Marketing & Communications Coordinator at Gold Coast Media & PR

June 1, 2017 - March 1, 2019

Coordinated public relations outreach, media briefings, and press events for major corporate brand activations in Accra. Managed social media communities across Facebook, Instagram, and Twitter, growing total follower reach by 140% through localized storytelling. Conducted SEO audits and content creation for regional corporate blogs to boost organic visibility.

Marketing & Communications Coordinator at Gold Coast Media & PR

August 1, 2013 - April 30, 2017

Coordinated public relations outreach, media briefings, and press events for major corporate brand activations in Accra. Managed social media communities across Facebook, Instagram, and Twitter, growing total follower reach by 140% through localized storytelling. Conducted search engine optimization (SEO) audits and content creation for regional corporate blogs to boost organic visibility.